Alpha Design Furniture

Amazing Product, great costumer service. Couch delivered by Hans in under two weeks. If something should ever happen to this puppy, I know exactly where I’d get my new one. No complaints. Would recommend to anyone.

Possibly the best experience I’ve had buying furniture. I decided to forgo a lifetime of buying thrift store couches and get a brand-​new one. As Alpha is very near my house, I dropped in. Esther showed me around the floor and encouraged me to try out the different models. There was absolutely no pressure to buy anything, and lots of helpful attention when I asked for it. I finally picked out a couch and then had fun thinking about my fabric. Done deal… I purchased the couch with custom upholstery and special taller legs. Two weeks later, as promised, the couch arrived with the owner, Hans, and his helper. They moved the couch into my house and took away my old one to the local thrift store.
If you are couch hunting, save yourself a lot of time and head for Alpha. You will not do better, for quality of product and service. Hans’s place is the very best.

Best possible experience. Best customer service. Best prices. Best product. Infinite options for customizing. I spent 6 months off and on looking for a couch. I went to Decorium & priced out a couch with a few modifications. They wanted TWICE as much as Alpha for a couch of similar quality. Because I was under the impression Love Sac was the most customizable couch out there I was an inch from buying a $ 5000 couch from them despite their crappy customer service and single armrest option. I thought the ability to do full couch cover/​upholstery replacement was genius until I discovered it cost min $ 3000 unless you get the crappiest, tackiest fabrics they have. Might as well buy another friggin couch for that price.
I’m a perfectionist. I specked out every last detail possible, floor to seat length, seat to armrest, seat depth, fabric, cushion thickness, seat thickness plus some other shit I can’t remember. Hans and the young lady that works there were patient with every bit of it. Hans even offered creative solutions on how to achieve certain details I wanted for less money. I don’t recall them ever saying, «we can’t do that» or «we can’t get it in that color» or all the other «nos» I got everywhere else. These 2 were amazingly helpful, polite and professional.
There is no reason whatsoever for me to take my business to a big furniture chain over this fine small business. I’m never going anywhere else.

Man I was expecting to have to shop several places to find a couch, being a big guy and having several others like me in the house, we needed something stronger than your average IKEA garbage. It turned out that our first stop here was also the last we had to make. The staff at Alpha Design was incredibly friendly and helpful. They explained that their furniture was made of solid hardwood and the joints are made using solid metal joinery instead of staples or nails like the cheaper stuff.
The showroom has examples of the various styles they produce, including a daybed and your regular comfy chair along with many couches to try. We ended up getting a custom sectional with the addition of a pair of legs in between the centre of each span to add even more stability, and got to select a fabric from many different swatches. I would definitely recommend this place if you’re looking for a great couch that’s sturdier and higher quality than the big box furniture shop can provide.

This place is great. I am obsessed with my new sofa. The show room features brightly colored modern designs, which isn’t my style. But the nice lady who works there advised me to look online and I found the perfect sofa. Hans helped me to pick the right color and fabric for my taste. The look and quality are really good for the price and it was ready in just 2 weeks, delivery included.

My wife and I went there to buy a sectional couch and a chase. We got the best customer service from Hans. Not only he advised us very well but also he did not pressure us at all. Great products. We also like the fact that we can create our custom pieces. Don’t waste your time anymore, go and see Hans.

Like another reviewer said, shopping for a couch can be a nightmare. So many options. Wide range of prices. And how are you supposed to remember how your butt felt when you sat on every couch from IKEA to Ashley Furniture?
Luckily, I stumbled into Alpha Design (drawn in by the huge, quirky armchair they have sitting outside) and met Hans. He wasn’t pushy and let me try the couches in peace, telling me he’d be available if I had questions. When I did have questions, he was incredibly helpful. He even pointed me to a lower-​cost couch that was a similar design and feel to a pricier one I had tried. (He found out I was a grad student/​teacher combo on a budget.)
He gave me his card as I left to continue my couch hunt, but just a week later, I was back and ready to make my purchase. There were lots of decisions to make at Alpha Design — I had to thumb through fabric swatches full of textures and colors and choose a wood for the base. It was a fun process and I ended up with a beautiful, comfortable couch for a reasonable price (delivery to SF at a small additional charge). Three years later, I’m still in love with this furniture decision.
Thank you, Hans!

Shopping for sofas is sooooo stressful and it seems you never find exactly what you want (color, style, price point) so I was honestly dreading it. I had done some on-​line investigating of what options there were for sectionals and in general what types of furniture stores were available in our area as well as some general price points. Let’s say the choices for were slim. I then looked at the Unilocal reviews for Alpha Design and as it was close to home my husband and I decided to go there first.
We were greeted by Hans and we immediately liked him. We told him what we were looking for and he walked us through how he could help us. There was no pressure to buy or make a decision. We were there a good hour to hour and a half sitting on all of the styles of sofas, looking at fabrics and determining firmness of cushions size our room could accommodate, etc.
We decided on a sectional sofa in a beautiful red tone, it was delivered in two weeks to our home where the men delivering it un-​packed and set it up and it fits our room perfectly!!!
The price based on what I have seen for sofas was completely reasonable given that it was custom made for us and it is exactly what I had pictured for our space!
I hope Alpha Design is around for a long time as I would never buy a sofa anywhere else!

Basically, shopping for a couch can be a nightmare. You either get bed bugs from a frankly boring colored thrift store couch (true story), a numb butt from an IKEA couch, largely ignored by the associates at Pottery Barn because apparently you don’t look like you are old enough to buy a couch from them (that won’t come for three months anyway…), or faced to choose between uncomfortable color or comfy boredom in beige.
Basically I didn’t have a couch for several months after numerous roadblocks to furniture success, and then I got the teal colored apartment sofa of my dreams from Alpha Design. I chose everything about it, all fabrics were the same price, they didn’t pressure me at all, and then delivered it into my tiny little studio themselves at no charge. Awesome.
I feel like their ridiculous furniture in the window doesn’t do them justice. My couch looks modern and fun without being tacky and is comfy after owning it for about a year. It is not a solid piece of furniture (the outside back and sides aren’t filled, the fabric is just taut), but that doesn’t bother me. Basically, I am really happy about my experience and how friendly the process was.

The ratings here are five stars from every person and it’s no joke! I had nothing but the best customer service experience with Hans and I’ll definitely be sending people to get their sofas at Alpha Design.

This store is located on a great block with plenty of parking. We stopped in one day to browse, then compared the sofa we liked to those available online and at other stores. Ultimately, it was clear that the merch here is of superior quality at a great price. The sofa that caught our eye on the first visit was available at a discount since it was the floor model, making it even cheaper.
The customer service is outstanding!!! No pressure, laid back, the products speak for themselves!
The owner and his assistant hand delivered the couch the following day, carried it up to our second floor apartment, and even took our old couch away. I cannot begin to put into words how great the service is here. Highly recommended! Thank you!

My budget was tight, and I looked all over trying to find a good looking, affordable sofa. I was so thrilled when I finally found Hans’s shop last spring.
Hans was very helpful helping me decide on a fabric, and very patient while I took several different trips to decide which fabric I liked best. As other posters have mentioned, there was a very quick turnaround on the custom sofa.
Delivery was great– and I’m really happy with my sofa.

I wanted to stop and say how very happy I am with my sofa purchase from Alpha Design. I’ve been looking for a sofa for months, and was always stumped with either they cost too much, or the delivery time was months ahead, or it wasn’t exactly what I was looking for.
I stopped by on the recommendation of my mom, and met with Hans. He and I were able to identify what I was looking for pretty quickly and I needed to stop back by to look at fabrics and colors.
The transaction was easy, and smooth. What impressed me the most was that I was able to pick out a custom sofa, in terms of size, color, fabric, style, and have it delivered in 2 weeks! Yes, a custom sofa in 2 weeks!!! AND the frame is covered by a limited lifetime warranty.
I cannot say more positive things about my sofa, I love it!
Thank you, Hans!

The couch frames come with a lifetime warranty, and the cushions and fabric have a two year warranty if I’m not mistaken. The quality is good and the price is right. Hans and his staff are friendly and knowledgable, and will go above and beyond to take care of their customers. Look no further for your next couch!

Hans is the best! He knows his stuff and his prices are competitive plus he even tried to give us some free couch connectors but we gave him money for them anyway! We did buy a lovely small apt. sofa bed from Hans that day, rather spur of the moment, and now it’s my favorite piece in the whole house! Buy from Hans, no regrets!

My husband and I recently bought a couch from Hans at Alpha Design Furniture store and are thrilled with both the buying experience and our new couch. Not only is the price totally competitive with Macy’s, but we also got it in 2 weeks — frankly, I was shocked by how fast we got our custom couch.
Hans is really knowledgeable about couches (fabrics, cushions, different configurations) and worked with us to find a couch that worked for our space. He also ran some different cost comparisons to help us find the least cost options. We ended up with a red sectional 116″ Cindy with a customized chaise length — $ 1450 for the couch and $ 100 for the customization. Not only that, but he offered to deliver the couch himself and save us the delivery fee since we lived several blocks away.
Hans is a funny german guy with a love for classic rock. We really enjoyed supporting our local furniture store and hope you will too. (He even has parking available off University Ave.) We wish him the best with this new endeavor!

My girlfriend and I were driving along and came to a screeching halt to run in and see the awesome furniture in the store. Hans is a great guy, very friendly and helpful.
If you like Tim Burton, you’ll love some of the creations here.