Fernando Romero Salon

so beyond unprofessional!

Just saw Yanai.
I usually wear my hair in an afro. He is able to work with my curly hair so well! I feel like I’m in good hands. He knows what products, combs, and brushes work best with my hair and everything.
He trimmed my hair so nicely. We got rid of the dead ends without me feeling like I lost much length. Plus, I was in and out within an hour and a half which is a miracle when it comes to my type of curls.
Awesome sauce.

I just got back from my appointment with Sid. He is AMAZING! I got a cut and color and both look fantastic. The salon is clean and tidy and the shampoo/​conditioner they used to wash out my color smelled divine (and Miguel gave me an awesome head massage, too). The staff were absolutely lovely and offered me tea and coffee, they were very welcoming and friendly. I was in and out in two hours (which is unheard of!!) and Sid is an awesome stylist. I will definitely be coming back for more!

1. PRICE: They don’t honor the Unilocal coupon. I was charged $ 400 even after showing the coupon deal of $ 150 for a $ 350 treatment. (Other Salon’s charged $ 250) The stylist says «he» doesn’t take coupons… the receptionist looked at me and shrugged. I think I could have challenged him. but I felt quite intimidated.
2. DISORGANIZED: There was confusion as to who my stylist was. The person I was told would be my stylist over the phone, changed twice after I showed up for my appointment. with various excuses that made no sense. 4 different stylists worked on my hair starting and stopping and moving on. Very strange. Some of them were complaining about each other — frustrated the other weren’t doing their job and felt that by doing my hair they were doing the job that someone else should have been doing.
3. PRODUCT APPLICATION: The stylist kept saying he had 30 years experience with the Agave treatment — but that wasn’t possible as the agave product wasn’t that old. In addition he said product cost 900 dollars for a jar of it. But, it’s online to purchase for $ 45 an application. Also. they put me in the parking lot in back to blow dry since the stylist had trouble with the smell. It was very uncomfortable and the wind was blowing my hair while he was trying to blow dry it. In addition they paused so much letting me sit there during the process that I ended up spending not 2 or 3 but 6 hours in the salon. I was very uncomfortable, and the stylist was annoyed if I asked any question. So I sat there silently frustrated. with chemicals in your hair there’s not much you can do but wait it out.
I would give them 1 star, but the product is very good and I was happy with the results. So, good product, but the experience in the salon was brutal. I was so miserable that I waited a while to write the review so it wouldn’t be tainted by the bad experience. I would do Agave again. but with another salon (maybe one of the many offering the same treatment for $ 250) and another stylist. I will never ever return to this salon… even though the owner is the one who created this great product. By the way, he did show up at the Salon and was very friendly and treated like a king. But I did not complain to him. because again I was in a situation. my head basically in the hands of people I felt so uncomfortable with and honestly. mishandled by.

Amber knows her Matrix products. She has colored, weaved, cut and styled my hair. I have had wonderful compliments and have referred her many times.

I went to the salon for a much needed treatment. The stylists’ assistant Miguel did a wonderful job. With the help of Annika, the job was done thoroughly considering my hair is very coarse and curly. Miguel’s attitude and professionalism made my experience at the salon very pleasant and comfortable. Miguel is very talented and I will be booking more appointments with him in the future. The Agave Treatment is worth every penny! My hair is very healthy and very manageable compared to the mess it was. The owner, Fernando introduced himself to me and was very polite. A delightful experience indeed!

SO happy with my cut and color from Amber! I came in with a bunch of different ideas for color and cut and wasn’t sure which direction to go. She really guided me to a style that compliments my features. I will definitely be returning for my next cut/​color!

Just got my hair cut and color with Cynthia. She went above and beyond to make me feel comfortable and worked around my busy time schedule. Color was on point and hair cut is beyond expectations. Highly recommend!

If I had to rate the salon based on the staff I would give them a 5.
Based on cleanliness of the salon I would give them 2. Their bathrooms and cabinets could use a deep cleaning.
And based on the overall organization I would give them 1.
I will not be returning.
I went to the salon based on a referral to see Javier, a colorist.
When I arrived, the very friendly manager let me know that unfortunately, Javier, was no where to be found. He was not answering his phone or responding to text messages. She assumed that he had never gotten the message about the appointment, even though it was on the schedule. Normally I would have just left but the manager Danisha, was so friendly and accommodating and urged me to wait for another stylist, David, she said he would be arriving in 30 minutes. After waiting for an hour, he arrived. I explained what I wanted and we started…
Danisha, was right, he is a great colorist. The color and highlights were exactly right, however, he was really rough when it came to brushing and blow drying.
He offered to cut a few strands of hair and I agree, and he literally cut a few hairs. Little did I know those few hairs would be $ 150. I would have waited for an actual haircut had I know that was his version of a hair cut.
When I tried to check out, there were many glitches with the cash register, and after having to wait about 10 minutes, I was able pay. Again the staff was super friendly and very accommodating and made the wait less uncomfortable.

Annika is an incredible colorist. I went to Chaz Dean Salon and loved it at first, but soon the assistants were just applying a formula and my hair was almost black instead of dark brown. Annika in my first visit was able to get my hair back to it’s original color and get rid of the black band that was forming. She took her time applying the first color, drying a section to show me, then applying the 2^nd, drying a section to show me. I walked out and my hair did not look like it had just been colored. I was very impressed. And, her prices are reasonable, especially given her talent. She sees color in a way I haven’t experienced before.

Very unhappy. Stylist was 45 minutes late and they did not honor Unilocal deal. Just left.

Annika is fantastic with color. Right off the bat, she helped me find a strategy to color my hair without causing further damage. (I had had a bad outcome years before with a straightening treatment at a different salon). She is friendly, helpful and goes above and beyond to make sure you walk out happy.

Javier is AMAZING!!! He exceeded my expectations and I felt like a celebrity colorist touched my hair. I have never had such a thorough consultation and his feedback and opinion was greatly valued. He did what I wanted but also took my hair to another level to look even more beautiful than what I envisioned. I have naturally black hair, and now I have a beautiful chocolate brown with tints of caramel that compliment my skin tone.
I have been coloring my hair for 10 years, and have never been so pleased.

Go to Cynthia ! She is so professional and friendly. She has a really good taste and been cutting my hair for decades. Every time i get the satisfied result and happy !

Randall Williams does an amazing color and roller set. The salon is nice and so are the

5 stars for the Salon service and 6 stars for Annika. She has been cutting my hair for almost three years. What I love about her magic is the way she gets the curls. She simply knows how to style my hair, play with the curls and get out the best of it! I love her… Thank you!

I usually get cheap haircuts but was growing bored with their skill level. I decided to be brave and venture out into Beverly Hills. After window shopping several salons, I decided to try Fernando Romero Salon. People there were extremely nice and helpful with getting the style I wanted. Clean, professional, and amazing skill was demonstrated by my hair stylist, Susie Lee. I will definitely go back. Come to this place if you want a clean, honest, and accommodating experience.
P. S. 10 compliments on my style since my haircut last week. ;)

Javier is a highlighting genius!
After a very long and detailed talk, he bravely went after my locks. I say bravely because I am a tough critic. The toughest. He was careful and considerate and really wanted me to be pleased (where many hair stylists want you to have the hair they want you to have). He really took his time and it shows in my beautiful highlights. Plus his blow dry was impeccable.
Several people have commented how great my color is and how natural it is. No streaking, just a lovely golden blonde! Thank you Javier!

I’ve been searching for «my» hair salon and stylist ever since I made the move to LA 5 years ago, and thanks to Fernando Romero and Alfredo, I’ve finally found the place!
I’m not adventurous at all when it comes to my hair (no dares will be taken unless Jennifer Aniston takes them first). Luckily, I was familiar with Fernando Romero through his Bio Ionic styling tools and just so happened to be 6 months overdue for a haircut when I heard his salon was down the street from my new office, so I knew it was time to take another risk.
2 girl friends and I made appointments on a Saturday morning for 3 blowouts and 2 master haircuts. Even though walk-​ins are available, still make an appointment to be safe! The salon and waiting area were nearly filled by the time we arrived for our appointment at 11:30am. Street parking isn’t the best (where is it ever in LA) but we snagged some free garage parking. There’s also a valet, but they’re around the block so I’d recommend leaving a few minutes early.
Back to our FR experience. We were greeted with mimosas and a bright smile from Fernando Romero himself and I immediately felt like my hair was in a safe place. Friend 1 & 2 had their blowouts done by Vivian and I was entrusted with Alfredo; both of whom we adored. The wash was soothing and the combination of the Bio Ionic OnePass (their straightener) with a dash of Healing Oil took my hair to a whole new level of softness.
We were cycled on over to Fernando Romero after Vivian and Alfredo finished pampering us. And Wow. Not only does Fernando take care of your hair, he is such a joy and a pleasure to be around! I was clueless when I sat down with him, asking for something different yet subtle and hair healthy without losing length. If I was confusing or time consuming, Fernando never showed a hint of it; he listened to my every word with a genuine smile. I ended up getting a trim, face framing, and even a hair curling lesson! Loved it all. Plus, seeing him use his «invisible layering» technique on Friend 1’s bangs was like seeing Kobe shoot free throws in his spare time on the weekends.
Such a great experience. I’ll be back for color with Alfredo!

I was in the neighborhood and a friend of mine recommended the salon. My girlfriend had some color done on her hair by Gretchen, and both of us had our hair cut by Fernando, the owner of the salon.
Amazing experience. Served us with complementary mimosas, the hairwash was refreshing, and Fernando’s salon was extremely clean and professional.
The salon is on Canon Dr, right in the heart of Beverly Hills, and walking distance to 2 hour free parking as well as some great eateries (We ate at The Farm afterwards).
I ended up buying some of the Agave Oil products and my girlfriend bought a Bio Ionic hair dryer too.