The Sweet Shoppe

The Sweet Shoppe (Blue Ridge location) is too busy resting on their Food Network Cupcake Wars laurels. We made a beeline to The Sweet Shoppe upon arriving in downtown Blue Ridge. We walked in — and looked over their the vast array of cupcakes and cheesecakes. The cashier was so busy turning on their replay of their Food Network Episode that we stood in line for several minutes. Then we asked if they happened to make cakes since it was our daughter’s 19^th birthday. Deer in headlights. Had no idea. We decided to sample two cupcakes (one birthday and one chocolate), one Italian Cream (more like Italian Elmer’s Glue) cheesecake and a pecan cake. I am rating them one star because the pecan cake was edible. The cupcakes were stale and horrific. We threw most away and wished we had visited Three Sister’s Fudge instead.

We actually tried their new location in downtown Ellijay. I had the strawberry cupcake and my husband had the most delicious cake he ever had! I can see why they won Cup Cake Wars! The store is a little out of the way from the main street. My only recommendation is that they would get more traffic if they had small tables outside, an «Open» sign, and maybe plants outside the door. The store looked a little «bare» inside, the store can use some color. I will keep coming back for the cup cakes and the cakes!!! And yes, the cup cakes are a little pricey. You are paying a premium for the Food Network sign but the cup cakes are delicious!

Poor customer service– actually had a sales clerk lie to my face that the bathroom was «out of order» and watched her show another customer the door to it a few minutes later. I turned and asked if it was now working and she just smirked and said yes. Not sure why they have a bathroom if they don’t want it used, or why the employees would be taught to lie when asked about it. The food was delicious, but I won’t go back because of the rude employee who continued to give me ugly looks. Not sure what I did to make her unhappy, as it was my second day in a row to come in and pay for dessert.
Also– I emailed the company from their website and never heard so much as a quick «sorry you weren’t happy.» Poor service and super rude!

Wow! Yummy sweet treats!
This is a great place to treat your sweet tooth! Cool little cupcake shop in cool downtown Blue Ridge.
The service was good. Place was super clean. The cupcakes are a little small for the price but freaking amazing! My kids got the smores one. I had the French toast with maple and bacon. It was awesome!!!
The only bad thing is no posted hours. I never know when there open.

The cinnamon Cronut was actually very good. The world’s best chocolate chip cookie was not. And it’s a little pricey.

Stopped in at 11:00 on a Saturday morning; the place was empty. No staff or patrons. From the surplus of day old items for sale I could tell this was not a popular place or worth the calorie splurge.

Pretty yummy cakes and sweets. Very large servings and expensive. But I was disappointed to buy some treats to take home, to find that the young girl behind the counter forgot to give me some of my cakes. When we drove back to Ellijay, and opened bags to have dessert, we were not happy to have half our order. I can’t believe the staff didn’t notice, and didn’t try to refund my card or run out after us. Pretty BAD. It’s not like you can’t catch someone walking in downtown Blue Ridge.

To begin with I am not a picky eater so I can tolerate a lot without complaining but I have to complain now. I had a vanilla cupcake was chocolate icing. It was one of the worst cupcakes I have had. I have been to other cupcake shops and this was much smaller than others I have had. For over $ 3, it was a waste of money. The cupcake was crumbly, dry with not much taste and it was stuck to the cupcake paper. The icing has a dry slightly discolored layer on the top of the peaks. I ask the girl and she said that it was bake that day. I’m not trying to be ugly, just telling my experience.

Stopped in today for a cupcake after a ride on the scenic railway. So glad I did. This is easily one of the best cupcakes I’ve had in my life. And that’s no lie.
I had the caramel. It was divine. My mom loved her pumpkin cupcake.
There are a few tables to enjoy your treats.
My only regret is that I didn’t get a half dozen to take back to my cabin for the rest of the weekend. I won’t make that mistake again.

I really thought they had the best cupcakes, UNTIL I tried their personal cheesecakes! OMG best $ 6 I ever spent! The cupcakes will definitely take a backseat to the cheesecake! Had the Red velvet — split it with my daughter — yesterday, we both absolutely loved it! Don’t get me wrong, their cupcakes are as delicious as ever, but it will be a cheesecake for me now on. :-)

Went in there just after lunch today and they basically had nothing left.
Shame as I really wanted to give them a try after all the hype :-(

Both location sold out really disappointed :(
Food network winner should be more prepared

So good!
Did you know that you can bring your dog inside here? That is so cool. Actually, every store we went to, they told us to bring our dog in. It seems to be a very dog friendly town, which I love! (But you can’t take dogs on the Blue Ridge Railway, which is a bummer.)
Back to the cupcakes… the French toast and bacon was earth-​shattering. It was my definite favorite of the three we got, the other two being the southern classic and the hot fudge sundae. We also had the peanut butter cheesecake (we are little piggies!!!) and it was super creamy and delicious!
We went in early but decided to wait to buy the cupcakes. Big mistake because by the time we made it back, most of the flavors were gone! Oh well… we’ll just have to go back again on our next trip!
PS — we ate our cupcakes so fast that I forgot to take pictures!

This is a great place to come and try some delicious cupcakes. But don’t get too attached to a specific flavor, because they like to change the flavors everyday. It was a bit of a let down for my son who LOVED their chocolate bright red cherry cupcake. But he didn’t complain after eating their chocolate fudge one.
The shop is down some steps from the main strip in a cozy courtyard. The staff was very friendly. I think we will be making a 3 days in a row trip tomorrow to try some of their other unique flavors.

I am a sucker for a good cupcake, and this place delivers a good cupcake. I had heard about it before, as I am an avid watcher of Cupcake Wars (yeah yeah, go ahead and laugh). They had won the episode they were on, so i figured they must be good. We visited here the day after Christmas, and were pleased to see that they were open for business, and had a good variety of cupcakes to choose from.
Between my wife, my son, and myself, we tried the caramel apple, the blonde, and the chocolate covered cherry. I loved the caramel apple, made with cream cheese icing. It truly captured what a caramel apple tastes like, with cinnamon used well in the cake part. The blonde cupcake was more of your basic vanilla cupcake, vanilla frosting type, which was good, but unremarkable. As for the chocolate cherry, if you love cherry, this is your cupcake. The frosting was a delicious cherry flavor, and inside the cupcake, there was another cherry waiting for you. My son devoured this thing.
The service here was great, everyone is so nice here in Georgia. The location was a bit off the main path of «downtown Blue Ridge,» but if you follow the signs and head down the stairs, it is right there. They had ample seating inside for those that want their gratification to be instant, and offered up other fun desserts like caramel apples, cookies, and truffles. If we are in the area again, we would definitely go back.

I have to say that I’m never particularly impressed anymore when I hear that a cupcake joint has been featured on the Food Network’s Cupcake Wars. When you think about it, the show is now on its 9^th season with over 100 episodes showcasing 4 contestants each — at this point, the producers have essentially depleted the recruitment pool to the point where there isn’t a cupcake joint left that hasn’t been on the show. That being said, I’m not surprised my recent visit to the Sweet Shoppe wasn’t anywhere near the cathartic dessert experience that some of these reviewers have claimed.
Food: The Sweet Shoppe specialize in cupcakes, but an assortment of other offerings are also available, including cookies, cheesecakes, truffles, and chocolate pretzel bark. My travel companions and I opted for a slice of coconut pound cake, a slice of cookie dough cheesecake, and a buttercream cookie sandwich. The cheesecake was was excellent, the pound cake was decent, and the cookie sandwich was absolutely horrendous. The cookies were flavorless, hard, and crumbled into pieces upon contact — the butter cream filling was equally as underwhelming. Unfortunately, we weren’t able to try any of their cupcakes as there were only two options available (apple and mint), neither of which were appealing.
Service: The staff here are very cordial and welcoming. They go out of their way to welcome everyone who enters and are eager to answer questions about the available desserts. Most of the products are located behind glass cases and are served by the staff from behind the counter — however, there are a few items that are self-​serve.
Atmosphere: The interior is clean and inviting, but I was somewhat turned off by all the religious undertones, including a giant christian cross hanging on the wall and a clearly visible cross in their logo. I suppose it’s not too surprising though coming from the land of Chick-​fil-​A.
Cost: Moderately expensive considering the area, but I suppose you can command such prices if you’re essentially the only game in town. Cupcakes are $ 2.75, pretzel bark is $ 6-​$ 7, caramel apples are $ 6-​$ 8, cookies are $ 1.50, and truffles are $ 6.75 for 4, $ 12.25 for 8, and $ 22.50 for 15.
Other: The Sweet Shoppe is located in the heart of «downtown» Blue Ridge and can be hard for first time visitors to find. If you’re on Main Street, you have to go down an exterior staircase next to Christy Lee’s Courtyard Grille — the shop is at the bottom right of that staircase, across from a massage parlor. Posted hours of operation are Monday-​Thursday, 10AM-5:30PM, and Friday-​Saturday, 10AM-​8PM. They are supposed to be closed on Sundays, but they were open on the Sunday of Veteran’s Day weekend when I visited.

I LOVE this place. The cupcakes are delicious! I don’t know if I would say they should cost as much as they do, but The Sweet Shoppe was on TV, so it makes sense that you would have to pay a premium for their product.
They don’t have the biggest selection of cupcakes, probably around 10 different kinds (every time I come in) to choose from, but every single flavor is mouth watering good.
Being a native of Fannin County, I have to say my favorite part of coming here is seeing Ms. Born, or Michele (what I call her now). I live in Atlanta and it’s nice to come back to my hometown and into a famous store and be greeted by the best substitute teacher I’ve ever had in my whole life! I love you Ms. Born!!!

Yummy !!! I know this place is suppose to be known for their cupcakes but I can’t get passed their cheesecake to try them. I’ve also tried the caramel apples and I’d say they’re the best in town. I’ll be back for sure and make I’ll finally try a cupcake too.

The lady who helped me was certainly amiable and the atmosphere was super cute! But I found the cupcakes a tad on the pricey side and not enough FLAVOR BAM to back it up. You know when you bite into something and you’re like «omgaaahhh…» that’s what I mean by flavor bam.
The cupcakes are really moist. Even the «day after» cupcakes were moist. But I found the cake flavor to be lacking flavor and the icing to be cloyingly sweet.
Cupcakes I purchased: s’mores, caramel macchiato, carrot, wedding cake, hummingbird, orange, cookie dough… just to name a few. I guess I still haven’t found my cupcake yet :(
But like I said, the lady was super nice and definitely made me feel accommodated! Service is definitely not lacking here.

Some of the best cupcakes I’ve ever had (and I am a dessert snob)! Highly recommend the S’mores cupcake. I tried the Peanut Butter cupcake too, but I liked the S’mores better. I think they have about 8 or so flavors a day. The cupcake flavors I remember seeing were: Key Lime, Blonde Bombshell (Vanilla), Chocolate Lava Fudge, Apple Pie, Red Velvet, Pumpkin Spice, Carrot, Cookies and Crème. I wanted to try more, but will have to wait till my next trip to Blue Ridge.
TIP: check the Blue Ridge «Directions» vacation guide for a 10% off coupon.