Likely General

There is SO MUCH in this (relatively) small store! Every time I turned around, i found something else I hadn’t looked at yet. It’s astounding how much they’ve fit into this space.
Ceramics, candles, jewellery and watches, apparel, bags, wallets, paper products, cosmetics, pins, patches, temporary tattoos, blankets, products for your baby, home goods, local zines and other publications, art… it is truly a general store.
When I came by, they were also exhibiting some creations by a local artist in the back. Not sure if it’s a general thing for them to have a rotating display of local art, but if that’s the case, that’s wonderful.
The owner of the store is also so warm and friendly! Really a wonderful shopping experience.

A cute little shop with an awesome curation of magazines, jewellery, accessories, knick knacks, clothing, bags for life, home linens/​décor and stationery. These are definitely one of those places I’d go to find a gift for someone who likes unique gifts (or someone who has everything). I came in here looking for a card, and they ended up being a little bit too emo for my taste, though (I was hoping for something a bit more on the witty/​punny side). The proprietor was quite friendly, although left me to my own devices.

Likely General is one of my favourite stores in Toronto. Every time I walk in, I just want to set up a beautiful glamping-​styles tent, and just move in. Beautiful candles, jewelry, and homewares, as well as things like Kinfolk and Cereal magazine. I love love love all of their products, and the store itself just gives me a calm and peaceful feeling whenever I walk in the doors.
Sunday afternoons, their resident tarot card reader Aimée Dawn Robinson is available, and she is AWESOME. I went for a little 15 minute reading the other weekend when I was strolling down Roncy, and it was a great experience. It didn’t feel hokey or rushed; she knows her craft well, and is a pleasure to sit with.
On top of all of this, the owner is a super friendly lady, who is the perfect kind of salesperson — knowledgeable, passionate about her products, honest, warm and not pushy.
FIVE STARS.

The store is cute, and I especially liked the oversized bear pillow on the floor, it looked so real because it was done in Pointillism, and it looked like an actual bear was lying on the floor!
Lots of soap, housewares, jewellery. I wouldn’t buy anything here you can find elsewhere, like those Duralex glasses they’re selling for $ 10 but are only $ 4 at Williams-​Sonoma (I think they bought the glasses there and are re-​selling them).
Slightly pricey but I also liked the selection and variety of things.

A quaint new addition to the Roncesvalles neighbourhood, Likely General is a – you guessed it – general store that offers a wide array of jewellery, cosmetics, bags, housewares, clothing, etc. to feast the eyes on. Prices are a touch on the expensive side (e.g. a bar of Mast Brothers chocolate here is $ 11 here, compared to $ 10 at a similar general store), but worth it for the well-​curated selection of goodies. Notable mentions include a gorgeous canvas cocktail kit, a swoon-​worthy selection of candles, and some beautiful jars of honey that I had to tear myself away from before my wallet shed tears of sorrow.
They also offer workshops — I believe there’s a book binding workshop coming up in late August — so keep your eyes and ears peeled for those.