This is basically a Sanrio store without the name. Pretty small size, but with a good variety of items including characters more than just Hello Kitty — the pricing was also reasonable compared to what I’ve seen of the Singapore(overpriced) Sanrio gift gate stores. They had some hard to find imports from Japan like the Little Twin Stars/Carebears collaboration and LOTS of CNY things. Also 2 stars for being one of the few places to be open on CNY and next day. There is a store(Character + Design) with more Hello Kitty next door, but they were closed for holiday.