Goorin Bros.

Once stepping inside, you will suddenly want to buy a hat even if you are a hat hater. There are all sizes, colors, and styles, so even if you have the weirdest head shape, you will find your hat here.
Sales associates here are all very friendly and extremely helpful. They can steam and reshape a hat for you inside the store. Despite the price tags, I have not seen anyone leaving this store without a new hat.

I love Goorin Bros. As with Camper, I try to scout out their location in any new city I visit. Luckily there’s one in Austin, but it’s always fun to pop in and try on some hats for the hell of it. They have killer sales every 6 months or so and have frequent buyer cards which help out tremendously if you’re an avid hat collector (or just want a reason so purchase more hats). They have a multitude of different styles, colors, and fabrics to choose from and any of them can be fitted to fit your head perfectly. The staff are wonderful at giving their opinion on what styles look good for each individual person so I always go in with an open mind and see what kind of hats they put me in. I have always been pleasantly surprised with their choices and have never left a Goorin Bros. unhappy (or empty-​handed).

I usually buy a men’s large hat and was glad when the salesperson mentioned that the women’s hats were sized similarly. Yeah, no more men’s hats for me (well, unless they stock one that I like).
I finally have a feminine hat that fits. :)

Impressive selection and history as well. It is stores like this that make shopping in Boston unique and anyone even slightly interested in head gear MUST stop here. The temptations are plenty and the quality delivers in every way.

Brian was looking for a hat for our holiday party and after reading the reviews we decided to give it a try. Those Unilocalers are never wrong. Great selection and outstanding service. Brian chose two hats and one he just wasn’t loving. We went back to return and the gentleman in the store was happy to return it and also suggested a better style. Now Brian has two great hats that he wears constantly. The quality is good, and pricey, but it is the service that will keep us coming back.

Love this store, been to one in New Orleans, and decided to pop in one in Boston… salesman was very eager to help and found us what we were looking for, but only wish they had mor large sizes… struck out multiple times on some cool options, but must be a popular size in that store. Otherwise great experience! And also, a scavenger hunt added to the intrigue of the location… fun and strange ;)

Was in Boston for a conference and did a walk around prior to an afternoon obligation. Saw the store and went to the door. Locked. The gentleman inside was cleaning up ahead of opening and I didn’t think he noticed me. Realizing I was about 30 minutes ahead of opening I started back down the steps to the sidewalk only to hear the door open behind me. He opened up and was a terrific help! Scored a nice summer hat.

I went in not having a clue what I wanted and excited about ‘a fancy hat.’ I was greeted by a friendly, knowledgeable man named Matt, who I decidedly love after my experience.
I told him, I wasn’t sure what I wanted, maybe a cloche? He guided me to a few the second one he showed me was perfect, mainly because I failed to mention I wanted a more bold color. I then realized that there were feathers, Matt suggested one and I picked another, he then got a few smaller feathers for ‘a pop of color.’
Needless to say, I love my hat, experience, and amazingly helpful and personable salesman Matt. Look for him if you’re looking for an awesome hat buying experience! I am looking forward to my next hat purchase!

Such a great retail experience — I received a too-​small hat as a gift and the sales rep here was so helpful in facilitating an easy exchange. For winter gear, they had some nice accessories (scarves and gloves) to match their woolen wear. Would be a nice stop for gift-​shopping for just about anyone on your list.
Love their selection, love the friendly customer service, and will definitely be back.

Wow, talk about selection. This place is small, but there are a lot of hats. Women’s hats, men’s hats, fedoras, scally caps, pretty much all kinds of hats.
I needed a fedora and I found my perfect one here. The man running the shop was very helpful and was able to suggest different styles of fedoras as well as different colored bands and feathers. Yes, I got a feather in my cap. It’s awesome.
I don’t buy hats often, but when I need to ill be sure to come back here. I can even order it online if I want!

An amazing store with excellent customer service. The hat I wanted was the last one in the entire company, but it was in a smaller size. The sales rep offered to stretch my hat to make it bigger for my big ass head. The stretching worked but then the side ear flap broke apart on one side because of the stretching. The sales rep stitched up the broken ear flap.
I returned the next day to get another hat. At this point, the stretched out hat reverted back to its original size. Another sales rep offered to stretch it some more. This time, she wanted to stretch it to 1.5 bigger than the original size. She also stitched up the broken ear flap on the other side. I bought another hat on my second visit and the sales rep gave me a huge discount for the trouble with my first hat. This was an unexpected, pleasant surprise. I was told that if my hat reverted back to its original size, I can take it to any store location and have them stretch it out again.
Goorin Bros. knows how to service customers by hiring friendly faces who are capable of addressing any and all issues!

I love hats but I really hate Newbury Street. As such, I had no idea that Goorin Bros. existed. One day though, shortly before my July vacation, I wandered in here with some friends who are so high-​maintenance that they only use toiletries that look like food. Since the Boston Lush store is on Newbury that’s where they had to go. On the way, we wandered into Goorin Bros.
I don’t think I have ever in my life been so impressed with a retail experience in my life. After all, most of my posts on here are all about booze and food. Though I love shopping, I don’t usually like to hit up boutique-​esque places.
You see, usually I walk into a shop on Newbury Street and I am immediately asked «can I help you» but not in that «can I help you» way, but in a judgmental, «nothing’s going to fit your fat ass» or «you look like a shoplifter to me» kind of way.
At Goorin Brothers, the guys there asked if they could help me – and it was the genuine kind, they really wanted to help! So I let them. First off, they gave me a bit of bourbon to quench my thirst — usually not my thing, but far be it for me to turn down their hospitality. I had the guys there looking in cabinets, making suggestions and in general, giving me actual customer service. So this is what it was like to live in the early half of the 20^th Century? Why did we do away with this kind of thing?
In the end I chose 4 hats, my friend chose 1 — if I had more time, I would probably have bought even more.
And get this: my credit card still had adhesive stuck on it from the «remove this label after you activate’ sticker. Well, my card sticks to my wallet, or other cards, so any shop clerk can see me struggle. Well, the guys offered to clean my card for me and they did — they got Goo Gone and removed all the adhesive. So… bourbon, service, hats and adhesive removal. I’m good with that!
In the end, Goodrin gives you serious service for some superb say-​something hats and I totally dig it. I work around the corner. I’m SO coming back.

After getting off to a rocky start with me I was convinced to give them another try by A concerned manager and fellow Unilocaler.
I’m very glad I did!
This time around the service was fantastic and I walked out with a fashionable new chapeau.
Much better goorin! Keep up the good hat-​related work!

Stopped in here to accessorize after a day of picking out clothes… trying to break myself of a horrible jeans + t-​shirt rut and love wearing a hat, albeit, it’s usually a baseball cap. Goorin had the absolute perfect flatcap for me, which is something I never thought I could pull off and look well in. My consultant changed that mentality really quick by bringing me in here. I love the selection of hats and the staff was awesome
Probably a good thing that I’m not terribly close or I would be dropping even more money here…

If you are ready to distinguis yourself from dressing like boys and want to dress like a man, this is the place you start with. Fantastic selection of hats, ultra-​helpful staff, and zero pretention (one would expect from any retailer on Newbury).
For the record: my addiction to fedoras and other fine hats started here.

As someone who almost never wears a hat (well, a snazzy one at least), I only ever enter hat stores when in the company of friends who tend to sport them.
The two employees were kind, knowledgeable and helpful and one even found a couple hats I didn’t look terrible in.
The atmosphere is nice (those chairs in the front? WANT), I was digging the music and I was just overall impressed.
Such a wonderful store– I had no idea they were a chain! That’s how local and unique it feels. I’m impressed and I can’t wait to return.

I adore hats. Seriously… look in my closet. Hmmm, nevermind that’s weird, just trust me. I have many. It might be a problem.
Until now, I’ve been forced to shop in the ‘hat section’ of department stores for anything remotely well made, and usually have the tough choice between baseball cap and ridiculous beach hat. NO LONGER! Goorin Bros. has come to my rescue.
First off, the staff is amazing, knowledgeable, and as a bonus, hot! (Double bonus, they were playing the entire Mumford & Sons album the first time we were there.) The selection of hats on both the mens and womens sides are amazing, ranging all sorts of styles, fabrics, sizes, and accessories. The store vibe reminds me of a cross between an antique book dealer and an apothecary’s shop, and the location right on Newbury is perfect.
When I bought my first hat there, it was raining, so they sprayed on a water-​proof product so I could wear it out of the store… LOVE IT!
They have great sales online and regular events at the stores with music and discounts, but the normal prices are great for the quality of the hats.
What are you waiting for? Go buy a hat already!

Good for guys and gals, they have everything from derby’s to feather hair clips, and designer trucker hats. I’m Diggin this place.
Helpful staff, and a great selection of awesome hats.
They have a wonderful interior that i was told had been tagged up by some of the same artists that work on their «designer series» hats.
Not gunna lie, some of the nicer hats are pretty pricey, but i think some of them may be worth it. A few of the hats, the «designer» or «Artist» series in particular are a bit dated… I used to see their ads in juxtapose mag back in like 2007 or so, back before the design styles that got copied by Affliction and Ed Hardey got played out. I think many of them are the same, (its time for a refresh.) Don’t get me wrong, they have PLENTY of hats that are awesome, but i don’t dig all of them.
I guess they throw some parties and stuff there every now and then as well.

I can’t rave enough about this place. My boyfriend and I have been in here a half dozen times and have yet to leave without at least one of us making a purchase. Everyone there is so nice and helpful, and make the experience a delight. Every time we’ve been in there we’ve stood and shot the shit with whoever was working, and they always have great suggestions for hats to try. They’re also very well informed about both the products they sell and the company’s history.
I have personally purchased two hats from them, first a knit beret, and now a Samson bowler in brown from their Heritage Collection. I have a large noggin and thick hair to boot, so finding hats that fit me is a bit of a challenge. I’m also amassing quite the hat box collection! We signed up for the frequent buyer card, and after 3 weeks are already five stamps in. Five more and we get a free hat!
The second time I was in there I had my camera on me and asked if I could take some pictures since the interior décor is so interesting. The manager was not only gracious, but asked me to submit the photos to the Facebook group and gave me her card so I could email her a link to my blog.
What really tipped the scale in terms of writing this review, since I don’t do these ever, was that I called today to see about purchasing a special hat for my boyfriend over the phone so that he could pick it up at the store on his way home. I was going to order it online, but he’s headed out of town and I wanted him to have it right away. The girl – I think her name was Gia – was super helpful and ran up a bill of sale for me over the phone, and even offered to gift wrap the hat in one of their stellar hat boxes for me.
Seriously, go to Goorin. They rock.

Cool! Retro hat shoppe! Men and women’s. Love the old-​time 19^th century décor reminiscent of Goorin Brothers start in 1895 Pittsburgh. The former Judi Rotenburg Gallery on Newbury Street is beautifully transformed. Another wonderful addition to the stylish shops already on The Street – Ben Sherman, Ted Baker, Jack Wills.
Impressed that even women’s hats are sized – small, medium, large, extra-​large. Perfect for me since one-​size-​fits-​all hats and berets are always too small. Stylish old-​time hat boxes come with hat purchases, cute bags for tams, small items. The two hatted sales associates know their product line. Love the feathered and silk flower headbands. Saw top hats as well – those will fly off the shelves!
Waiting to see what arrives for Spring! Maybe they will sponsor an Easter Parade, once again, on Commonwealth Avenue. Wouldn’t that be grand?! Check out Goorin’s!