Get your fill of Moomin here! From mugs and magnets to plush toys of Moomin characters, you can get most of the Moomin stuff here. However, don’t expect to find the Iittala and other designer stuff here. It is a small shop and it covers most of the basics, but note more than the basics. Majority of the books and all the DVDs are in Finnish. I did not find anything in English here. I was disappointed — along with the scores of Japanese tourists — to find only Finnish items. That’s ok, I will look on Amazon. As much as I loathe Disney, I feel that this shop could use some help from Disney folks in terms of marketing and producing products that have an international appeal. Nevertheless, I will still visit the Moomin Shop every time I am in Helsinki. I still prefer to visit Stockmann or the Iittala showroom for my Moomin mugs.