Bernina of America

As a Dealer of Bernina machines, I have found this company extremely professional and for lack of any other word, precise. The quality of the machines surpass other competitors. Our Colorado store has found a niche of loyal customers who will not work with any other company. The ease of their service manuals and ordering system is a tech’s dream come true. I had just assumed by using other company systems the sequence of pulling up a part was just going to be tedious and time consuming. Bernina has made my life easier and I judge others by their baseline. Great company who’s motto embraces their success on the family and precision of product.

Unbelievably bad! I cannot get a human being to talk to. There is no phone number on their website and when I finally found a number, I held on the line for five minutes before a recording asked me to leave a message. An email returned me a totally unhelpful response.
A product that people spend a lot of money on and keep for years and years should have better customer service. It’s deplorable that these folks don’t seem to want to help customers that have used their products faithfully for a long time. Shame on them.

My experience with Bernina dealers has been pretty good; it’s the folks at HQ who leave something to be desired.
I’m using Bernina Designer Plus V6 software and saving my designs for my Brother embroidery machine. Shouldn’t be a problem, but sometimes it is. I’ve been asking questions about it for almost a month now; their responses range from not helpful to nonexistent. The last thing they told me was to send the questions to their education folks; since then, there’s been no response.
Thanks, Bernina. Thanks one whole hell of a lot.
It took four months of Bernina blowing off my question several times. I finally found an email address for the outfit that actually wrote the software; after a couple months of going back and forth, they finally admitted that they don’t handle the Brother format correctly.
Bottom line: I have to have another software suite to check what I do in the Bernina software. Phooey.