Schad and Schad Blu are 2 stores that carry some of the better fashions and threads in this city for men and women. I’m glad Ottawa has some clothing stores with styles outside the GAP, AE, Old Navy, etc. Not that there’s anything wrong with those stores but they’re pretty boring. Schad carries a nice balance of North American and European brands. The unfortunate thing about some of the North American brands is that they’ve been run into the ground since the Jersey Shore phenomenon! Brands like Ed Hardy and Affliction are carried here and unfortunately Dom Rebel(based out of Montréal) has been styling a lot of shirts like them recently. Some of the other brands that I’m glad they have include Diesel, Energie, Sand and J Lindeberg. It’s not for everyone but I do get complimented regularly. I believe there is a slight mark up on these brands compared to some of the other stores I’ve been in that carry these lines in Toronto and Montréal but it’s not that much and the store owner and the staff are super friendly and super helpful. To get an idea, Chantel(the store owner) once tried on a dress for me that I was purchasing for a friend to give me an idea of what it would look like while being worn! That’s pretty damn awesome!