Mo&Co.

I walk past Mo&Co. in Queensway Plaza every single day, at least twice: on my way to the office and on my way back, so I’m aware of what’s on sale, when they’ve received new orders and when the new season is on too. I also know when a piece of clothing has sold out because I stop by every week and more often than not, add things to my wish list. I love the Frenchy chic style, with the bright but plain colors.
But little I knew about the business itself and assumed they were actually French. In fact, it’s a Guangzhou based company that launched 10 years ago, although it only arrived to Hong Kong last year. Mo&Co. is not only a pioneer in fashion in China, but apparently, they are also innovative in the way they approach their employees and customers. The design of their clothes is not intentionally French-​like since, according to the founder, it started with her own need to create distinctive clothes for herself. And she got it right, because the brand definitely has personality: it’s not the cute little girl style but it’s more straight line designed, more about simple cuts touched with some color or pattern or message that makes it unique. I love their leather pieces, whether it’s a jacket or a long skirt, and some of their dresses are definitely on that wish list.
And it’s affordable; right now they’ve got a hanger with sales only. What I also like about them too is that, at this outlet, though small it’s never busy (and I walk past at peak times…) and that makes the whole shopping experience even better at Mo&Co.