George Hogg

I stumbled across this store while walking by one day. The prices caught my eye (30 € for a Men’s wool sweater). So I came back when I had more time, and ended up returning a few more times, stocking up on great wool sweaters for a surprisingly reasonable price for such a good location in Paris.
Great quality, fantastic prices. Highly recommended.
I just wish that I could get them here in the US, now that I’ve moved back from Paris.

What an amazing place for inexpensive but great quality knits!
I happened upon this shop during the sales in search of a basic cardigan to keep me warm this winter. The sales rack was a bit sparse but I landed on a fabulous cape-​like cardigan in army green for 35E (originally 49E). Made of 100% wool, it’s totally chic, versatile and warm.
When I inquired a bit more about the brand with the very sweet salesperson she told me that the it was affiliated with Benetton and that they had around a dozen or so shops in France and Italy but beyond that that was it.
Coming up for Spring she said would be more basics, but in lightweight fabrics including cotton and silk. Definitely putting this place on my go-​to list for wardrobe essentials at cool prices.