The Americanization of Playas de Rosarito continues unabated. Ugh! There is a WalMart, Home Depot, Smart & Final, Applebee’s, 7 – 11, McDonald’s, Burger King, Subway, Dominos Pizza and now a drive-thru Dairy Queen. For those Americans who never want to leave the US, but think they should try to go to another country — this is your kind of place. Yes, Baja is open for business and with the huge reduction of drug violence and kidnappings over the last four years, US franchises are popping up everywhere. Costco in Tijuana and Ensenada, Sam’s Club in Tijuana and many more examples. Enjoy yourselves, gringos. Buy some pottery and a zarape.