This store is the perfect store for a bandwagon female Boston sports fan, or a super girly-girl who has a lot of money to blow on Boston sports apparel and look hot when going to a game/out to watch a game. I suppose tourists would get off on this stuff, too, hence the location. A ton of the stuff here is Alyssa Milano’s MLB clothing line, which features a ton of Red Sox rhinestones tank tops, hoodies, shirts, sweatpants, and even jeans. The stuff is SUPER cute, but it’s not cheap, either. However, it does seem to be high quality and it’s obvious attention to detail has been paid(literally). There’s also a limited selection of Celtics, Bruins, and Patriots wear, although it’s not nearly as cute as the Red Sox stuff. Finally, there’s a very small selection of baby items in the back. Cute store, cute stuff, cute staff, but I’m not sure I can bring myself to pay big money on anything Boston sports-related. Except for Sox tickets!