Simple

Very expensive, nothing fancy about the place.
Service was good.
Went with my wife and daughters, the fish was fresh, the burger on the menu said «beef» but it’s actually pork. $ 20 (American)is really too much to charge.
Bottle of water was 75 pesos when «la zebra» and other Beach restaurants charging 40 pesos.
We ordered 3 bottles since there’s no Ac and no ocean breeze there.

This restaurant is incredible. Fresh caught fish and lobster speared by a pair of hippies every morning, beautiful ingredients, ceviche that will make you want to cry, and don’t get me started on the guava margaritas or the staggering array of Mezcal. Great place for brunch, lunch, or dinner. Richie has been holding it down in Tulum for many years, even in light of the recent rampant development, so be sure to patronize his restaurant and support local business.

Came here for dinner while vacationing in Tulum based on Unilocal reviews. Believe it!
Was after peak season in mid-​May so it was pretty quiet. As we walked up to the entrance we were greeted by Richie whom I assume is the owner. He’s very friendly and took the time to introduce himself and showed us the catch of the day which was Monkfish. It looked so good that I cast away my usual disdain for white fish.
We ordered the «cone» of seafood fritters for starters and ay dios! It was SO good. Lightly battered fresh pieces of shrimp, octopus and whitefish served with aioli, tartar sauce and a whole gang of limes.
We split the Monkfish and jumbo prawn entrees. The prawns were split and grilled to perfection, with just the right amount of char and seasoning. YUM. But holy crap, the Monkfish… it was life-​changing. Perfect fillet grilled to a char on the outside and super tender in the middle. Served on top of homemade mashed potatoes and nicely grilled fresh veggies. Oh. My. God. Went with a sauce that the waiter recommended, it was so so so delicious.
The service was outstanding, they’re so friendly and helpful. We didn’t have the stones to get drinks, but they had a very nice selection of craft cocktails and a decent wine list. At the end of the meal they treated us to some aperitifs.
As we walked back to our hotel, mi novia y yo couldn’t help but notice the majority of other vacationers wasting their lives eating wood-​fired pizzas at adjacent restaurants. It made us want to openly taunt them, as they were truly missing out. DON’T BE ONE OF THEM!
You should go here. If Simple was located near where I live I would get my paychecks in cash and give it all to Richie and his team so I could eat all my meals there. Seriously, you can get wood-​fired pizzas anywhere. Be cool and get fish at Simple! Now!

This place was great! It has a fun vibe and great decorations. Try the paper cone of seafood fritters. We also got the softshell crab and catch of the day, which were also good. Great service and non-​obnoxious live music. Not sure why the place was 75% empty when we went on a Monday night, but you certainly won’t have to wait!

We have been 3 days here and two times dinner in Simple. Great grilled fresh fish and vegetables. Very friendly!

We were most excited to eat dinner at Simple and dropped our bags at the hotel and headed immediately out for dinner around 9pm, which is late for Tulum, unfortunately, most of the entrees were no long available, our fault since everything is so fresh and caught daily. I do not have any complaints about the food, it was good. My reason for the lower rating was the service– the restaurant was pretty empty but we barely could get a hold of our server, even to order additional drinks. We didn’t get our food until 11pm and were starving by 10pm, asked for more chips and were told they were out of them (only to see another table be brought chips 15 minutes later). Perhaps it was an off night but with so many restaurants in the area they need to make sure their service is at the level of their food.

Bad service. Food just ok. Would not bother going back.
Famiglia Restaurant, which is near by is much better.

Fresh fish, excellent sides, prepared over a wood fired grill. Great service and ambience. Highly recommended!

I’m happy to say that this was our last meal in Tulum and it was well worth it! We didn’t really know what we wanted on our last night, so we decided to take a drive on the main street. We stayed at Piedra Escondida, so this was a ways down from us. It definitely caught my attention because of how beautifully lit and lively it was. On a side note, Tulum gets very dark at night and has minimal street lights for eco reasons. I enjoy the darkness because all the restaurants become lit at night and brings out a lot of character.
I was very happy with this place because they were able to make a passionfruit mojito for my sister and me. It was the best thing ever and I wish they would make it in the states, but not a lot of bars have passionfruit. I love this place even more for making it upon request. They had a few other drinks with passionfruit, so that’s why we decided to just ask.
Anyway, the food… delicious! We got the butterfish, soft shell crab toast, and some veggies on the side. It was definitely a very light dinner, but a happy last meal. They had lots of fresh catches of the day. Right before we left, we ran into the owner and he was the nicest person. We told him how much we enjoyed his restaurant and will be back for it!
They had live music and a woman dancing as entertainment. The table next to us was very intrigued by her. It was a bit too much the way they kept howling at her. Especially when you’re trying to enjoy a nice meal!
Also, if you have a car, it’s pretty difficult to find a good parking spot, so I recommend hopping in a taxi. The taxi prices vary, but always ask how much before getting into one.

Get the Octopus. It comes with chive mashed potatoes and is the best meal I’ve had in Mexico. Fantastic atmosphere, friendly wait staff and a kind owner. This place is a must.

Hands down, my favorite meal in Tulum. The food is amazing, the ambiance is chill, and the owners are engaging and kind. Come for the fresh seafood, stay for the good conversation… and mezcal.

Best restaurant in Tulum and one of the best seafood I ever had. The fish is super fresh, the have a catch of the day and every dish has its own signature.
We only had the simplemente tuna delicioso (seared tuna sashimi with an incredible green pea puré and zucchini fries) that it was to die for and the best risotto in my life: black rice with octopus and calamari in its own ink with plantains. If it wasn’t because the plates were big and we were very full we could order everything in the menu. They have a vast variety of dishes and different fish and seafood.
The house offered a complementary sopes that were also a good starter to kill the hunger.
I would definitely recommend this place to anyone! Specially if you are in that area were everything is overpriced because of the beauty of Tulum. You can definitely get top notch food, gourmet style and absolutely delicious for what it’s worth.

Simple was simply delicious! Bad jokes aside, this place was located in a very touristy area filled with restaurants and boutique hotels, and the food and service were great! My friend and I split the Simple Fish Ceviche (peanuts, chia seeds, serrano peppers, red onions, etc.) and that was so fresh and flavorful! He got the tuna dish which was also great, but my black rice with octopus, calamari, and plantains was seriously A+. The black rice must have been made with squid ink or something but the total combination was a seriously savory seafood dish that was extremely filling and not like anything I’ve ever had before. I highly recommend getting this dish, but, be warned, it is EXTREMELY filling! After the ceviche and a passionfruit mojito (also delicious), I only had room for half of my entrée.
Another upside is that many of the staff can speak English. The only downside we had was a weird moment with the check. The receipt said «tip» in Spanish but then had a bolded «No tip included» at the bottom. We also tried paying with card because we didn’t have any cash, and the first time around our waiter said the internet was down and he couldn’t run the card through. We asked him to try again and it went through that second time. Also, this is a much pricier restaurant than other places in Tulum/​Mexico with dishes mostly in the $ 20 range. Aside from that, I really recommend going to this place for the delicious food!

It was a Saturday and they had a chef preparing paella and other seafood rice dishes which did look and smell amazing. Instead we ordered the fresh fish grilled which was nice, and their guacamole which was one of the best tasting I’ve ever had, it is highly recommended. Next time we will definitely go for the paella. There was a strange smell wafting around our table… not sure if was from the restrooms or the jungle nearby, also you need to wear mosquito repellant.

This place is a laid back restaurant with upscale food. As you walk in to this open air restaurant you get a good look at the fresh fish you will soon get to choose from. We were pleasantly greeted and were told to choose any table we wanted (it was an early dinner on a week night and not crowded). I ordered the tuna sashimi appetizer and the Pablo Escobar (butterfish). My wife had the seared ahi tuna dish. My butterfish was succulent. I love butterfish! The tuna tostada had a great mixture of fresh raw tuna, micro greens, and spicy aioli on a freshly made tostada. Great appetizer! My wife said her tuna dish had very bright flavors and she really enjoyed the asparagus fries that accompanied it. Service was very helpful and laid back. I would highly recommend this place to anyone who wants a upscale meal, with a laid back attitude, and a reasonable price.

Excellent! The ambiance is cool. The food is fresh & tasty. They have the fresh catch of the day on display & you at choose your dinner from there. Everyone in my group enjoyed their fish dishes and thought it was the best dish they had on our trip. There are not many vegetarian/​vegan items. They modified the slider dish of 1 Portabella, 1 tuna & 1 beef to come as 3 Portabella for me. Other vegetarian items included the guacamole & sides. My only complaint would be that they did not have a vegetarian main dish. Prices are very reasonable compared to others boca paila rd with similar ambiance & quality. If you are looking for fresh fish that tastes great I think this would be a great place to check out.

Excellent seafood spot. Had the whole yellowtail grilled with the garlic and also the spicy sauce. The fish was deboned before it hit our table. Corn and black beans. So so good!