Fiorio

As other reviewers have mentioned, I am hesitant to rate the entire salon based off of one stylist — but this is the worst haircut I have ever had.
I recently moved downtown and thought I would try out a new salon in the area so I didn’t have to continue going to my usual salon in Whitby (although I wish I had just made the drive out there — the stylists there are AMAZING). I made an appointment with a Level 2 stylist (out of 3 levels) who will remain unnamed. About a year ago, I chopped several inches off my hair to an angled bob that sat just above my shoulders. It had grown out to a few inches below my shoulders, and I wanted to keep growing it, so I asked for a trim and bangs. The stylist said that if I wanted to keep growing it out that I should consider cutting it to all one length, rather than having an angled cut. She indicated I would only have to take off about an inch (she showed me the length with her fingers), so I agreed. She started trimming the back, and by the time she got to the front, she told me she would have to take off more length than she originally indicated. I asked her if she was going to layer it, as I did have some layers in it before, and she said yes. She said that she wasn’t going to use a texturizer (the jagged-​looking scissors) as that can lead to damaged ends (??). I thought this was strange, as my stylist at the Whitby salon ALWAYS used a texturizer when cutting my layers, but I didn’t say anything. She proceeded to cut STRAIGHT lines into my hair.
After she finished blow drying it, I asked her flat iron it. She seemed surprised by the request, which was strange, as my hair was straight when I entered the salon. As she was flat ironing it, she said, «Now I see why they used a texturizer last time they cut your hair. You can see the lines where the layers are. Do you flat iron your hair every day?»
I do flat iron my hair every day (occasionally, I will curl it with a curling wand). When a client comes to you for the first time, should you not ask them how they typically style their hair? Rather than waiting until AFTER you have cut it incorrectly.
She insisted that she would be able to soften the lines. She went through it with a texturizer (go figure) in an attempt to soften it out. It didn’t work. It just kept thinning out my hair, which is not thick to begin with. Eventually, I just told her it was fine so she would stop.
I haven’t even mentioned the bangs yet. Extremely blunt. She basically chopped them all at once and left them. I had to ask her to angle them at the sides so they flowed more with the rest of my hair.
I went to the cash to pay and told an employee that I was not happy with my hair. She asked if I wanted a senior stylist to look at it, and I said yes. I didn’t have to wait long before I was seen by a senior stylist, who essentially told me he couldn’t fix it. He said the only thing he could do to make it better would be to cut it to the top layer to make it all one length again, which would get rid of the choppy layers. As I didn’t want my hair to be above my shoulders, I chose not to go with this option. He offered to have me back at the salon in 3 — 4 weeks’ time, when the cut had grown out a bit, to fix it (although I don’t think my hair will grow enough in that amount of time to fix this). He did manage to fix the bangs and I am happy with this part of my hair.
The only reason I gave this review one star is 1) the employee working on cash was very understanding and helpful 2) the senior stylist was very nice 3) they did not charge me for the cut.
Despite his offer, I don’t think I will return. I am so upset with this haircut. This stylist has been working at the salon for EIGHT YEARS and does not know how to cut layers. Unacceptable.
I think I’ll go back to the salon in Whitby.

I had been growing out my blonde coloured hair for over a year. I wanted to get rid of the contrast between the coloured blonde and my natural colour. I decided to try Fiorio salon after seeing many before and after photos on Instagram. I showed the hair colorist a photo of what I wanted. Unfortunately, my experience was not what I imagined. The senior hair colorist added hand panted highlights to get rid of the contrast. Some of the highlights had leaked and the strands had spots. The hair colorist retouched some of the strands, however, it still had imperfections. I came in after a week to get it retouched again. This was definitely not worth the $ 250. With a hair colorist with 15 years of experience, I expected my hair color to look perfect. I hate to give bad reviews; however, I was very disappointed.

Deciding to try a new salon in my neighbourhood I went to see an ‘Intermediate’ stylist for both a colour and cut. The colour was overpriced for a standard brown root job at $ 74.00 but whatever — it was fine.
However the cut by JARIO was the WORST CUT I HAVE EVER — and I mean Ever — HAD. I’m so upset and livid. The stylist had an angry disposition and did the OPPOSITE of what I requested. Having grown my hair long and all one length for 3 years, I was ready to have a FEW layers ONLY around my face, but he ended up chopping and butchering the sides of my hair short in layers and left the back long — With unwanted feathery layers.
I complained to Jennifer the Manager who was sympathetic, I got a refund and a senior stylist did what he could to fix it. It’s still awful but the Senior stylist did the best he could with a butcher job. It was very clear that JARIO had no idea what he was doing and destroyed my hair. I remain horrified.

The location and atmosphere of the salon is good. The woman who cut my hair was friendly and pleasant as well. She kept telling me how beautiful my long hair was. I went in for a very layered cut which I told her. After she added some layers to my hair and began to finish up, I felt like it wasn’t quite as layered as I had imagined. I asked if she could go a little more dramatic. She cut a little bit more but said it wouldn’t look good if she went too short with the layers. I had got my hair cut a year earlier in a salon in Mexico (for a lot cheaper of course) and that was the haircut I was trying to recreate, which involved more noticable layers. After I left the salon, I felt unsatisfied. No one even noticed I had cut my hair and I had to pay a lot of money for something that was almost nothing. I felt like she was too afraid to go more extreme and was being cautious to avoid making a mistake. I won’t be going here again… if I am going to pay a lot of money for a hair cut, I want one in which people will notice that I’ve actually cut my hair.

As others have said, it is unfair to rate the entire salon based on one stylist, but my review is actually about the salon and not my stylist. My stylist does a great job with my curly hair, but I really wish I didn’t have to go visit him in this half-​assed grade-​school location.
In fact, it has gotten so bad in there that I tried a new salon but regretted that because the stylist there was horrible — but I digress.
Back to Fiorio — they have so many people standing around chatting, loudly, gossiping in front of clients in their dollar store tights and see through shirts. Can they switch out this horrible ‘white’ wear?
I don’t want to hear what’s going on in the company, how poorly one is treated over the other, and who on the floor slept with whom — my stylist thankfully ignores it all and tries his best to focus on my conversation, but his co-​workers are so loud and inconsiderate, I cannot wait to run out of there.
Perhaps Management should take a closer look at what the face of Fiorio looks like — revisit what proper attire should look like in such a salon, and how staff should conduct themselves on the floor since offering a beverage in a poorly washed cup does not make up for it.

I love this place, but that’s because my Stylist (Daniel) is the utmost best. He’s the only one I would trust to cut my hair and I’ve been going to him for 6 or 7 years already! the colourist I really liked, ryan, has unfortunately changed salons and when I tried the new colourist while he did an okay job he made the highlights way to wide, still they offered to fix it for free. However DANIEL is the reason I will always continue going back! fantastic at cuts and blowdries :)

This used to be my go-​to place for cheap trims and highlights, but it got to the point where I could not tolerate the anxiety that came from being in the middle of the drama between the senior stylists/​teachers and the students. My first visit here was excellent — I received a great trim and fantastic highlights from a wonderfully polite and competent student. I saw her only twice, as she left the salon once her training had been completed. From then on, it was a disaster.
I went to this place approximately 5 more times before I finally gave up on it. I should mention that my hair quality is coloured/​damaged/​dry, but it is not horrible, and I can’t stand when hair stylists make you feel guilty and/​or bad in general. This happened almost every time I came here; they would «tsk, tsk» me for having bleached highlights. Isn’t it their job to improve hair, instead of just complaining about it?
Having my hair done by students, I felt like an assignment that they approached reluctantly and wanted to just get over with. When the teacher came over, they were reprimanded, and they would roll their eyes. I just sat there wanting to disappear. When I was disappointed with a trim that one of the students gave me, the teacher just started hacking away big chunks of my hair WITHOUT EVEN CONSULTING ME! I was also left waiting for 45 minutes one time, and the salon was literally empty. Overall, lack of respect and communication is what makes this place unbearable for me.
As for the Fiorio franchise, my sister was treated like crap by the stylists and manager at the downtown location; they did not do what she asked of them and when she came in to get it re-​done they wouldn’t even make eye contact with her.
Bottom line — I’d rather pay a little extra for better quality and service.

I have been getting a haircut from fiorio for the longest time… and was pretty satisfied… until I got a hair treatment (from the director) and my hair is now COMPLETELY MESSED. I called the manager to have a talk with her .and she said she has no interest in looking at the condition of my hair 2 weeks after the treatment! I paid $ 300.00 for the treatment and another $ 100.00 for hair products that was compulsary to buy!
The manager just does not know how to treat their customers properly. I have been going there for two three years and tipping some big chunk of money… and now I just think its not all worth it.
I have been to salons where i paid half the price and got a better treatment. Do not go to Fiorio… especially the one at sqaure one.

Rating a salon with many stylists is not that fair given that your experience relies solely on one individual, but I’m going to anyway.
Before I continue, I’ll precede the review by explaining that I’m not the type of person that cares what the salon or stylist looks like. I’d much rather get my hair done in a homeless shelter by skilled stylist that listens with good products and tools, and LOVE my hair for the next 8 weeks than the opposite just because the salon is ‘pretty’ and you offered me a crappy cappuccino.
I digress… I made an appt for the usual — highlights. My hair is easy; highlights and a trim and I’m out of there. The colourist heard this and suggested that my style would benefit from low-​lights and I said as long as the end result is what I want, then I’d be fine. The end result was something out of a Pepe Le pew cartoon. I went looking for ‘natural, beachy blond’, instead I got Cruella.
In addition, she was EXTREMELY harsh with my long, fine hair. Tangling the hell out of it and proceeding to brush it with anger as she vented about her ex. I didn’t cheat on you, lady! I wept when I saw the brush and all my hair on it.
She was a ‘level 3′ colourist. The highest you can achieve before ‘grand master’. Because of the honour, I got to pay $ 200 this travesty. Yay me.

I hate giving a poor review. A poor review means that I did not enjoy the product or service provided me for my money, it can affect the profitability of many workers I am sure are very dedicated and I would just prefer to be positive when possible. Even more, I hate to give a poor review to a salon, where each worker can be different and possibly not an overall indication of the quality of the establishment.
Unfortunately, I just can’t talk myself out of reviewing this location favourably. I recently moved to this city from Dallas, and needed to find a good haircut. Based on other reviews and location, I decided upon Fiorio and booked an appointment with a Senior level stylist.
Front desk service was fine, and the location, though slightly busy, was very clean. I can issue no complaint with service, I was given everything to keep me pleased. Unfortunately, the product I received was very, very poor.
I explained that my hair, at the time about an inch and a half (nearly four cm) hadn’t been cut in about 5 weeks or so. I stated that I like my hair to be versatile enough to either style neatly or worn disheveled. This would require a good amount of texture and some shortening for the 5 weeks of growth. She responded well and stated she would just thin out the sides and back of my head and taper them into the top length. I took ‘thinning out’ to mean shortening by 5 weeks of growth.
What I received was a US Marine style military haircut. The sides of my head, while she used scissors, look as though they were cut with clippers. Approximately 1 cm long. This tapers into a top length that maintained a good amount of length, but that makes my head appear long and, without a better word, military.
In addition, my sideburns were cut so short that at the cheekbone, there was a spot that she got too far and cut off, so that there is literally a median line through the sideburn.
I was aghast at the result — had she slowly cut the hair down I could have stopped it, but she immediately went short, her first snip being past the point of no return.
Alas, I fear I will not give this location another shot — although I am sure that other stylists are competent enough to understand what 5 weeks of grown entails, I will seek a location elsewhere at perhaps a slightly lower rate. Hell, if I’m going to get a bad haircut, at least let me do it cheaply!

I’ve been with this salon for over three years now, ever since I moved to Toronto. I have had consistently excellent results with one minor exception — once I didn’t like the redness in my low-​lights so I had to get them redone.
They keep records on your visit so they can match your colour (nothing new, I know) and they know who your regular stylist and colourists are. I once needed an emergency cut (are you seeing a pattern here?) and they fit me in within an hour.
The price is about average for a salon of this caliber and when you’re paying $ 200 for cut and highlights you want to be sure you’re going to have no mistakes. When I was blonde, I had people telling me that it looked natural and they didn’t realize it was highlighted until I told them.
Cuts are reasonable at about $ 60 depending on the stylist you get. The atmosphere is always bright and pleasant: the people are kind and helpful; they’ll talk if you want to talk or say nothing if you just want to watch Fashion Television; they’ll make you feel like a star and give you want you want with a touch of what you need.
They recently expanded their space and there’s aesthetic services as well. You might spot a celebrity or two if you go there often enough. I saw Tie Domi once — not such a big deal for me. Oh — and it’s a popular salon for men too.

I recommend trying this salon out. I just went there yesterday and I was very pleased with the ambiance, service and expertise. I walked in and got an appointment asap. My hair before the cut was nice but just so blah, I was bored with it, needed a NEW style. The stylist came in, he could tell I was nervous so we talked about different styles/​cuts for about 20minutes. We finally agreed to do an A-​Line Bob. He did an amazing job cutting my hair!!! I love it. The cut was about $ 60, so its more expensive but definitely worth it.

Hello welcome to cheesey, do you have an appointment with us today?
I tried to go there because it’s a convenient place to get my haircut in the area but I had to leave. Whoever owns the place forces everyone who works there to shroud him/​herself entirely in white. Umm, I’m sorry isn’t this a beauty salon; doesn’t everyone know that white is the most unflattering colour? Beyond that, almost every girl who worked there had hair to match her outfit and fingernails rivaling Edward Scissorhands for first place freak. Sorry, not my scene.

Just went there today to get my haircut and Fiorio’s is probably the only place I’ve consistently gone back to for the past 8 or so months now so I’d say they are doing a pretty good job!
I get my haircuts from Eric and he knows what he’s doing and the price is expensive but still reasonable (about $ 40) for a good quality haircut. The place is really nice, everyone dressed up white and very clean. They treat you with drinks and stuff and I don’t doubt Walter’s review, everyone looks like a model in there haha

For the record: I did date one of the website cover models here. Okay… I said it.
This is where the inspirations to go wild with my hair came from. Yes, another Walter P secret unfolded.
Aside from the reason why I visited Fiorio, I was amazed to watch the transformations of their clients. At the time, I had no sense of hair style. So watching these hair stylists in action was a learning experience and inspiration on what I could look like. I took my mental notes and kept it to myself. I was unsure about my confidence level and feared the negative comments from my girlfriend at the time. Being a boy toy totally sucked. Individually lost. Appreciating differences denied.
Fast forward to today. I would definitely give Fiorio an opportunity to style my hair and start an amazing trend for men in their 30’s. This will be one of my secret missions when I return to Toronto.
Favorite Motto: Why date a model, when you can become one!