I visited this place for my very first time, and I would say my first purchase was somewhat on the costlier side; I ended up buying a little over $ 500 worth of merchandise. I then went home and ending up purchasing about $ 170 worth of additional merchandise from their website(which they didn’t have in stock at the Mississauga location). First I’ll address what stopped me from giving this establishment a perfect rating. I would’ve *loved* to have given this place 5 stars but here’s why I couldn’t; they were completely out of free weights. Considering this is a fitness store, one would think they would be a bit more on top of their inventory stocking habits. Here’s why *I wanted to give this place a perfect rating*; amazing customer service. Let’s not kid ourselves, life is hectic. Working 12 hour shifts 6 days a week makes for a very difficult lifestyle when it comes to finding the time to shop around. After visiting the main website, I decided to contact the Mississauga location directly, via e-mail. I received a prompt reply from a gentleman named«Mark»(I won’t give out his last name for privacy issues). I was *very pleased* with the prompt reply by Mark. One of my biggest beefs with companies in a day and age of the internet, is when people don’t respond quickly. So his prompt replies really sat well with me. Notice I wrote«replies»(and not«reply»). That’s because Mark and I communicated via e-mail *several times*, so I know this wasn’t a one time exhibition of stellar customer service. After several e-mails, I decided that on my one(and only) day off from a hectic work week, I’d visit their Mississauga center. The store has a nice, clean layout to it. It wasn’t messy(which is something that really gets under my skin when I’m shopping). I was greeted with a friendly«hello» from a gentelman named«Curtis». That’s also a big plus for me. I hate it when you walk into a store and you’re not given a friendly greeting. Of course, there’s a fine line between a friendly greeting and somebody coming across as trying to be a pushy sales person as they stick to your side(leaving you with the impression they’re just in it for their commission). I purchased a new olympic bench press and an olympic bar to go with it. Curtis not only took the time to answer my questions, but he actually helped me load my car with the bench press(and that wasn’t easy) as I drive a mid-size car(Hyundai Elantra). Curtis was quite apologetic about not having the free weights in stock, but he communicated the reason why they weren’t in stock in a clear and concise manner. He exhibited a courteous/empathetic demeanor which, believe me, working in a call center for 12 hours a day I know all too well about. That’s why I judge customer service with such fine scrutiny. If I ever slip in my customer service trust me… I hear about it . Kudos to both Mark & Curtis. I just hope you guys don’t let your amazing customer service skills go to hell when your clientelle base grows bigger. You have made me one happy customer; I will definitely be returning. Good job guys.