Grom

Delicious, I had the pistachio and dark chocolate. Reasonable price. The café flavor and vanilla were on point and I will miss gelato back in the states!

One of the best gelaterias in Florence, which is no small feat, considering there is a gelateria on every corner. Delicious, creamy, perfect flavor. Must go!

Yes, it really is the best gelato in Florence. Just barely out of view, you’ll only find this place if you’re luckily stumbling upon it by accident or you already know it’s there! Long lines are synonymous with great products, so expect that. Abrupt service sometimes also comes with the territory of being known as one of the best – so don’t expect them to smile, let you sample half of everything, and let you take your time by the time you get to the counter. That said, you better know which flavors you want! Be ready, pay and enjoy your treat. It’s super smooth and delicious. They use organic ingredients from their own farm, and tend to have flavors based on what’s in season. I myself got the caramel with pink Himalayan sea salt and my hubby got the grapefruit and lemon – all outstanding and creamy to boot! Be careful cuz sometimes they don’t put the scoops on the cones very well. I saw several land mines of unfortunate droppings outside never making it to their owners lips, so I’d get the cup as opposed to a cone if I were you. No mess that way either!

A local recommended Grom to my husband and I, saying it had great gelato. So on our second day in Florence, we visited. It’s a small place close to the Duomo. I was excited and the flavors sounded really good. But upon first lick, I was less than impressed with my salted caramel cone. It tasted like air; it had no flavor. My husband said the pistachio was pretty good and that it tasted fresh, so at least one of us had a good time. But I wouldn’t go back.

Best gelato in Florence! Not touristy — you can tell because all the gelato is covered with metal lids inside the shop rather than huge artificially coloured mounds of gelato by the window luring tourists in. I found this place after researching blogs online two years ago and have come back!

After being kicked out of another gelato place for wanting to try more than one flavor we ended up at Grom and it was a great experience. The servers were very patient when picking a flavor. As for the gelato itself it is affordable you can get a small cup for under 3 euros and all the flavors we tried were good. Maybe not the best gelato I have had in my life but very good gelato.

I dropped by Grom one of our last days in Italy and wanted to see what everyone was talking about. It was around 3:30pm, so I was shocked when the place was packed. There was no noticeable line, so I felt a bit put-​on-​the-​spot when it was suddenly my turn to order and I was still trying to translate the flavors. A bit flummoxed, I asked the worker what was in the Crema di Grom. She looked very annoyed and restated the Italian description. I ended up with the Crema di Grom and the flavor of the month, which the worker scooped up and handed to me without barely looking at me. She looked even more annoyed as I dug into my pockets to get exact change.
I can look past bad service if the food is outstanding, but the gelato I got was decent though hardly mind-​blowing. Creamy with some nice textural contrast from the biscotti in the Crema di Grom, but not as flavorful as the gelato in other places in town.
Grom makes a nice cup of gelato. However, in a city full of amazing, artisanal gelaterias I can’t even put Grom in my top 3 in Florence.

While I have heard a lot of really good things about Grom when I tried it I wasn’t entirely impressed. The texture was very smooth and creamy, exactly how I like my gelato, but the flavors didn’t really wow me. I had the caramel and while it was good it was also somewhat bland. I couldn’t really taste much of the caramel after the first few bites, almost like the flavor just disappeared. I also had the yogurt. It was good, I enjoyed it more than the caramel flavor, but I think that overall both flavors could have been a little better. I have met people who really enjoy Grom and I think gelato spots are really based off of personal preference. So while I did like Grom it probably won’t be my go to gelato destination.

Grom has delicious, fresh, authentic gelato. Not a tourist destination in the slightest. The gelato is kept under the metal surface of the bar rather than being displayed in mounds (indicating it’s homemade)
I had the candied walnut flavor which I have not seen anywhere else! The hazelnut was delicious as well! What real gelato should taste like.

If you are in Firenze and you want a taste of the best Italian «Gelato», you have to find this place. GROM is an important chain that has been successful thanks to the choice of the highest quality of natural ingredients for their ice-​creams.
Long lines in front of this «Gelateria» show that it is very appreciated, not only by tourists, but by Firenze residents as well. Only problem is that it can be kind of difficult to locate since it’s not positioned on any of the main streets.
I love the creamy texture and flavor of the dark chocolate, stracciatella and pistachio. However, the fruit flavors are very good and should definitely be sampled. It is simply a «must-​taste» gelato!

What to look for in artisinal gelato:
–No towering mounds of gelato… this means it has been whipped, and therefore not hand made
–No ridiculously bright or neon colors. Natural flavors are not this bold (mint should not be green!)
There are countless gelato shops in Florence (and Italy, for that matter), but Grom is definitely one of the best. The staff is quick to offer samples, and every flavor we tried was delicious. They are ever so slightly off the beaten path, but not difficult to find at all. Well worth the visit!

Simply the best for consistency flavor, value and repeatability… uv been in Italy 3 weeks and while all the gelato is good, this is the best (when it come to my favorite flavor of pistachio).
«It didn’t matter if I was in Florence or Venice, the quality continued across every location.»

Right in the center of Florence!
Just some decent gelato — nothing exceptional.

For my first experience with gelato I would have to say this did not disappoint. One of my friends on my eurotrip was hesitant to go here as it was listed in the top 5 places to get gelato for Florence but is also down the street from her apt in the west village (NYC, USA). Our whole group could not have been happier through. I went with the lemon and pistachio for fruity and savory. Both were sooo tasty, smooth, and delicious. I personally liked the lemon better and really enjoyed my friends mix of lemon and strawberry.
Prices were a little more than we had seen at other places but it was well worth it!

Amazing gelato! I was pretty strapped for cash cause I’m your token tourist waving a credit card everywhere I go — so remember that they don’t take card!
I got the small for € 2.50 which allows you to get 2 scoops and I got pistachio and hazelnut. Both were individually very good. The depth of texture that existed was nearly perfect. It wasn’t frozen solid and my tongue performed a majority of the masticatory function. I think the best way to describe the texture was a soft leather –just pure bliss
As my tongue dissolved the ball of gelato, the sugar content complimented it perfectly. It didn’t overwhelm your taste buds and left you wanting to savor rather than devour. What was nice that the flavor doesn’t kick in right away. As you dissolve the gelato, the flavor creeps up a few seconds later and it lingers for a second after its gone.
All in all, I’ll be back and look forward to trying one flavor rather than mixing the 2. Perhaps that’s just how this place is –you’re better off not mixing. Happy eats!

Hands down the WORST gelato experience I’ve had in Italy. Not even just gelato but worst service I’ve had in Italy. And it’s a small gelato shop, well known enough to be international (there are locations in the U.S.).
I walked in and there was barely any line (YES), so I had little time to ponder my options, although I couldn’t understand the all-​Italian menu, anyway. My sister ordered first, leaving me to make my choice. The gelato server asked me what I wanted, but I wasn’t sure so I asked about a few of the flavors. I could tell from the look on her face that she was getting annoyed with me, but she answered my every question. She asked me again what I wanted, and I wasn’t sure so I said one moment. At the point, she put both elbows on the counter and started rubbing her temples and face in annoyance. I was feeling terrified, so I finally pointed to the chocolate chip (although I didn’t know it was chocolate chip from the name) and asked what it was. She rudely said «that’s chocolate chip, just chocolate chip,» and then started naming all the gelato flavors for me, lifting up the tin lids and slamming them down each time she named a flavor.
At that point, I should have just walked away. It was the rudest I have ever been treated in the service industry in my entire life. I ended up meekly ordering a small gelato with two flavors, chocolate and cream. It was melty and not unique. I will never visit a Grom ever again, whether in Europe or in the U.S. Some standards need to be met, service wise, especially if it is a service that has expanded beyond local franchising to international lines, and how the server treated me was inappropriate, disrespectful, and should never be repeated to another customer.

I cannot give Grom enough accolades. Grom is a Gelato chain. I know people are serious about their Gelato and I admit this is not my area of expertise, but Grom offers grapefruit!!! Years ago, I had a taste of grapefruit Gelato and was instantly hooked. Whenever I am in Italy, I desperately search other gelaterias but my search always returns to Grom. If you are a fan of bitter, tart, barely sweet Gelato, you will understand my obsession.
Grom also sells reasonably priced Gelato and will not cheat you. I don’t know why my friend insisted on buying Gelato from another shop on the main tourist thoroughfare, but I paid € 2.5 at Grom and she paid € 7, for the same portion!
Service at Grom is also top notch. The scoopers always greeted us with a smile and served us with the trained efficiencies of chain establishments. A business who does it right.

Rating: ⁷⁸⁄₁₀₀ pts
Grom is a gelato giant. Originally from Turin, they have taken the country by storm, currently having locations all over Italy, a few in Japan, one in Paris, several in New York, and even one in Malibu*. I was intent on trying it from the get-​go, but thought it would be most prudent to do so in Florence, the city where gelato was purportedly invented.
*Update: They also just opened one in Hollywood, CA!
Grom prides itself on their exclusive use of natural ingredients: their fruity varieties use real fruit, and they proudly claim to use «no added flavorings, colors, preservatives or chemical additives of any kind».
The first thing I noticed was their list of interesting flavors, many of which differ from location to location and change with the seasons.
For my long-​awaited first Grom experience, I decided to go with Persimmon (which was in season) and Ginger with Chocolate (the flavor of the month).
This gelato was good. Very good, in fact, and better than most of the other gelato I had on my trip. However, it was not the best, nor the best I had in Florence (that would be the local Gelateria dei Neri, if you must know).
Still, my first experience with Grom was positive enough to warrant repeated visits, and I am definitely looking forward to trying their other flavors, including their signature «Grom Cream».
And thankfully, they have a location right by me in Los Angeles. I will definitely be continuing my Grom journey back home!

What love letter can I possibly write to Grom that hasn’t already been written?
When a friend of mine introduced me to Grom in Rome last year, it sort of ruined gelato for me in California because it was never the same. So when I was in Florence and stumbled across them, I did a little happy dance as I happily stood in a long ass line to get some of that deliciousness in my belly.
The hardest part is picking a flavor.
After you get your little scoops of happiness, you’ll have no trouble finding a scenic place to eat it. From here, you’re a block away from Piazza Della Repubblica and the gorgeous Basilica Santa Maria del Fiore, whose steps I would often sit on while I people watched with my scoop of pistachio gelato in hand.
I’m pretty sure they put crack in it. It’s too damn good.

Rick Steves guided me to Grom when I was in Firenze on vacation. In his guidebook, he says that many locals claim Grom is good but not the best, preferring Gelateria De Neri; however, Steves still maintained that Grom serves up good gelato. Found Grom serendipitously after walking down from the Giotto’s Campanile (Bell Tower). Grom is just off on the side street near the Bell Tower, closely situated to Duomo.
Came here twice while I was in Florence. Ordered chocolate, zabaione (light custard made with Marsala wine), pistacchio, and yogurt flavors. All very good — creamy, consistent texture, very smooth, and fresh ingredients. Liked it so much the first time that I had to go back for a second try. It definitely blew away the gelato I had in the Mercato Centrale. I’m not sure how it compares to Gelateria De Neri, but it is very good gelato for a chain shop.

Les glaces sont très bonnes mais c’est une chaîné donc pour goûter une bonne glacé artisanale mieux vaut s’aventurer chez les «petits» glaciers

Pas mal mais glacé industrielle comme les cornets. On dirait de la glacé mac Donald.. je vous conseille plutôt edoardo sur la place duomo a 1 min de grom.

Vai por mim, uma das melhores sorveterias que já provei! O sabor «bacio» e chocolate extra dark são os melhores?

Un vrai délice ! Les glaces sont faites maison, pensez à préparer la monnaie avant de commander car il fait payer avant ;)

Immer wieder ein echtes Eiserlebnis.
Super lecker, cremig und tolle Sorten. Gibt es in vielen Städten in Italien und ich gehe hier immer weder gerne rein und hol mir was zum nachen :)

Kleine Eisdiele in einer Seitenstraße. Hier wird selbstgemachtes Eis mit Naturprodukten hergestellt. So leckeres Fruchteis habe ich noch nicht gegessen. Üblicherweise ist es hier sehr voll, die Zeit kann man dann statt in der Schlange zu stehen besser gegenüber im Laden Alessi totschlagen und immer mal rüberspicken wann es sich lohnt hinzusprinten um nicht so lange anstehen zu müssen. Im Sommer versuchen einen der wenigen Sitzplätze am Fenster zu ergattern, das Eis scheint mir schneller zu schmelzen als anderswo, ggf. wegen der Rezeptur.
Mittlerweile steht eine Karte am Eingang auf italienisch und englisch.
Enttäuscht hat mich lediglich die Waffel, das war m.E. einfach Massenware ohne jeden Geschmack, das können in Florenz viele besser. Dafür gibt es auch den Punktabzug.

Das Grom ist mittlerweile auch ein Tipp in diversen Reiseführern, deswegen wollte ich es trotz dem eisigen Wetter im Februar unbedingt ausprobieren und war damit nicht die Einzige.
Der Laden liegt Mitten in Florenz, in einer Seitenstraße nördlich des Doms, und ist dennoch nicht so leicht zu finden: die Straße ist so klein, dass ich sie erstmal übersehen habe. Momentan ist sie fast gänzlich Baustelle, so dass es nicht ganz einfach ist, zum Grom zu gelangen steht man mal davor, wird es nicht einfacher, die Leute stehen zu beiden Türen raus. Gerammelt voll ist hier noch ein Euphemismus.
Entsprechend gestresst ist auch die Bedienung leider brauchen die 80% Ausländer aber einfach eine Weile um die Karte zu verstehen, was sie wohl reichlich nervte. Aber in Italien wurde ich allgemein eher unfreundlich abgefertigt.
Nun das wichtigste: das Eis. Yummy! Wirklich sehr sehr lecker, ich war trotz allem noch ein zweites Mal da um so viele Sorten wie möglich auszuprobieren. Empfehlung für alle!

Ein Traum von einem Eisladen. Ich musste jeden Tag hin um mir 2 Kugeln zu holen. es gibt nur Eiscremes aus Bioprodukten, vorzüglicher Geschmack hat besonders die Himbeere. Im Vergleich zu den anderen Eisläden weniger bunt und wniger Eisberge, dafür voll mit Publikum (Einheimische), was ja immer ein gutes Zeichen ist! Die Preise sind im Vergleich zur Qualität mehr als in Ordnung.

Meme en hiver on apprecie ces delicieuses glaces ! Les glaces sont enormes !

Erstklassiges Eis bei dem man zusehen kann wie es zubereitet wird. Die Sorten variieren je nach Saison. Es werden nur ausgesucht gute Zutaten verwendet. Für Eisliebhaber ein Muss!

Merci le guide du Routard…
Glacé à la fraise MIAM
Glacé au café MIAM MIAM MIAM
Le plaisir quotidien de mon séjour florentins…

Esta heladería se encuentra escondida entre las enrevesadas calles de alrededor de la Plaza del Duomo. Está muy orientada a los turistas (tienen carta hasta en japonés) y los precios de los helados son caros, pero sin duda es la mejor heladería del centro histórico. Merece la pena probar su helado de yogur, el de chocolate, el de limón Deliciosos.