Demure Boutique

This cute boutique is one of my fav, go-​to spots for cute, one of a kind pieces. The owner is a doll and so are all of her sales persons. The prices are very affordable and the store is organized just to fit my shopping style (not too little and not too much). Was just in and found a cute cropped top and fashonista wide leg pants. Total…$ 54!

I love this place. When I first moved to Atlanta, literally 70% of my wardrobe came from this store. Prices are reasonable and staff is very helpful. They always tell me honestly how the clothes look on me and offer suggestions of things that might be great to try on! They have everything you need to stock your closet for every season! And the clearance rack is always stocked full of great finds!

excellent customer service. not only do they introduce themselves, leave you alone while you look around, then drop everything to answer your questions n help you, but they also are very excited about items they carry. theres no pressure n they love what they sell.
the prices are reasonable or even cheaper than gap or jcrew. (its so nice to support a local shop without it hurting the wallet as much.) the clearance rack had many good deals. i like that they also stocked clothing staples (thin tanks, bandeaus for maxi dresses, etc.)
tip: the saleslady said the inventory turnover faster than expected (weekly), so keep that in mind if your waffling about a dress or two.
another tip: the owner loves hello kitty bags!!! just like mee!!!

A friendly reminder: boutique shopping doesn’t have to be expensive. You can shop at your neighborhood locally owned spot for the same price (or even less) than shopping at Gap. And you’ll walk out looking a hell of a lot better.
Demure’s prices are totally reasonable: statement tops around $ 40-​$ 50, jackets for under $ 100, jewelry in the teens. I didn’t see anything over $ 100 (admittedly I wasn’t looking at denim) and, more importantly, everything was unique and fashion-​forward. On my last visit they had just recently gotten in a shipment and I found more than a few things to lust over. They’ve got the perfect mix of things you could swing at work (if you’re in a creative field) and then actually *want* to wear on the weekends. Nothing overly trendy or obnoxious, just good fun additions to your wardrobe.
They only carry stuff for the wimmens, but it’s definitely worth a stop. Not sure if their location on Howell Mill has the same inventory or not, but I was really impressed by the über friendly customer service and the great selection here. It’s definitely become part of my regular rotation.