Charmed

A must go! Locally owned and operated accessory store in the heart of downtown. The owner and girls working in the store are top notch. Always great energy when we go in. The owner keeps prices extremely reasonable, you get boutique style without your wallet feeling it. They also carry a lot of handmade and local jewelry.
They also have another store called «southern charmed» this is more on the clothing end but once again, great pieces for great prices.
–locally owned
–buys local
–keeps prices down
–great selection
–awesome customer service

Very cute and stylish boutique with a great location. Right across from Malaprops, Charmed stole my heart from the second I walked in. Although it was their large jewelry and accessory collection that first captured my attention, it was their local and handmade jewelry pieces that really reeled me in. Additionally, Charmed has a small selection of trendy apparel. I loved the layout of the store, as the natural lightly accents the jewelry displays very nicely.
In addition to having a great supply of products, the staff at Charmed is SO FRIENDLY. While I was there, the owner and few of the other employees talked with me and helped me pick out jewelry based on my style. Also, this place is dog friendly and they allowed me to bring my medium sized furry friend in with me to shop (a huge plus in my book!).
I had a great experience at Charmed and I will be going back to buy more things for myself and maybe even some gifts for my friends and family. Great shop with a great staff! It can’t get any better than this!

Charmed has a fantastic collection of clothing, jewlery and other accessories. There is such a variety, at a great value.
— Excellent customer service
— Great product variety
— Reasonable prices
— Check-​in offer!
— Convenient location
This shop is perfect for that moment when you just HAVE TO match your outfit to your jewlery. This store was perfect for my wife. Sometimes it’s hard to fight your inner diva.
We left with a few things but my wife was wanting to buy so much more.
Highly recommended!

Excellent selection and great prices! I recently purchased something I needed to exchange and the customer service was better than I have ever received bar none — they gladly exchanged the item and shipped another one right out, even reimbursing me for the shipping. Very courteous, and excellent communication. Thank you so much! I highly recommend visiting Charmed next time your in Asheville…

A must see! Very affordable. Something for everyone! Amazing selection. It’s difficult not to walk out with one of everything!!!