Forever New

The Forever new stores are a generally a ‘girly’ fashion brand however the city store stocks some clothing items other than the trademark sparkle and lace style. I went in the other day to find black, nude and navy colours around the store. I purchased navy jeans and black dress pants. They had these great mustard coloured pants however not in my size L
Forever New stock a range of petite sizes and more then one item in the size as well.
Prices are high though but the sales when they pop up are good.

I had a friend who used to work here and nickname the place Forever Spew. Maybe the clothes in here were a little too frou-​frou for her liking, but if you’re into lace, leather, fur and feather then you’ll find that here in spades. I think if I were off to a wedding or the races I’d shop here, but tassles, pink fishnet and floral headwear aren’t usually to my liking. If you’re into harijuku girl meets gothic Lolita, you’ll think you’ve died and gone to a heaven full of silky dresses, pearl necklaces and rhinestone ear rings.

Forever New really knows how to get customers to walk into their store; their windows are always beautifully merchandised telling a story that you feel you want to be part of, and that you can be part of if you buy something from their display. I’m never disappointed when I walk in, the staff are always lovely and remind me of catwalk models perfect to showcase their latest collection, everything is beautifully organised by style and colour and their are enough beautiful accessories and jewellery to make a woman go mad.
Forever New definitely plays on the Parisian chic look; very feminine, elegant and timeless I am a fan of their classic pieces but not too much of some of their over the top looks this is the perfect store to find a cute cocktail dress and pretty accesories. I’ve also noticed that I much prefer their winter collections to their summer ones, they just seem to be a lot more versatile and simple yet still very stylish and beautiful. I have a serious thing for their coats they are always beautifully tailored, fit well and have little details that make them so special, I can’t wait for winter!

Sparkly, Pink and Girly. Three words that for me sum up Forever New. The city store, is located right out side the train station at the entrance of busy Murray St. The building is quite nice, the outside is all glass, big and circular. The entrance is really glamours, a big chandelier hangs from the ceiling and the whole store is bright and white. All the clothes look the same few colours when standing in the entrance, pale pink, cream and pale salmon. The walls have black and white pictures of girls looking very glamours and like 1920s hollywood.
The clothes, are girly just like the rest of the store. Glamourous and very classy. A great place to get a lovely cocktail dress. It also sells clutch bags and other accessories. All look like something that could be worn to a ball. For me it is a little too girly, I mean most of us have the odd sparkly dress or even hairband, but for me it is a bit much. They do sell things that aren’t ultra girlie too. Things like floral jumpsuits and corset style tops. Like most Australian shops (Sport-​girl, Dotti, Witchery) the prices are fairly expensive. At least $ 50 for a top or nearly $ 100 for a dress. They clothes are made nicely and will last, so might be worth paying $ 50 for a top, at least you will be able to wear it next season too.