Sephora

When I moved back to Copenhagen after 12 years in California, I was thrilled to see a Sephora! Sephora was always my favorite back in California.
It’s a stunning store and it’s a HUGE store! You can spend ages browsing all the different products they have in here.
However. It’s missing a few things in Copenhagen to make it what I truly loved in California. I wish they had the beauty insider card here, as I used that quite a bit back in California. I also really liked that you were offered samples more to try out products before spending a ton of money on a product you weren’t sure about. PLUS, a ton of the brands you can find in the American Sephora isn’t available in the Danish Sephora, which is a complete downside.
I also wish you could buy online from
, i’d say I online shopped the most from Sephora in California, so I miss that option a ton here!

Happy to find my Make Up Forever favorites as well as Aveda. Unfortunately no aveda skincare.
This a fairly large location, plenty of staff that was decently helpful.
I didn’t get offered to take home samples of anything, which always was one of the features that has made me loyal to the store in the past.
My beauty insider card didn’t work :/​
The girl in the store said they were hoping to have the systems aligned worldwide in early 2014.

Sephora is one of my favourite cosmetics shops because inside you’re allowed to touch and try to your heart’s content without any pressure to buy. Plus, they carry a large range of brands that would otherwise be hard to find (for example, the awesome natural line from Korres).
Sephora Copenhagen is located in the Illums department store. The girls who work there are all very sweet, but the store itself is missing some finer details compared to Sephora USA and Asia. The makeup testing stations aren’t always stocked with rubbing alcohol (for sanitizing products), makeup remover, or tissues. The layout and product displays aren’t quite as impressive as other Sephoras. And there seems to be simply less selection overall in terms of skincare and hair products. Don’t get me wrong, it’s still a great place to shop for makeup.
If you haven’t heard of their rewards program, it’s worth checking out. The rewards themselves are mediocre, but the part I’ve always enjoyed is the little birthday gift Sephora offers every year.