Tim Hortons

I do not understand Canadians euphoria over Tim Hortons and what in my opinion is low grade coffee and baking that isn’t even made in store.
It always amazes me to see 12 or 13 vehicles lined up in the drive thru for this place, and how seemingly intelligent people will spend 20 minutes in their car before work to get a cup of sub par coffee. What are you people thinking? In fact, I’m having trouble thinking of anything I’d line up this long for… but certainly not a Tim Hortons coffee.
The soup is ok… I suspect it’s Campbells frozen soup. They are pretty good for frozen soups. I find the sandwiches pretty bland and dry though.
But seriously, why would anyone line up so long for a coffee when you can get a better one at almost any of Edmonton’s independent coffee houses or even McDonalds?