Efrem Kids Pop up store

Holy Hell this store is cute. I don’t yet have children yet, but I have this freakish magnetic pull toward kids’ clothing stores that one might only be able to classify as the biological clock (gasp!). Whatever may be the reason, I found myself in Efrem Kids the other day and decided to indulge in having a browse.
This Austrailan-​based kids clothing store claims to «sell and promote exclusive designer products to the fortunate and promote charitable work to the less fortunate.» I’m not entirely sure what they mean by this, but I DO know that they have cute ass baby clothes.
Who doesn’t want their arm candy, ehem, 1 year-​old to look like a little rockstar? With honey-​I-​shrunk-​the-​hipster wardrobe, you will have people oogling over your kid all day long. And although you’ll pay for it, isn’t that what you had kids for in the first place? Ok, maybe not, but I do see how it makes it more fun.