People go there searching for Melissas, others hoping to find limited editions of Puma or Nike, some wishing to discover new products of young designers, some knowing that they could find the latest news from Fabrica Features, some other because, when walking through, cannot stand to come inside. Whatever the reason, it is worth the visit. King Kong is one of those alternative spaces, located inside the galleries and design shops district in town, where we can find the coolest clothes and footwear, bags and accessories, more or less unique and unusual, in an athmosphere contaminated by fashion and design with urban style.