Fred’s General Mercantile

This place is the crappiest place in the world, first they served the people in front of us, then when it was our turn they said that they where taking a 30 minute break. ALL WE WANTED WAS BREAKFAST!!!

*Keeping this one short and sweet*
The archetypal general store of Beech Mountain where all your needs will be met. Produce, spirits, blankets, houseware, DVD’s, etc. You name it, Fred’s has it.
The first floor houses a satisfying deli, which I highly recommend. Visit the third floor for more exclusive, home-​ridden items.
Other than that, no qualms here. Fred’s is a Beech Mountain must-​stop!

My favorite store in Beech Mountain. Fred’s has pretty much anything you need to get by here on the mountain. Deli open until 3:00PM, pet items, food, alcohol, clothing, shoes, souvenirs, wizard of oz collection. I love the atmosphere old timey general store creeky floors beautiful garden and gazebo outside for picnic. Friendly staff. Beech Mountain Staple.

It’s hard to go to Beech Mountain and not stop at Fred’s! They have just about everything.

I always stop in when in the area. It is great fun to browse here, and I am not even a shopper by nature. They have all sorts of unique items in this store. I have been a customer for many years.

Whenever I’m in town I always stop in. This is a throwback to the stores of our grandparents. the more you look the more unique things you’ll find.
Huge wine selection as well as some food staples that will save you a trip to town.

Fun place to see. We always visit and walk around the store. Fred’s is very pricey though!

Something for everybody — just explore; and be sure to go through all of the rooms upstairs! I got snacks, toys for the kids, a gift for my bro-​in-​law, souvenirs, a few things for the cabin and a Christmas tree ornament. The staff is really helpful and accommodating, which makes the place just about perfect…

This was a great little general store/​deli/​ski and snowboard rental shop.
We visited Beech Mountain recently during our Spring Break to do some snowboarding. 5 ½ hour drive from Nashville, we thought why not?
This is definitely a little mountain town. Fred’s was the only store around, but it had everything we need. We even met someone who had a chalet in the town who told us, If Fred’s doesn’t have it, you don’t need it. He was right!
We had lunch everyday at Fred’s deli which is located downstairs. Salads, sandwiches, and soups. The reuben and bbq sandwich were delicious! They even had an ice cream case, but we were cold enough with all the snow around.
We will definitely be planning a trip back to Beech Mountain.

Great chili and good prices on snow gear!

Stopped in our first night here for basic supplies to get us through the night (milk, etc).
Not a huge food store, but a lot of variety of brands, etc. We didnt think prices were too bad at all, actually We found them quite reasonable.
We made a large shopping trip at lowes foods in town a few days later and some of the times were cheaper at Fred’s! Go figure!
We rented a movie last night for our daughter ($ 3.50 per night), which some may consider a high price rage compared to Netflix, but really not so bad at all!
We have to keep the local guy open, especially the ones that do it right, like Fred’s.
Other Beech Mountain businesses should take note– provide a good product/​service and we tourists don’t mind paying a bit more, but dont take advantage of us or we won’t be back.

If you are traveling through the Beech Mountain area and need some quick groceries or clothing items (jackets, shoes, gloves) Fred’s seems to have pretty much anything you’d need. The only downside is that with it being the most convenient spot on the mountain it is also the most expensive. Probably better off shopping elsewhere but along with their great selection, convenient location and friendly staff it isn’t too bad of a place to stop in and grab a quick item or two.

We have spent vacation in the Banner Elk/​Beech Mt. area for many years and Fred’s Mercantile is always a «must go» place. The store has about anything you could ask for including a nice gift section on the upper floor. It is a great place to eat breakfast or lunch especially on the back patio area. During the summer, Fred has blue-​grass groups come in to put on concerts in the gazebo next to the store.

I love Fred’s. Fred’s brings me back to when I was a kid and every town had a small general store with a little bit of everything. Certainly you dont have many options but at least they give you one option. They have everything from clothes, outdoor gear, sporting goods, hardware, videos, food and medicine’s. Check them out.

Had breakfast here quite good. Cute lil store, has a lil of everything. Worth a visit.

While everyone else in the area is going to the original Mast General Store, do them one better and head up to Fred’s. The only real difficulty is finding the place if you depend on your GPS for everything.
You see, the address is at 501 Beech Mountain Parkway. If you put that into most mapping software, you will end up down near the bottom of the mountain, and the store is decidedly not at the bottom. It is at the top. The very top. So just keep on going when it tells you that you are a few hundred feet away. You will get there eventually.
Once you find the place, take a good look around. They have a decent selection. I will warn you that it is not Mast. While you get a decent selection of goods, and you do not have to drive all the way to Valle Crucis to do so, it is more like a modern day convenience store than an old-​timey general store. But it is still worth a look.

I grew up going to Freds and would highly recommend it to anyone, we love the merchandise but our favorite is the deli downstairs. You couldn’t ask for better food, atmosphere or great people!

Fred’s General Mercantile is a very cute store at the top of Beech Mountain.
If you forgot groceries, wine, or basic supplies chances are Fred’s will have them albeit at an extremely inflated price. But hey, without any competition in the area they can basically charge whatever they would like.

«If we ain’t got it, you don’t need it.»
That is Fred’s motto.
He is pretty much right.
Here is the situation:
It takes at least a ½ hour to get from the top of the mountain to the bottom. So if you need something last minute, or you forgot something and dinner is already on the stove… you’re SOL. But then there is FRED’s! It is your Farm Stores, ACE Hardware, Tourist Trap, Dollar Store, Blockbuster & anything else all rolled into one.
They even have glass bottled coke.

Birdhouses. T-​shirts. Canned goods. Christmas decorations. Fishing equipment. Stuffed animals. Postcards. Cold drinks. Ski rentals. A deli.
Yes, all these things can be found at Fred’s!
Beech Mountain residents will tell you that this quirky store is a must-​see. Check out the staircases, which are decorated with all kinds of posters, crafts and signs that will make you chuckle. Also be sure to visit the holiday room, where snowperson dishware smiles at you even in the summer months. Keep your eyes out for posted notices like «Don’t wake the bear, he’s grouchy.»
For an added bonus, there is a lawn and a gazebo next door where local bands will play to large audiences in the summer. The pace of life seems pretty relaxed and you’ll see a lot of older couples having a dandy time.