OSKLEN is one of my favorite brands in the world. It’s Brazilian and minimalistic at the same time. And Urban Story is their Finnish importer and distributor. Apart from OSKLEN you can find WILD, a brand that does«ethical» fur(meaning that the animals were not killed for their fur, they were killed off due to too large population according to someone — and then they took care of the fur and made something beautiful out of it) here. These two brands are my two strongest memories from Urban Story in Helsinki, but there’s more! The owner is lovely and a true fashionista. Ask her about what Finnish brands she has in store at the moment, and she’s probably already wearing it and you probably already thought«I want to buy what she’s wearing». There are also some men’s wear(buy gifts to trendy men here), some bags and apparently a favela styled dressing room is about to be built in one corner of the store. Need I say it? Don’t miss this place. Last but not least Urban Story shares venue with Hymy Rawfood Café that makes great rawfood.