The Chocolate Line

I am a fan! This chocolate place has so many interesting flavors and they are sooo good.
I really like the Asian confetti and also Deathly delicious. But I wish I could try try them all. I really love when creativity meets food and this chocolate place is really packed with creativity.

Der beste Chocolatier Belgiens — zu recht !!
Bin jetzt erst dazu gekommen meine tollen Pralinen aus Brügge zu probieren und die Kompositionen sind nur köstlich und die Sortenauswahl (bspw. Hanf, Lavendel oder Cola) einfach grandios — unbedingt was mitnehmen.

Great shop, loved the chocolate artistry. Didn’t care much for the snobby attitude of the staff. Wouldn’t recommend this place unless you want to be ignored or treated as if you are an annoyance. Stop for the displays and chocolate artwork, buy your chocolates elsewhere

Lots of flavors!!! They even have a tobacco. You can’t go wrong with any of the chocolates they sell.

I was in Brugge on a day trip which would not have been complete without stopping in at The Chocolate Line. On a tray above the glass counter were these «supersized» chocolate-​covered, best marshmallows I’ve ever had. It sits on a nutty-​flavored round biscuit and sprinkled with bits of hazelnut or almonds. My other new favorite is the Apple (caramel with balsamic vinegar + praline with Granny Smith green apple = super goodness).

The Chocolate Line is totally worth going to. I was a bit overwhelmed by the crowd in there as most chocolate shops were sedate by comparison. The vibe was also younger and more fun with cool packaging on items and fun things like chocolate pills. I came away with a chocolate covered marshmallow and a handful of milk chocolates in a bag and they were all utterly delicious! I don’t know why Belgian chocolate is just so much richer and more delicious than any other kind, but it is!

Supposedly by comparing Belgium chocolate versus American chocolate like Hershey’s chocolate, the Belgium chocolate has a better Quality = Ingredient + Preparation. Hence shops like The Chocolate Line.
Iron Chefs, I mean Chocolate Chefs… today your ingredient is Belgian chocolate presented to you from The Chocolate Line…
It’s a slightly dim setting in the shop. And part of the counter is shielded by high glass stacked with many pieces of chocolate and in various forms on display. Two things hit you in this small shop. The first is the LINE of people! Any more and one would be out the door waiting. People are blocking the view of the chocolates. If you really want to see and experience, one has to be patient or if pressed for time squeeze in there rudely yet politely. The second thing one notices is the array of all the different chocolates scattered around, not just behind the glass display but on the shelves in the open also. Everything from sampler boxes to molded figures.
I’m here because I love chocolate and I heard like all the other tourist and that one local on line that the Chocolate Line is good.
Is The Chocolate Line chocolates worth it? By comparison to «Hershey’s”-like chocolates? Of course, yes, to chocolate lovers like myself but compared to all the other renown Belgian chocolatiers, you’re not going notice much of a difference side by side except a little in the flavored ones like Bacon and Earl Tea. It’s about the craft of the quality…
So, sure, smooth, no side taste, creamier and richer.
Yes.

They have really crazy flavors and pieces and stuff — tobacco, tequila, earl grey.
I’ve been here a few times, everything I ever had was great. The chocolates are really cool and are great for gifting. The staff is really nice and engaging.

staff know what they’re doing and are very friendly. one of the owners of the shop was attending to the counter and when we asked for help was showing us around the shop and telling us about he products as comfortably as if she werein her own home.

During our visit to Brugge, we visited several chocolate shops & The Chocolate Line was my fav. The shop itself is very quaint & they have countless types of Belgium chocolates … & all delish! My fav was their white chocolate & prailines.
Great tasting chocolate that is moderately priced & the service was friendly! A 5 Star Experience!

Yummy! So many different flavors to choose from! We went for the more exotic offerings, like tobacco, cannabis, curry, and wasabi. Everything we tried was excellent. Here’s a tip: try to gauge what you want to order before you get into the long line. The line will go faster that way.

All the travel books seem to hold this one out as THE shop to buy pralines. And don’t get me wrong – they get 5 stars because they are awesome and delicious and I’d live here if I could. But I think the ideal thing is to try several different chocolate shops (praline shops, whatever) because they are all unique and tasty. I just can’t say this one was MORE special than the others.
Just watch out if it’s even remotely too sunny or warm outside – those suckers melt in seconds. (Because of the richness and NOM.)

What makes these sweets so special is not only the superb presentation, but that I was constantly faced with choices of chocolate that caught me totally off-​guard. I’d expected mostly straight up chocolate (and there was plenty of that), but kept running into flavors I never thought a traditional shop would work with. Kiwi? A little bit too sweet. Dark with saffron? Oh yes, I could eat that every day. The presentation is flawless, the workers kind, and the cravings, permanent.

Try one of everything. It’s fantastic. To. Die. For. CHOCOLATE.

Jolie petite boutique aux parfums de chocolat, avec vue sur le laboratoire. Des ganaches et autres fourrage raffinés et originaux, puissant en bouche. Très gentilles vendeuses.
Cher, on sait pourquoi: 9 EUR les 8 pièces.

Sehr feines Schokoladengeschäft in zentraler Lage in Brügge.
Die Schokolade ist aus eigener Herstellung. Es gibt verschiedene Schokoladen, Geschenkverpackungen mit verschiedenen anderen Schokoladen und Figuren aus Schokolade.
Verschiedene Kakao Sorten werden erklärt. Man kann auch in die Produktionsstätte reingucken. Das gesamte Geschäft macht einen sehr kompetenten und edlen Eindruck. Hier kann man sehr gut einkaufen. Und hab nicht das Gefühl in eine Touristenpfade zu tappen.

chocolat excellent, fait maison, le chocolatier a découvrir!!!

Super interesting chocolate flavors. We had wasabi, lemongrass, tomato-​basil-​olive, pumpkin, ginger, raspberry and earl grey. The flavors are subtle but evident and somehow manage to work. Not the best in town but very near. Definitely the most unique.

Alright, I wrote in my original review that they didn’t seem to have all the flavors that others had mentioned, so perhaps they rotated them. I WAS WRONG. They just have so many damn chocolates it’s impossible to see them all when it’s packed inside!
A return trip with less crowds bore much sweeter rewards. I literally ordered a DOZEN different chocolates I’d not even noticed my first time around.
Here’s a quick rundown:
Miss Piggy — Great if you love bacon.
Atlanta — Tastes EXACTLY like Coke. It’s freaky, like Jelly Belly buttered popcorn.
Sake — All kinds of amazing.
Espelette — Chili peppers. Not spicy at all. Maybe a twinge on your tongue.
Green Tokyo — Wasabi!
Havana — The only one I didn’t care for. Tasted like smoked wood.
Provence — Lavender. Like eating tasty flowers.
Earl Grey — Perfection. Tea chocolates are my favorite.
Bangkok — Lemongrass. Weird, yet kind of refreshing. Good palette cleanser.
Madam Butterfly — Japanese Shiso. Just try it.
Marrakech — Mint leaves. Perhaps the best of them all.
Creole — Delicious, delicious coffee.
As if this massive list weren’t already proof, it’s worth it to just go nuts and try everything. :-)

Schokolade wo das Auge hin schaut. Zum essen, angucken, essen, anmalen Toll.

I am glad to live in Bruges, so I can eat every day the best chocolate in the world from the Chocolate Line! When you are in Brugge you realy have to visit this shop and you will love the chocolate:-)

This is the place to go if you love chocolate! Owned by Dominique Persoone, a master chocolatier, who has a Michelin star to prove it.
There is really nothing else like this place in the world, just a magical little chocolate shop that will make you dream of coming back some time.

Sehr gute, leckere und qualitativ hochwertige Schokolade!
Wer nach Brügge fährt nichts wie hin!!!

The window was a display of two giant size mice cartoon characters. It instantly captured the hearts of many passing the store. Chocolates with flavors like «Cola» or «Wasabi» or «Sake». I particularly loved Marrakech — white chocolate ganache with fresh mint leaves, Madam Butterfly — white chocolate ganache with Japanese Shiso, Cabernet-​Sauvignon — the semi-​circular dome an explosion of caramel ganache with and pine nuts praliné, Apero — an asymmetrical cut that resembled a green gem filled with passionfruit and vodka, Framboos — bitter ganache with pure raspberry juice I could distinctively taste it. WOW! It blew me away. I shamelessly bought a box of 9 Lavenders for my personal indulgence.
One of three chocolate stores in the Michelin Guide. We saw the kitchen in the new Antwerp store it’s a pretty cool kitchen! It’s located at the Palace at the Meir — very beautiful store.
The Chocolate Line caters to adventurous chocolate lovers who are not afraid to be surprised by chocolates with amazing new flavors combined with aromas of the ingredients and quite interesting shapes as well. In the end it was still a very refined chocolate praline or nougatine. It is a gastronomic chocolate journey, few can do that! Dominique Persoone is quite the celebrity in the pastry world, producing enticing chocolates that keeps you wondering about the flavors. Some of the flavors are unique enough you will have a one of a kind experience.
To conclude I bought 1 Kg of chocolates from Chocolate Line — it’s uniqueness surpassed other overrated chocolatiers (even though we probably loved them anyway) and it’s actually priced reasonably. I wished we had a chocolate line here.

Das Geschäft «The Chocolate Line» ist ebenfalls ein wichtiger Anlaufpunkt für alle Schokoladenkenner.
Die Auswahl an hochwertiger Schokolade und Schokoladenprodukten überzeugt vollkommen.
Das Geschäft ist nostalgisch gestaltet und bietet einen guten Einblick in die «Werkstatt» wo aus Schokolade wahre Köstlichkeiten hergestellt werden.
Zu empfehlen ist hier, aus der großen Auswahl von Pralinen, entsprechend dem eigenen Geschmack eine Zusammenstellung zu wählen.

Une boutique dans laquelle on est entré presque par hasard la semaine dernière pendant nos vacances. Ennivré par l’odeur, j’ai craqué sur 500 gr et je né regrette pas les 25 euros que j’ai laissé sur place. Ce sont les meilleurs chocolats de ma vie et je né suis plus si jeune… Je regrette juste de né pas en avoir pris une deuxième boîte. Là il n’y en a plus qu’une petite dizaine… car on se rationne…
A quand une boutique online? Car pour nous Bruges c’est à 600 km !

Les meilleurs chocolats du monde… Des saveurs classiques: noisette, amande, praline… Mais aussi des saveurs surprenantes: infusion laurier, vin de riz japonais, basilic, wasabi… tous des merveilles. Je né vais pas à Bruges sans faire une halte dans cette boutique où le cacao est roi… sublimissime

A tomber ! On entre dans cette boutique, on né peut plus en ressortir. Les chocolats à la violette vous laissent complètement anéantis. Une adresse à né pas manquer à Bruges !

Una de las muchas y exquisitas chocolaterías de bélgica. Todo tiene una pinta increíble y solo entrar, verlo y olerlo, te deja tocado en el paladar.
Recomiendo probar muchos chocolates, es de lo mejor que recuerdo de mi viaje a Bélgica.

excellent je vous recommande celui au basilic, tomates, olives…
paul, le boos eleve de Pierre hermé, a depassé le maitre…
le meilleur chocolatier a brugge… ou a bruxelles

Before I go to Bruges, I haver looked for the famous chocolate shops. At the reseption of our hotel the chocolate line was one of the recommendations. We got also the hint that this shop is one of the most expensive shops in Bruges. Last week they offer pralines for 48 EUR/​kg. So my selection becomes more little. I was really overstrained by this very very big assortment of chocolate and pralines in this very nice shop. The furniture is build of wood in the colours of dark and milk chocolate. The pralines build spires side by side in different forms made of dark, milk and white chocolate with a big amount of tastes. So I ask the gentleman behind the counter, who was only a few centimeters larger than the counter and mountains of pralines, to create a mixing box for me.
Additionally to all these pralines the chocolate line offers different kinds of chocolate from different countries from south america. There you find white, milk and dark chocolate with different amounts of cocoa. I cannot left the shop before ordering some chocolate from mexico.
I hope to come back to Bruges early for testing the next types of chocolate regardless of the high price. It is such a consumption to let the chocolate melt on your tongue, I will have to have it again and again.

Wir sind durch Zufall auf das Geschäft gestoßen. Ich habe noch keine besseren Pralinen gegessen. Sowohl die klassischen Pralinen haben einen wunderbaren Schmelz, auch die ausgefalleneren Sorten sind köstlich. Immer wieder sind Chili-​Noten in Pralinen nur noch scharf, dort haben sie, wie bsw. auch die Wasabi-​Pralinen genau die richtige Mischung. Da verzeiht man auch Extravaganzen, wie die Schokoladenschnupfmaschine.

Belgium is famous for it’s chocolate and ‘The Chocolate Line’ is known as one of the best chocolate shops in Bruges (if not Belgium). It does come at a cost but the quality and combination of flavours are so amazing that I still have given it 5 stars. Every flavour imaginable seems to be represented in some way, wasabi even. They do a variety of spice based chocolates, I particular loved the cinnamon one but they also had lemongrass, chilli all bringing out a complex and fascinating symphony to play on the taste buds.
The shop window had a huge chocolate dinosaur this year but I understand the display changes regularly.