Joe Fresh

I am in love with the Superstore Brand of clothes for the reason that I can buy decent quality plain clothes at a reasonable price, take them home and turn them into punk rock DIY pieces of work that suit my Punk edge. I have re-​constructed many Joe blouses over the years into DIY punk office appropriate clothes. Let’s be honest, when I am at Superstore I don’t think to myself, «I need a new blouse, let’s go to Superstore.» What I really think is, «I need some cherries, flour and milk… let’s go to Superstore.» I am confident that I am painting my intended picture here. It’s good that an actual store front recently opened on Granville. Inside it looks as clean and somewhat upscale-​ish like an H&M. The prices are very reasonable just like buying the item at Superstore. I feel in love instantly with a neon orange blazer in the window. They had a lot of neon clothes. I am glad that neon is coming back IE: 1985. The staff were very friendly and cheerful and indulged in a 5 minute conversation with me about the awesomeness of neon colors.