Definitely one of the best camera stores in Barrie. Huge selection of equipment ranging from small point-and-shoot cameras to DSLR’s with massive lenses. Staff are very, very knowledgeable and there is always someone to assist you as soon as you walk in the store. Good location — at the front of the Bayfield mall with lots of parking. Their prices seem expensive, but camera equipment always is and they will do a price-match with any local competition. I also usually check their website because they have some pretty awesome sales once in a while. I took their Canon Rebel series intro class a few weeks ago, which they offer a couple of times a month at their store. It is a 3 hour course for $ 75 and it goes over all of the basic settings for the Rebel. The instructor was very professional, knowledgeable and approachable.