DNA 2050

Claudia is awesome! She is a great stylist with amazing taste. She has already sold me two fabulous body conscious dresses and a pair of stretch jeans. The selection and service in this boutique are great!

Had a super fantastic experience during a girls shopping weekend with my niece. About the only store on Michigan Avenue that wasn’t part of a chain. It was great to find super fashionable, trendy and unique brands. Mariella, the manager, spent a lot of time giving my niece and I a lot of individual attention, really acting as a personal stylist. It’s true the prices are up there, but for me the experience made it well worth it. There’s nothing like superior customer service to make me a happy woman. And my niece will remember the afternoon for the rest of her life.

This is a great place to find a quality (albeit pricey) new pair of jeans. They carry several hard-​to-​find brands all in one place which is nice (AG, Hudson, J Brand, Joe’s, etc.), and everything is well organized. When I went the sales associate (Nikki, I think?) was very helpful and informative. She asked what kind of styles and washes I preferred, then pulled them in my size so I didn’t have to go digging. She also told me which brands tend to stretch more than others so I knew if I should go up or down a size.
The only problems are that the dressing rooms are small and there’s no 3-​way mirror (hello, when I spend $ 200 on a pair of jeans I want to make sure they do my butt justice!) and the return policy is pretty awful (you only have 7 days, and even with tags still attached, all you can get is store credit). As long as you make sure you love what you buy, and don’t mind walking out onto the main floor to check out your assets in the larger mirrors, this is a great one stop shop for jeans.

I’ve been so focused on some of my fave stores in this building (Bloomies, Lululemon, Galt Baby, etc) that I didn’t even notice this fab jean store until attending an event here recently.
They’ve got every high end denim brand any woman or man could ask for: Joe’s, Hudson, William Rast & many more. I had just bought a few pairs of jeans so wasn’t in the market for another pair. I did consider buying my hubby a pair with the hopes that one more pair of nicer jeans would send his hole-​in-​the-​crotch Lucky jeans into the trash forever. However, he can be very difficult when it comes to jean shopping and refuses to get them shortened because he insists they are just too big. Sigh.
I left empty handed this time, but may be back the next time my closet needs some denim love… and perhaps w/​the hubby in tow.

I purchased Joe’s jeans from DNA. Staff was not super friendly…
After wearing them 4 – 5 times (less than 20 days from purchase) they ripped 2 different spots. I tried to return them to DNA… the sales person said «I am sorry I can’t do anything, we don’t return past seven days, you have to talk to the manager… but you should know that when you buy those thin and modern jeans they may rip after couple times…» even though I paid $ 150.00. Of course the manager was not available on a conference call and I was told to wait or come back in 30 minutes… After 1 hour manager still not available.
Very frustrating experience. 0 customer service. I was told by the staff that their policy is «buyer be aware».

This could be the best place to find jeans in Chicago. I am an avid jean shopper and have been in almost every retailer, tried on every style, and own many high end jeans, but this place surprised me. They have a massive range of different brands and surprised me with their selection of William Rast jeans, which I find hard to come by. I came in browsing normally and I was confronted by a woman who was very polite and helped me find what I was looking for while offering me some of the latest styles from companies that I might not have heard of. I was in the fitting room for quite a while without much luck, that’s when one of the other staff members walked past me with the coolest/​best fitting jeans I had ever seen. I immediately asked him what they were and he responded with «You’re never going to believe me if I show you.» That’s when I got excited and confused when he came back with a pair of dark blue denim jeans that looked very plain. His jeans looked like your run of the mill high fashion jeans with heavy whiskering and faded colors. He said that they are Jean Shop jeans and that he had had them for three and a half years! They are unwashed Japanese Selvage denim and because they are unwashed they «form» to you. If you have things in your pockets, they stretch to accommodate those things and it leaves an impression. The dark blue color also fades over time giving them a very unique look. Long story short, my girlfriend and I both bought a pair for $ 269 and I am very pleased with my purchase. If you buy these jeans in the skinny fit make sure they are as tight as possible because they will stretch to your body. I prefer these jeans over Trues, Sevens, Mek or any other jean that I own. The cool thing about this place is that I dont think you can get Jean Shop jeans anywhere but here or the two stores they have in New York, where they are handmade in the back of the store.
Thanks DNA.