Naartjie Kids

I won a gift certificate to this store about a year ago and I’m glad I did, otherwise I never would have discovered how cool it is. First of all, I love that the majority of their pants (if not all?) are elastic waistband. I have no idea why so many children’s companies bother with a zipper fly and button — it makes potty training so much harder. Their clothes have a weathered look to them but they wash extremely well getting softer and softer with each wash. I suppose the only thing keeping it from 5 stars is that I do find the clothes to be a bit pricey until they’re on sale. But that’s the same gripe I have with all mall children’s clothing stores. They’re still more affordable than Gymboree even at full price which is great.
This location is great — very organized and the employees are patient and helpful.

Great selection. Awesome discovery in the MidWest. I live in Cali, and I like the fusion of casual styling with Euro-​flair. I wanted practically all the sets in there for my daughter, and I must say it’s a great value for the designs and money. Will repeat when I come back.

Just discovered this at the Natick Mall. What a great surprise. European styles, funky and unique. I got two very cute long sleeve fall dresses for $ 10/​each on sale. Clothing looks like higher end brands you may find at trendy boutiques.

Friends just had their first baby (boy), so I got to go shopping for a newborn. I do love this store. The clothes are so cute and they are made extremly well.
As with any children’s line of clothing the little girls always get the cutest and larger selection. However, Naartjie offers some very trendy and cute options for our new little man. We were able to get him shorts, overalls, shirts, two types of booties and cute bucket hat with chin strap.
I like Naartije because, it is more of an European fashion trend with a fusion of our western casual lifestyle. Clothes from here are unique and the child stands out, instead of looking like every kid on the block or in school.
I just can’t believe the mommies of the suburbs have not written reviews for this fantastic children’s boutique. I prefer to shop here over the children’s store that is two doors down and sounds like a place were children should go to exercise.