Sweet Dreams Candy Store

I’ve been shopping here since i was a baby
will not be shopping here any more since they do not want my business.

They got some childrens’ merchandise, but this is really a house of luxurious chocolates (and mildly risqué items) for adults. Located in the Elmwood District of Berkeley, these chocolates are really worth going out of the way for. Champagne and Grand Marnier Chocolates? Such debauchery! I’m also salivating all over myself when it comes to the Coffee Cream Decadence. #foodslut

Nice selection of cute «stuff», but a little touristy for my taste. The chocolates weren’t all that. Lacked complexity and too sweet in my book. But a good store for just rummaging around and maybe finding something to like.

Interesting collection of gifts for quirky people. The staff was friendly and helpful too.

Sweet? Went in looking for extra pectin jelly beans. Oh, joy, they have them… Downstairs. Evidently, I wasn’t buying enough to warrant the trouble. Left me with a sour taste, disappointed in a store I used to love. Too bad.

Great little selection of fun things to look at, but if you’re black or brown plan on the owner following you around. That happened to me numerous times when I lived in the Elmwood (over 30 years). When I mentioned it to the owner (many years ago), he denied it, of course. When Mr. Bell opens the dialogue regarding the Elmwood Café’s issues, I hope folks will address other College Avenue merchants who’ve showed their racist selves. I stopped shopping at Sweet Dreams even though it was around the corner, convenient, and had stuff I’d buy. So much for liberal Berkeley.

‘Tis the season for candies, and what better place to go to than Sweet Dreams?
Sweet Dreams is a candy store and gift store combined, with really strong focus on candies. I’ve stopped here off and on for probably two decades? The candy area of the store reminds me a little bit of Willie Wonka’s candy store scene with jars of goodies to choose from.
The reason for my visit today was because we have a new next door neighbor that just moved in with three little kids. I wanted to put together a special Halloween bags for them. I selected three Jack-​o-​Lantern foil wrapped chocolate lollipops, gummy body parts, Halloween salt taffy, more lollipops and Hi-​chews. The owner who is very knowledgeable about candies helped me select them, and each kind of loose candies were packed separately in cellophane bag with Halloween color ribbons, then put in a colorful paper bags.
Staffs were friendly. Service could be a little faster, and there was a bit of a sticker shock when they went out of my budget by $ 10 at the end. But the packaging was nice and beautifully done, so I am happy.
If you have a young child, it’s THE store to visit during the holiday season with them. Happy Holidays!!!

Awful customer service. I was there twice and both time I had realy bad experience. First time there was a woman age 40 – 50, she was really rude and unfriendly. Today it was an old mean guy, looked like the owner of the place. My advice for you guys, try to be more polite to your customers! Your goods are great, but the customer service sucks!

Sweet Dreams has a special place in my heart. I remember coming her ever since I was a kid, and still love stopping by there now.
I love all the random, adorable things they sell here, and I often stop by here to buy gifts. It seems also things here have generally good quality, for example I bought a wallet here five years ago, which is still is not horribly worn out. The candy is also amazing, especially the chocolates in the counter. Lovely, lovely, lovely.

Maybe I’m being biased because I only tried one thing, but if you like both sweet and salty, try the dark (or milk) chocolate salted caramels… Absolutely amazing. Friendly staff, too :)

I love popping into this quirky little store before or after a delicious lunch.
This store offers a little bit of everything from decadent candies, colorful socks, whimsical books and even beautiful handmade earrings and necklaces. There is sure to be a perfect gift awaiting within the walls of this store for someone in your life.
Last time I was here I was tempted to buy a day of the dead inspired Giants tee but ended up not since I don’t even watch baseball regularly. Maybe next season? ;)

Looking for a gift for someone you don’t know very well or know too well? This place has the gift! Funky, sweet, wild, novel, old school, new school, you’ll love it!

This place was pretty nifty. The front section of the store contains all kinds of funny tchachkes and novelty candies, and every shelf is so jammed with stuff that it took a while to notice that the store has a boutique in the rear. It’s a strange combination of stores in that regard, but ok. On my way up the steps to the boutique I spotted a blouse that was perfect for The Wife for Hanukkah, and I could have easily picked up several more items and jewelry as well, on the moderately funky side.

Wow I just realized I never wrote a review of this SD.
So as part of my never ending birthday my huzby took my friend and I here.
Although I love the retro candy, candy counter with loads of my chocolatey favorites I usually make a beeline for the socks.
As a sockoholic I love the selection of socks — cats, dogs, flowers, sea life,
sushi. horses, flowers, astrological signs, etc.
They also have cute clothes for women and dozens of cute earrings.
They also have greeting cards, funky but imaginative gifts and dozens of miscellaneous gifts shopoholics like me find hard to resist.

Chocolate Rocks!
Ummm, yes, chocolate is great. But what I’m actually trying to convey is that Sweet Dreams Candy carries candy-​covered chocolate in the shape of rocks. And gummy worms. And lots of other amazing candies. Soooooo, this is the perfect place to stock up on the necessary garden-​themed sweets for a …
Dirt Cake!
Yes, I made a dirt cake for my brother-​in-​law. The Sweet Dreams staff was so helpful with providing gluten-​free options, checking the ingredients of the rocks and worms, and were genuinely curious about the resulting cake. So after I made it, I brought it in to show off and they offered the appropriate Oooos and Ahhhs.
I love this local store!

I usually walk through the candy section of this store with blinders and head straight to the back where they have an eclectic mix of clothing, hats, scarves and fun jewelry. I’ve been here several times but never bought anything until today. It was completely freezing today and their heavy sweaters were beckoning me. They carry a brand called Sisters that has nice designs and soft fabrics. I wound up scoring a nice marled cardigan/​sweater jacket on sale.
The girl at the counter was super nice and I could have walked out spending much more on several pairs of earrings, but had to reign it in a bit… Ah, maybe next time.
Sweet Dreams is lots of fun and you’re sure to find unique gifts, whether for yourself or someone else :)

glitter roller balls.
Y2K throwback!

Gift shop, candy store, and clothes shop rolled into one. They have cute novelty gifts for that special occasion — candles, funny books, bubble bath drops, etc.
In the back, they have cool hats especially engineer caps. They’re a bit pricey, ranging from $ 17 and up. They also have some knitted scarves and mittens especially those without the fingers.
I didn’t get to try the candy but they have an assortment of jelly beans and chocolates. especially Joseph Schmidt.
Take a looksie as I’m sure you’ll find something for someone else or something that you don’t need.

This is one of my favorite places to browse for small gifts and tzochkes when I am in the Elmwood area. They have a great assortment of Hot Socks (not as big as the Sock Shop on Cannery Row) and other misc. ware. The jewelry is fun to peruse and every once in a while, they will have a great sale.
Since I am not much into the candy side and after reading the other reviews, glad I am not, I still have fond memories of this store as Toni used to take me as a child and would buy me cinnamon gummy bears and a small assortment of jelly bellies anytime I would accompany her on errands in the area.

Cute store with good customer service! I find that the sales people go out of their way to help you. Fun selection of candy and gifts. I read some of the other reviews about Gary and I, too, used to work at Sweet Dreams a long time ago– and Gary takes a lot of pride in his stores and the cleanliness and presentation. I always found him quite pleasant, and he hires top notch people. I will always shop at this place– an Elmwood gem!