Burton Snowboards Flagship Store

Visited this store while on vacation a few days ago. The employees where very nice and helpful. The burton brand is great but the employees at this location make it 100 times better. A must visit when I’m Chicago.

in chicago for a quick business meeting… my good friend from Beijing said to check out the flagship store … I always thought of BURTON as my son’s place… WRONG. Jason helped me put together an outfit that stayd clearly on the WOW side of the line without venturing anywhere near OMG…
total satisfaction… placed the order… avoided the carrying and sales tax burden… and now will be super equipped by BURTON for VAIL in two weeks.
Thanks to the entire team… your are a class act and a tribute to the brand!

Burton snowboard shop in the middle of Chicago? Alright. Random but I guess it’s a shopping district and you can sell anything to a tourist. I as a tourist, bought stuff!
I’m a sucker for brands I like that have gear exclusive to that location. Burton had a few Chicago tees as well as some really cool logo stickers for Chicago. The wifey is a scrapbooker so she wanted some of the stickers. I found a few awesome shirts. They had a great selection of their latest season of gear and clothing. I found some accessories that I had considered buying online so I grabbed those. Overall, nice stop. Prices were above normal but most was the latest season so so that is to be expected.

Excellent customer service. I had a tricky warranty/​exchange recently, and the manager made it super simple — special ordered me a replacement. The staff is very knowledgable as well — Shannon knows her stuff! Love this store!

I serendipitously happened to pass this store on my walk between Patagonia — Marmot — North Face in search of some cold weather hiking gear… in June. For anyone in search of base layers, Burton has the most comfy base layers I’ve ever come across, and they actually look cute enough to wear as casual/​workout clothes, which is what compelled me to write this review (because I’m a psycho about ill-​fitting clothes, and also I hate spending hard earned cash on clothes I can’t wear on a pretty regular basis). As a bonus, cold weather stuff was on sale for 30% off! Also, it would be remiss of me not to mention that the young lady working in the women’s dept upstairs, Becky, really went out of her way to be super helpful.

Stopped by with a friend who was looking for new snowboarding boots. Helpful, friendly, knowledgable staff. Pretty much what you’re looking for in a sales rep.
They also heat molded her boot for her, which was cool. They said they’d heat mold for free any burton boot that gets brought in, so that’s another plus.
I browsed a bit, but didn’t pick up anything. My only «criticism» would be that they only carry Burton stuff… which is pretty obvious and why I put criticism in quotes. If you’re looking to stock up on Burton gear, not a bad place to go. If you’re looking for more variety, try REI or the like.

Staff is great, friendly helpful folks. They have cool events and parties here as well. Snowboarding is awesome so go here and buy a bunch of stuff and have fun.

went here for Burton Girls night! i got free snowboarding socks and a free mani and free drinks and free appetizers!
it was my first time attending and i love that burton does this for their loyal customers!
they also raffled off a jacket and snowboarding pants! the girl that one is so lucky!
i will definitely attend more events if i can, and also buy from burton, they have such cute gear!

I always love walking through the Burton store and at the same time I hate it because I want Everything! The staff is always helpful and friendly and it’s nice to see the merchandise in person instead of just ordering stuff on line.

I never use Unilocal nor do i care too, however I felt the need to get on and praise the entire staff of this location, which takes alot for me to do. They are all very knowledgeable, genuine and caring of your needs. I dealt with 2 people on the one occasion i went but regardless of who I dealt with EVERY staff member said hi and were all smiles
I went to this store looking for a size 14 – 15 snowboard boot, Im completely new to snowboarding and the guy took the time to explain everything from boots/​bindings to board for 20+ minutes which helped alot. He couldn’t find my size in stock but a girl helped locate one in another state that just happened to be discounted. I purchased it had it shipped and came in a week later to pick them up.
To my surprise they actually remembered who i was as soon as i walked through the door…
You guys f@ckn rock

Thie 3-​storied Burton store is one to visit. If you’re reading this, there’s no reason to explain what Burton sells as you probably already know, but the ambiance here is almost like a cabin, rustic yet cozy. The staff here are amazingly nice and love to chat with their customers. You can get all your ordinary Burton gear here, but one of my favorites is that this flagship store sells location-​based Burton shirts (aka Burton Chicago shirts). It’s definitely one to collect if you’re into that sort of thing, as not every major city carries such shirts.
And when you’re done shopping, go next door to get some delicious cupcakes at Sprinkles! It doesn’t get sweeter than that!

Beautiful store, but ultimately did not find what I needed based on a few things.
Women’s salesperson was very friendly and talkative, but wasn’t aware of the wristguard feature I really really really wanted. I ended up showing her a few jackets with it and she was surprised.
Without going up to their highend shells, I couldn’t find a replacement for my perfect but abused Burton jacket. I really wanted a warm jacket and left feeling like Burton just didn’t make my kind of jacket this year.
Found my husband with a manager downstairs who was far more interested in touting his travel guide and extreme sport experience than helping us focus on our needs.
Probably won’t be back, but I like that I can test drive Burtons before I find it cheaper online.

This is the Flagship Burton store in Chicago and is sweet. I stop in here all year long to get my Burton fix and gear for the next year.
The place is pricey but you get what you pay for. The gear is awesome and lasts.
The people that work here are super cool too and very helpful.

I guess I’m old. A lot of the reviewers comment on the «cuteness» of the staff, but Bieber-​look alikes don’t sway me to part with large sums of hard earned money. Nor does whackadoo music or other odd attempts at coolness. Knowledge, product, and price do.
On the last, the store came up short.
I mean, it’s the end of the season for snowboard gear, but minimal discounting to be found there. My sales guy was helpful, in general, and basically brought out an edited selection of boots for me to try on my own. I can’t say I got much help, but adequate enough. I ended up buying a pair, having to even beg for a bag to carry them out in, and then promptly found the same boot for 40% off online once I got home.
Great selection, but I could handle less cool and more either real help or real deal.
And BTW, I though there was an incredible soft sell the entire time I was there. It’s not like buying a car or anything like that, but more than I usually experience in, well, a sporting goods store.

Hi, I’m Dan and I’m an addict. Yes, it’s true. I have an unhealthy addiction to the powder. But instead of doing rails of it, you’re going to find me doing rails on it.
So, before I head out West to get my fix, I stock up on gear at the Burton shop. Anything you need, they’ve got it here. And since their goods are designed by their riders that ride for a living, they have every little feature you could possibly think of and probably some you never even dreamed of. The folks in the store know their stuff and can point you in the right direction whether you’re a newbie or a ripper.
Even if you don’t ride, you’ll love their lounge gear, first layer and those bags that just keep expanding. I personally love the helmet that makes me look like the Great Gazoo, with the built in speakers so I can jam all day long.

Thanks to various snowboarding trips to «The Raging Buffalo» sponsored by the «Chill» program, back in High School.
That is how I discovered Burton.
The store is amazingly huge; it has an extreme edged interior décor with a unique way of item display. The staff is very friendly and knowledgeable however, I felt like I was pressured to buy with every question I asked.
I’m more into the casual apparel and needless to say, there’s tons of awesome snowboarding gear which I believe it’s fairly yet a bit overpriced.

This is my go to place for snowboarding gear. I only wish it were easier to get to and park around here!
Shannon was super helpful in recommending boots to me. She helped size my feet and check other stores to see if they carried another color in my size too (no dice). Burton also has organized group trips up to Devil’s Head and Chestnut, which Shannon informed me of and how they’re trying to get more of a female following. Before I left, she also let me know about complimentary heat forming for my boots that I could have done pre-​boarding season. Sweet!
P. S. Plenty of eye candy to be found in the staff. ;o)

On the prowl for a light weight rain jacket that didn’t bear the often coveted North Face logo. I believe the first board I stepped foot on was a Burton on the back hills of Northern Michigan. This brand is known for its quality and hence the price tag but it will take you for a long ride.
The flagship stored is tucked away on Walton between State St and Michigan Avenue. A bit off the beaten trail and a unique place for a snowboard shop. But none the less this place has a lot of sweet gear.
I knew going into this place I was not going to get off easy. They were having a sale of winter outerwear at 30% off which could save you some decent coin. In addition they had sunglasses discounted.
After browsing the the three floors of goodies I came back down to the men’s floor and grabbed a nice jacket ($ 65) and a pair of shades ($ 59.50). The staff was very laid back, knowledgeable and patient. I had to look at a bunch of different styles of anon sunglasses but finally decided on a pair. They also stock a decent selection of Nixon watches as well. They are a bit high end but are known for quality as well. We shot the shit for a bit and got to see some nice watches that were way out of my price range.
If you are looking for some fresh outwear or accessories that are outside of the mainstream stop by. I guarantee you will find something you can’t leave the store without.

Yes, yes and yes. This place is like crack to my fiancé and I… we go in under the guise of buying some new socks for our upcoming Colorado trip, and walk out with $ 800 of gear from bags to helmets to new jackets (that neither of us needed, but just HAD to have).
The staff are all super-​sweet, and really helpful… although I’m not sure how much skill you have to have to sell Burton to a couple of addicts like us!
The only way this store would be sweeter is if it were a Burton outlet, but I know those are only in warm places (sense the irony). And the only reason I gave it 4 stars instead of 5 is because we bought a new bag — the board locker — for all of our stuff for about $ 250, then went to the Viking Ski Shop in Logan Square and found it for $ 180, so returned the original one to the Burton store. But should mention we kept, and happily used, every other piece of gear we bought that day!

I have a short shameful confession — I want it to snow. I want it to snow NOW. I know it’s only April and «spring» or whatever variation of that word is supplied in Chicago hasn’t yet «officially» arrived but I want the weather to bypass it all and commence snowing.
I recently got immersed into the snowboarding scene after years of touch and go w/​the sport and I took advantage of the borderline illegal deals to be had in the off season. All of my snowboarding gear turned out to be made by Burton so I decided to visit the flagship store and pay homage to the enablers of my new found addiction.
It’d be redundant and silly to point out that the selection is overwhelming and robust. This is an actual Burton flagship store we’re talking about here. What else did you expect?
I really appreciated the friendliness of the staff as they let me try stuff on, made recommendations and shared w/​me some key tips on equipment and the sport of snowboarding in general. The tips alone saved me a ton of money in preventive maintenance.
So, um, how much longer till winter?