Abercrombie & Fitch

Abercrombie opened with a big bang in Singapore with the hot guys and all, but the appearance of their service staff have gone downhill.
Their clothes are pretty decent and american looking but way overpriced. You should just head to any factory outlets in any other country than buy from their singapore outlet.
The store looks more like a club — seriously, if they ever close down, it would make a great location for a club without much renovation, and their perfume smell would still be lingering there for a coupe of years.

It opened with great fan-​fare and hype in Singapore, with topless men with to-​die-​for abs parading around outside, taking pictures with giggly teenage girls… and some aunties. The brand is well-​portrayed and associate themselves with the image of the typical hot american chick/​jock. While I don’t exactly blame people for wanting a piece of clothing from Abercrombie and Fitch, as they do a pretty great version of preppy, I find it greatly over-​rated in Singapore. If you’ve been to the US, you would realize that we’re paying pretty ridiculous prices for a simple T-​shirt that fronts the A&F name.
Shopping in A&F is pretty uncomfortable, having to squint in the dark the whole way through. With its dim lightings, I could hardly tell if the shirt I was holding up was blue or black and it was pretty damn annoying after awhile.

If A&F is sold all over factory outlets in the states, that should tell you something about the brand. It is cheap and unwanted in the states but it seems to be all the hype over here in Singapore.
Staying true to its store layout and aesthetics, A&F is basically a dimly lit frat house selling fraternity clothing. If you’re going to a halloween party as a jock or cheerleader, this might be a great place for you to get your inspiration and your gear!

The opening of A&F’s Singapore store certainly caused a controversy although things have now returned to normal, and the only difference is that hot men flank the entrance of their store now when you walk past.
Everyone knows A&F’s marketing gimmick is having hot men parade around shirtless to entice shoppers into their poorly-​lit disco-​stores, and to confuse them into thinking they need to buy these clothes. It’s actually a pretty good tactic. I used to love A&F’s preppy style and their polo-T’s. I wore a lot of those when I was still a young teenager, but right now I find them really overpriced for what I’m getting. To be honest, I’d much rather shop at H&M.
The models also make you (or me) feel inadequate so it makes for an uncomfortable shopping experience — like would I ever look half as good as them in those jeans? I don’t think so. Awkward.
Also I can’t help thinking — these clothes aren’t worth the price I’m paying and actually, the money is just going to pay gorgeous people to stand around and do nothing but look good. What kind of a store does this? The whole concept is pretty weird and bizarre so I stay away from this store now.