Jam Factory Village Cinemas, Europa & Gold Class

I love any excuse to go and see a movie. The cinema experience cannot be replicated at home. Jam Factory is a great location to go and see your blockbusters as well as some lesser known tittles. The staff are always helpful and attentive and the cinema is currently going through a multi stage upgrade and beginning to look brand new again. The candy bar boasts a wide range of snacking options, including some new hot foods like pizza, hot dogs and nachos as well as your usual favorites. The Gold class area is my favorite of all the village cinemas, it has a spacious pre movie seating and drinks area and provides experienced staff that go out of your way to make the experience special. So whether you are catching a regular movie or visiting gold class, Jam Factory cinema will not disappoint.

Girl dates. Guy dates. Any date! You’re set for a first class experience at Gold Class.
I’d be lucky to get to the cinemas once a year. It’s something I used to do when I was younger but technology these days means you can get everything at home pretty quickly. But when you’ve got a Gold Class giftcard that expires in 2 weeks it doesn’t really matter what’s showing — you just go!
I’ve never been to Gold Class before and from the get-​go I was impressed. We were greeted at the door and shown to a table to view the menu by a very well presented young waiter who thoroughly explained to us how it all works and left us to peruse the huge list of delights. We opted for a dessert combo which got us 2 sweets and 2 hot drinks for $ 30 and requested for our delicious churros with dipping sauces and rocky road popcorn to be brought to us about 15 minutes into the film. Yes, that’s right. You can request when you’d like your food and drinks to be brought to you.
From there we were escorted to our luxurious recliners. And none of this «push back» rubbish. These are fully automated, lush lounges that lay all the way out. The only thing that would have made that better is if they brought out blankets but then there’d be the risk of us all falling asleep from food comas and drooling all over the place. We were advised that if we wished to order anything throughout the film there was a call button to press on our table and someone would be with us in a flash.
Tickets for a seat in Gold Class will copst you $ 30 + a $ 5 booking fee online or over the phone (I hate that! Just call is a $ 35 ticket and be done with it!). But I’m a convert for sure and that once a year that I go to the cinemas I will definitely be splurging on a Gold Class ticket. No more «poor person» movie dealings for me!

This was my first time at the gold cinemas in Australia. I have experienced them in India, Malaysia and the USA. They are all similar.
I did like the size of the recliner but wished the popcorn was a bit fresher.
I hope to try the director’s theatre soon at Hoyt’s i believe. That will be an interesting comparison from all levels. At 39 AUD, it is a Tad on the steep side as the normal theatre is quite nice compared to the US or others.
I will definitely return to village gold in the future!

The cinema experience in the last couple of decades has really lost its passion opting for cheap popcorn (and that yucky yellow sauce in a bag they call butter) and a frozen coke.
Had a couple of times where the lights didnt turn out until a couple of minutes into the movie was annoying, but this is what you get when you opt for a cheap night out where just like the airline industry, has lost its glamour.
Try out the boisenberry choc tops. They’re redeeming!

Standard cinemas but with amazing airconditioning. As we all know, the snack bar is highway robbery, but sometimes you just have to get popcorn.
Take a jacket, the aircon will make you freeze.

$ 7 night parking, nice theatre. Restaurants and food court available. Bathrooms are usually not very clean and often lack toilet paper.

Jam Factory is such a convenient cinema. You can get there by tram, train, car whatever works. It’s also close to some really yummy restaurants and a lot of retail.
Getting a tad old, it’s pretty comparable to Glen Waverley or Century City, but who cares really? The screens are fairly large to small ratio of patrons so that makes me happy.
Haven’t tried Gold Class as yet.

Ah, how I love gold class.
We arrived early, and we ushered into the gold class lounge, and presented with drink menus. We decided on a capp each, which came quickly, and was actually pretty good.
What I love about gold class is being treated like royalty. I can choose to have drinks brought to me every ten minutes through the movie if I wish. I can have a meal, or a snack, hell I can even have popcorn if I feel like it.
The seats are great. I personally think Jam Factory has the most comfy recliners. You even get a little pillow and you can request a blanket.
Gold class is awesome. Even more awesome when you go for the got of a normal ticket thanks to a Magnum promotion.

One of the (if not the) best Gold Class movie experiences in Melbourne. You feel so welcome the moment you arrive, especially when invited to a private function here at the main bar area. There is an abundance of champagne available for purchase, and I love the Moet bottles scatted throughout the pre-​movie lounge with an abundance of plants to the point that it does not make the establishment look overpowering.
Great and attentive customer service. Please, please, please God I want to be invited to another private function here because you receive all you can drink Moet (plus top ups are available while your in the middle of watching a film in Gold Class) and their canapes are so abundant, tasty and generous.
However, for regular movie goers Gold Class here is fantastic. Love the colour of the leather seats (unlike the orange seats at Crown’s Gold Class) and it is so convenient to be able to pop your handbag and/​or coat (if it fits, for the cooler months) into a storage compartment underneath your armrest; that is so cool and innovative within itself.
Great drinks, although the Gold Class hot dog on a normal movie occasion didn’t quite hit the spot so was left hungry during a great film; otherwise five stars would have been awarded to this establishment on this occasion.

Located in the heart of Prahran, Village Cinemas (in the Jam Factory complex) houses 15 screens, including the luxury Gold Class and Cinema Europa facilities. Accessible by tram or bus, the venue offers state of the art cinema technology in a relaxed, cosmopolitan environment.
Village Jam Factory has also done a superb job of «keeping up with times» with the inclusion of six 3D screens, making the viewing experience exceptional for certain films. Having recently watched the newly re-​released Disney classic «The Lion King» in 3D at these cinemas, I can attest that the quality is amazing!
The Jam Factory Car park offers security surveillance, 24 hr access, ½ price (hourly rate), early bird rates, specials, and 970 spaces — safe, secure and reasonably affordable for inner city parking.