Superdrug

Superdrug is like Boots’ insolvent cousin. Oh come on, it is! Ok, ok, so there are some relatively decent deals such as the ‘3 for 2 Mix and Match’ on Body and Bath Gifts, Men’s Gifts, all John Frieda hair products (which would appear more credible if Superdrug hadn’t increased the price of the individual bottles before this deal came into existence) as well as ‘selective’ (which translates as ‘cheap in the first place’ so that they don’t lose much revenue when they are bought as part of this deal) make-​up gifts.
Aside from these barely-​worthy-​of-​note deals the whole feel of the place is excruciatingly dated — even the logo looks behind the times. The beauty electrical goods on offer are not state of the art by any means — instead of offering the customer the likes of revolutionary GHD straighteners with universal voltage and advanced ceramic heaters we are met with passé Remington curling tongs and Babyliss ‘turbo’ (laughable how they try and amplify the quality of something that is essentially junk with this type of heightened terminology) hair dryer — the likes of which I was buying when I was a naïve, meager 15 year old.
The place is overflowing with the lackluster brands such as Herbal Essence and Dove and thus massively deficient in anything revolutionary, fashionable or indeed sexy. Give it a miss and head to Boots for something significantly more tasteful on all parts.

We were lured in by the display of mini boxes of Roses and, conversely, giant versions of Quality Street favourites. However, Superdrug is a lot more than just a purveyor of little and large sweets. It’s a bit like a Boots, with a dollop of Claire’s Accessories thrown in to the mix — think perfumes from your youth like So? alongside toiletries that smell like various fruits.