Apple Store

Meh… I’m sure the tech customer support is amazing. But heave forbid you actually want to buy something…

I arrive on time for the appointment at the Genius Bar for a repair. I am told to wait in a line in a corner of the store. I wait 15 – 20 minutes and realize it is not a line, just a bunch of people waiting for different reasons. There is no line. All sellers are busy and do not seem to care. Then I finally speak to one and ask him if I am being taken care of. He checks his iPad for my name and tells me that I am late for the appointment. I am like «I was on time» but he insisted that «I am late». apparently the client is always supposed to be wrong in this store

Needs to be about 3 times the size. No clue why it is the only one downtown. Avoid after 1030am

Poor does not even begin to describe my experience last night. I was left seriously questioning the integrity and accountability of such a respectable brand (or so I thought). I am deeply disappointed in Apple. After spending 2 hours with various team members-​I was promised a certain deal to replace my phone — $ 200 for recycling and $ 69 cost to me by Rogers. When I was in final stages I was told Apple associate had given me the wrong information. The offer was then rescinded and no adequate solution was provided. The integrity of Apple and the team at the store is in serious question here. It is not the behaviour one would expect. To make a promise of one thing and then revoke it is extremely disturbing. Need to reconsider my loyalty and future dealings. Buyers beware.

Amazing service as per usual from the genius bar. At first I was told my issue would take 3 – 10 days, However after explaining the urgency of my repair the staff expedited the job.

Unilocal needs a zero stars option. Simply put, this store is an embarrassment. Not just to Apple, but to the retail industry. The staff at the Eaton’s Center Apple Store is unreliable, unorganized, and proud of it.
I buy the very top of the line products from Apple. I love them, care for them, and respect the work that went into creating them. Whenever they don’t work as they’re supposed to, which seems to be happening more frequently the last couple of years, I am forced to deal with the complacency, rudeness, and lack of professionalism by the staff at this store. I’ve had enough — I’m taking to Unilocal with hopes that someone who can fix this will read it.
They are consistently 20 – 40 minutes late with their appointments, demonstrate zero customer empathy, and act as though their products could not possibly have any problems. You must argue and return multiple times to convince them that your issue is real, not your fault, and should be rightfully resolved under warranty — which you purchased!
Perhaps the problem extends beyond just this store. Perhaps it is Apple altogether that has lost the elements that used to justify the excessive premium of owning and using their products.
But I’ll say this much. If you work at this store, especially as a manager, you should be absolutely ashamed of yourself. You should look yourself in the mirror and know that you are a part of a team of cheaters and liars who leverage a powerful brand to take advantage of consumers. You may not even realize it, but every single day you are disappointing and hurting people who are trusting you. Not to mention, failing the once storied Apple brand.
Steve Jobs would fire the entire staff if he observed even one interaction I’ve had at this store over the past two years. And it’s not just me. I observe the same treatment to mothers, elders, teenagers, everyone.
I sold all 300 of my Apple shares before writing this review on Unilocal,because I just don’t believe this company cares anymore. And that, above all, is the one thing that keeps customers coming back.
If you work at this store, look in the mirror and ask yourself, «am I not better than this?» — then, quit.

Of all the Apple Stores I’ve been to, this is probably the busiest and most disorganized. It’s really cramped and could really use better signage when they have line ups such as for the iPhone 6. Genius Bar appointment waits are also longer than other store.

Never in my life did I ever think I’d give an Apple store a 1 star rating on Unilocal.I’m a Apple fanboy but the experience I’ve had with Apple today is beyond ridiculous. This store is overcrowded and understated to the point where Genius Bar appointments don’t exist. Yes, that’s right, they’re not scarce, they are non-​existent. Completely booked up for a week and their system doesn’t go into the next week. So if you need something repaired, good luck with that! After chatting with two condescending agents online, I give up. Apple used to care about its customers but now they’ve got everyone exactly where they want them and the customer has zero rights. They would literally do nothing for me. «Our apologies, so many people enjoy our products now that our retail stores can get quite busy» were their words as I vomited in my mouth.

I love my apple products. I do. but this store? Is the 18^th level of retail customer service hell. Wanted to go in, pick up some replacement charger cords, and go home.
What I got was a «we’ll be with you in 2 min», no way to pay, because in their infinite stupidity, there’s not even a cash register, and the self serve system is a catastrophic failure, we had to pay for each cord separately, via my own phone’s app. We could not get help. why? because suddenly this very supermodel-​esque lass wandered in and hey, three clerks were on the ready for her.
Apple needs a BIGGER space, or better customer management, or less of a «play and lookyloo hangout and futz around» store. We could have walked out with the cables without paying, no one was paying attention. No one cared. this store is always jammed to the gills with people just goofing off with the merchandise and woe if you make an appointment, they’re always running late.
So a simple thing. walk in. pick up item. pay. leave, turned into a whole lot of cursing and swearing and no help from the dingbat staff in blue.
This store is a disaster. Godspeed, if you opt to venture forth o brave soul.

Their ‘Genius’ techs will do everything they can do to get around repairing or replacing your device.
I called AppleCare for a loose home button and battery issues, was sent to this store to have my phone replaced as I was told over the phone. Checked in for my Genius appointment on time, waited 30 min to talk to someone only to have them tell me that because my phone had been replaced before, for this same issue, that they had done their ‘due diligence’. They even acknowledged that there was a problem with the home button being loose but wrote it off to ‘normal wear and tear’.
I’m so disappointed with the service i recieved and the disconnect between the AppleCare rep I spoke with on the phone and the so called ‘genius’ tech I spoke with in real life, especially because I did buy AppleCare to begin with. What is the point of buying a $ 400 phone and an extended warranty if they can write off issues that they acknowledge exist as ‘normal wear and tear’?

They did not fix the issue I had nor did they care enough to listen to my concerns. They told me wait time would be 2 hours at 11am, I get texted to go to the store at 2:30pm (almost four hours later) then waited another forty-​five minutes. My afternoon wasted because they did not fix anything and both times the ‘geniuses’ were condescending and did not fix the problem. (I have been used iPhones since 2008 so I knew very well what I was talking about.) I waited another half an hour just for the genius to run a false diagnostic and I saw him just standing there talking and laughing to someone whenever the door to the back room opened. I went to this store TWICE for the SAME PROBLEM and it STILL ISNT RESOLVED. I live at least 200 km away from the nearest Apple Store and this one was 350 km from where I live, I told them that before they told me to ‘just come back another day.’ Horrible service. Wouldn’t even recommend this store to someone I hate.

Avoid this location at all costs. The staff has no idea of what can be done or what cannot be done. I was forced to wait for about 3 hours only to be told to call Apple Support for a replacement for my Apple Watch. I spent the whole day going back and forth between Apple Support and the actual store because I kept being told incorrect information. 6 hours later the store once again asked me to call Apple Support and figure out an arrangement with UPS to ship my watch back then wait for them to receive it and THEN ship me the replacement unit. That just made absolute no sense to me. Why do I have to ship my watch through UPS? For whatever reason the wouldn’t even take my defective watch in then call Apple Support themselves and send me a replacement for a defective product that costs about $ 1000 CAD. Forget about managers and seniors, they are just as bad and limited when it comes to solving any problem as your regular junior staff.

The Apple Store. You know it well. It’s filled with pretty things you can’t wait to get your mitts on, and a bunch of really nice folks in matching shirts.
I was here recently, and yes it’s always a bit annoying. It’s in a mall, lots of people trying to grab free internet… but beyond that, I can’t really crap on it. Why? Because I’m typing this on my Macbook and in this room I can see at least five Apple products, and I love them all.

This apple store is the busiest in the country, or so they say tell me every time I walk into the store. Dont expect the usual exceptional customer service or product know how at this location. Even when this store isnt busy the employees can be very rude, unprofessional and dont seem to know what their talking about. Ive had many bad experiences over the years at this store. From an employee not giving me the correct refund, to employees just not wanting to help out and telling me to ask someone else and start pointing at their co-​workers, to me calling in on the phone asking if they had a specific product in stock and them saying yes — I get to the store and the product is no where to be found, the employee was just wrong.
Disclaimer: How all apple stores are not matter what location
1. Every employee has been trained to think apple is the greatest thing to the world since sliced bread.
2. Every employee has been trained to think apple never makes mistakes and they are perfect.
3. Apple is greedy and continues to get more and more greedy.
4. The apple employee will try their best to sell you all their products even though apple employees are not commissioned.
5. Apple employees act like you should be thankful that they even let you into our store and that we should be even more thankful that they let us buy one of their flawless products.
6. Apple is no longer about innovation since Steve Jobs is gone its all about making as much money as fast as they can. They want all you money, every last dime.
7. Apple employees act angry at times when you they see more people entering the store.
8. When speaking to a «manager» dont except them to respond to you. The purposely stay silent to get you angry!
9. The Genius’s solution is always to replace the hardware. Even if the problem is clearly a software issue (iOS ⁷⁄₈) comes to mind.
10. They only way you will get an employee to help you is if your an attractive female or your wearing a suit.
11. Apple does make some great products but they are extremely over priced. So dont expect them to treat you any better if you start telling them how many apple products you own or how much you’ve spent.
Overall I would stick to shopping at the Fairview mall or Yorkdale apple stores which seem to have better odds. In the end there is still a 50% chance you will encounter a rude employee or one that doesnt know anything no matter what apple store you shop at.

Time for another store downtown Toronto store, Apple! Why is there nothing in the PATH? No flagship store?
Even Portland, OR with ¹⁄₅ the population of Toronto has a flagship downtown store that’s 2x the retail footprint. That’s bs.
This location in the Eaton Centre full of teenagers and tourists is noisy, always swarming even when it isn’t that busy because they’ve crammed like 50 on floor staff in there.
I only go to the Apple Store for Genius Bar appointments. Have never bought from one of these stores because of the incredibly shitty crowded, noisy sales environment but if they actually had a pleasant, non-​mall shopping environment somewhere in Toronto, that might be a different story.

The location is super busy and compared to other Apple stores there’s nothing’s amazing about this location.
During my last visit, my friend wanted to ask questions about an iPhone 5 recall. We approached the person at the front and waited until he finished a conversation with another employee. Then he told us to «follow him to the back.» We were about to move but then he just started talking to that fellow employee again. We were extremely confused if he wanted us to follow him or go to the back ourselves. He eventually finished his conversation and led us to the back. He told us to wait for an employee to finish up and help us. The second employee helped us pretty quickly. However, the entire time that employee never gave my friend direct eye contact and was looking at other parts of the store while speaking.
When we left we both agreed the service was severely lacking from Apple Eaton Centre.

Considering how hectic it is in here always I have always had very quick customer service and no problems w my products. They are on the expensive side but one thing I always like is how apple cloud syncs everything together.

The staff here rock. They’re knowledgeable, friendly, and helpful. I’ve had a couple AppleCare repairs and they’ve met or exceeded my expectations every time I’ve been in. On my last visit I watched a guy just going all Justin Bieber on one of the staff members with unreasonable expectations, and the guy stayed calm and did his best to help him.
The only reason it’s 4 stars is that it feels so claustrophobic. This particular location is a victim of its own success, and I just can’t quite bring myself to have an enjoyable browse here.

I’ve chosen only to give this location 2 stars because if the general large selection of products they have. Other then that, everyday, (and this is why a city the stature of Toronto desperately needs a nice Apple store up on Bloor St In Yorkville), all day, this store is overcrowded, the sales people, although numerous are generally rude and indifferent — I’ve had this experience many many times. As well, the store smells like «teen spirit», from the sheer volume of teenagers that hang around it, playing with the devices. Overcrowding is such an issue that I will travel to Etobicoke to shop at that Apple store.
Also, may or may not apply to you or family, but the store desperately has any accommodations for those with Accessibility or mobility medical issues: no areas to park a wheelchair, no areas to sit comfortably with a cane or crutches, just flies in the face of anyone who had challenges in getting around and shopping in a retail space. There is no proper seating for those who need it because of an Accessibility issue, and makes it even that more unpleasant.
Not impressed and so so surprised that a city the size of Toronto does NOT have another clean, 2 floor nice corporate Apple store away from The Eaton Centre.

Decent store. The one in SoHo NYC is much better. However, for Toronto, it’s OK. There layout of the store is relatively large. There’s tons of staff to help you. It’s fairly clean. Nothing special to harp about. Decent selection of products. I mean, with the only Apple store in downtown Toronto, beggars can’t be choosers. Get your Apple product and get out. Don’t hang out here like the other hobos and losers. Pro-​tip: Ask for the student discount.