Neola

Beautiful boutique on Main Street in Malahide — a few steps past the Dart Station. They have everything from dresses to casual to smart wear. What I love (and I’m sure most people would agree) about boutiques is the uniqueness of the fashion, and neola… is a prime example of this. Their couture is special and chic. If you’re looking for something different to suit you it’s definitely worth the browse; you may find just what you’re looking for.

Cute fashion store with a really great vibe. The girls who work here are young, friendly and approachable and while I was there they were playing the coolest ever version of Estelle’s ‘American Boy’.
Neola targets the teenage — early 30s age bracket (approximately) and there are some great pieces here by Miss Sixty, Diesel, French Connection and such. They have a large range of Guess hangbags which are very gaudy looking but are apparently popular at the moment.
They also stock the infamous UGG boots (the authentic Australian variety). I’m not sure how exactly UGG boots came to be popular or even cool, but that will forever remain a fashion mystery along with the pink velour tracksuit, I imagine.
Neola also has a great range of cute belts for 20 euro, and the entire store is definitely worth a look.