Pizzaville

When I was just a wee bairn growing up on the tough streets of East end Toronto fast food choices were limited. The Beach was a rough area so high class restaurants like McDonald’s and Pizza Pizza were hard to come by. I had to make do with places like Licks and the Happy Sailor (actual sub shop/​burrito joint and they were amazing, not kidding).
While out foraging for food one day, my mother and I stumbled across a Pizzaville. The pies were large, warm and gooey. The ingredients were fresh and colourful and best of all, they had Brio to satisfy my addiction for quinine.
Needless to say, for me Pizzaville is all about nostalgia. This brand has managed to worm it’s way into my psyche and cozy itself up alongside all the other brands that I love and trust. Those things that whether we like it or not, make us who we are and shape our consumer spending and through that, our lives.
All of that nostalgia was shattered last night when I caught food poisoning from a vegetarian pizza that was undercooked yet still managed to look like it had been under a heat lamp for an hour or two. The garlic was mushy, the tomatoes were surprisingly nice (but may have been what did me in depending on what consumer report you read) and everything else just tasted like dust.
This pizza came from the Richmond location because it’s the closest one to my house. It’s not a long drive but being in the club district it has always been a last resort kind of place. The tend to make quick and dirty pizzas to satisfy the drunk 905 weekend crowd. I should have just stuck with my local shoppe but no, i needed a 5 topping pizza for $ 13.99 with a side of cold sweats, gastrointestinal pain and four 7up.
It was a rainy day in my apartment last night but on the bright side, Pizzaville will not be darkening my door again anytime soon.