Willys

Yes, this store is called Willys. I can hear you laughing down there in North Carolina, Brian B.
Willys sells clothes, bathing suits, and accessories for men and women. Much of it is overpriced, but the sales (which seem to happen with surprising regularity) are real deals: typically buy-​one-​get-​one-​half-​off, or buy-​one-​get-​one-​free. They do have some really nice merchandise here, and I’ve picked up a few things over the years that have become staples: a pair of oversize sunglasses, a bathing suit or two, a sweet floral sundress, and a much beloved Muskoka baseball cap I finally had to replace this summer after one too many sweaty hikes and afternoons by the pool. Fortunately, the Muskoka cap seems to be a signature item at Willys, always available in a huge variety of colors.
Willys accessories are also really fun, costume jewelry you’d pair with your Halloween getup or a cocktail dress: peacock feather earrings, hot pink Lucite bracelets, rhinestone skull-​and-​crossbones pendants. Accessories are more reasonably priced, and every time I come in they’ve been buy-​one-​get-​one-​free.
As cheesy as Willys is, I always stop by a few times a summer. And I always find *something* I just can’t leave without.