Boucher Volkswagen Marketplace

Their service department is one of the worst I’ve dealt with, I don’t know why I put myself through the suffering and continue to go back there. I won’t be anymore. My vehicle was purchased from this dealership in 2002 shortly after it opened and has been back there for every single repair, maintenance, nut, bolt, screw, and oil change. I’ve spent well over $ 10K in those 13 years. I went in for a brake job, oil change, air filter, and a fix on my door hinge. From the first time I dropped it off, I was told I would be charged $ 50 just to look at the door (that’s fine if I was only coming in for them to look at the door, but my car was there for 3 – 4 things already). So I simply stated… «What/​why are you charging me $ 50 for? My car is already here for a few other things» To which the guy (who I’ll leave unnamed) who helped me snarkily said… «It’s normally $ 100 so I’m cutting you a break the way it is, my guys need to be paid to look at stuff.» OK, whatever, that’s fine, I think that’s poor service but it’s not a big deal. Get my car back and the next day my warning light goes on for the brakes so I call back and have to bring my car back in. They look at it, say the brake pads are faulty and need to order new ones and I’ll have to come back for a third time, they’ll call when the part is in. Now I’m a little irritated, I have to be inconvenienced for a third time. In my opinion, normal customer service would apologize, thank you for your service, and maybe even offer a free oil change or wiper blades for the inconvenience. When I get a call to schedule my third trip in I ask how they’ll compensate me for my time. They won’t do anything, instead I get more of an attitude and the guy makes it sounds like he’s doing me some big favor for replacing the already faulty pads they put on.
Now, I understand it’s not their fault and these things happen but not once through the entire process, did I get a «hey, sorry about putting on bad pads, we did it in good faith» or «sorry you’ve now had to come in 3 times to get this sorted out» or «sorry you’ve had to leave work early multiple times to come in» «we see you’ve been a great customer and do all your business with us, we really appreciate it and your patience.» I never got any of that, instead I get an attitude every time I talk to them and the guy makes it sounds like he’s been doing me a lot of favors already by replacing the bad pads. That’s just poor customer service, in my opinion. I can go to the mom and pop shop down the street and pay half of what I would here. I can go to the auto parts store and pay $ 8 for an air filter instead of the $ 35 this place charges. I go to this place for the quality of service and good customer service, not to be felt undermined and disrespected. But now that I’ve had this experience (and another one similar to this years ago) I will not be coming back. Go to Hall VW if you can or your local mechanic.

We bought our 2013 Jetta in December of 2012. We have had exceptional customer service all along. Just took her in for the 3 year check up before the warranty expires. They are personable and professional. Love this Dealer! We will be back again and again

This is hands down the BEST VOLKSWAGEN DEALERSHIP! If you need a New Car see Sean he is the best! For service see David he is supper nice!

I came from out of state this week Monday to Boucher to purchase a limited production VW– a 2016 Golf R-​after having been given the run-​around at another dealer near my home. This particular car requires you to wait on a waiting list (there are about 2500 coming to the US and that’s it– no special builds). I was very happy to have found this dealer. I got to Bouche because a second dealer in my state was honest about which Midwest VW dealers were getting the most Golf Rs and Bouche was on that list. This second local dealer confirmed the homework Id done on VW vortex to learn why I wasn’t getting my car from my local dealer.
Bouche was the closest Midwest dealer to me of the ones I could choose from, so I called them.
During that first call-​which took about 15 minutes, they confined they were receiving two cars sometime around ¹⁰⁄₁₂ like the one I wanted, one of which was reserved, but the other of which was free. That was a miracle in and of itself. They took my CC number, didn’t ask for a deposit, and input my name into their system to alert VW that the car was spoken for– and they gave me the VIN number to prove it. This wasn’t some phantom promise of a car that’s coming (the run around the dealer back home gave me) but an honest to goodness car on its way to us. I essentially bought it sight unseen.
From that call with Anthony and George, all the way through financing with Vincent, the process for my husband and me was simple and easy– and quick. Id been told the car should arrive ¹⁰⁄₁₂. Two days later– this Monday– a few people from the dealership called to tell me my car was in! The sales manager had called the port where the car had been delivered in TX from Germany to have my car shipped more quickly by truck instead of by train because he knew how upset I was. How nice was that?! I had no car! I’d sold mine 3 weeks ago to get ready for the one that never arrived from my local dealer!
What a turnaround! I was mad last Friday at my local dealer for lying to me about their ability to get me a car and making me give them a $ 500 deposit– and by Monday I was thrilled to have my new car! Boucher was up front and honest about what it had and what they’d try to do (expedite my car’s arrival) but made no promises they couldn’t keep. I also got a great financing rate at .05 less than Chase offered me directly. I couldn’t be happier with the entire process. One of the most simple car buying experiences ever. If I’m ever in the market for another VW I’ll give them a call. Check them out.

Here’s something car buyers should know. I love my Honda that I purchased from Boucher VW. I’ve had it for a few months now and it is hands down the best car I have ever owned. The car is not the issue, and neither is the salesman that I worked with. He was great and super friendly and helpful. The part of the experience that chaps my butt, was the finance guy. Slicked back, greasy hair, and just an all around knock block. I had pre-​arranged financing through Capital One Auto before I stepped foot into Boucher VW. I shopped around for financing before I went into the dealership, because I wanted to research the best auto loan for me. I was very upfront about this. It was one of the first things I told the salesman. «I will be using Capital One Auto Financing for my loan.» One of the many reasons I wanted to find my own financing, was because dealerships are notorious for SPAMing finance companies to get you the lowest interest rates that they can for your auto loan. What this means is that you will then have 8, 12, even 20 hard credit checks against your credit. If you know anything about credit scores, you know that hard credit checks of 3 or more, lowers your credit score. So, right before my salesman goes to take my paperwork to the finance guy, I tell him once more, «My loan will be through Capital One Auto, please make sure he knows that.» Seriously, I couldn’t have been more clear. Fast forward to twenty minutes later when greasy knock block walks out from his office with the good news for me that he found me a lower interest rate through Wells Fargo. I felt like I wanted to pound my face into the desk. Long story short, I didn’t end up tearing the place apart with my hulk anger, but I did get a lovely 10 hard credit checks against my credit. All so knock block could save me .05% on a different loan from a different company. That’s right, .05%. That was definitely not worth the 10 hard credit checks that have since lowered my credit score by 27 points. It takes 2 years for those to fall off your credit report. Thanks Boucher VW! Thanks knock block!

I brought my vehicle to Boucher Volkswagen for an alignment. My vehicle was not aligned to the correct specifications and I was charged over $ 100 anyway. ⁰⁄₁₀ They will not get my business again.

We’ve purchased two Volkswagens here (Passat and New Beetle). They always treat us with respect and courtesy. The place was remodeled in recent years. I especially like what they’ve done with the service department. I really appreciate the online appointment system and I love that you no longer need an appointment for an oil change!
The waiting area is much nicer as well with comfortable chairs, tables and even Starbucks coffee.
Free WIFI and they even wash your car. I get the rep a dealer is up against … but all things considered, you could do a lot worse. I know we’ll get out next VW here …

I purchased my vehicle in September 2014. 2014 Jetta Sportwagen TDI. I was hesitant because of terrible experiences of friends with VWs in general. But I drove it, loved it and bought it. The sales experience was great, Justin was the salesperson. The purchase experience wasn’t so great in that the finance person was really pushy about extras to purchase.
I had a weird situation occur with the sunroof and screen where it was opening and closing on its own. Took it in for service and nothing. They said they couldn’t duplicate it. Hasn’t happened since. A little nervous that this will be a sign of what’s to come.
At 7000 miles I noticed a bulge in my right passenger side front tire. Took it in, was told I hit something (pothole more than likely) and paid $ 200 for a new tire. Ouch.
At 8900 miles (6 weeks later) I noticed another bulge in my driver side front tire. This time I KNOW I didn’t hit anything. I took it in, pissed. They gave me a rental and the «sales manager» Jamie told me he would talk to his tire rep from VW on Monday about good willing the tire. The service guy Dustin said he would file a claim with Continental (the terrible tires on this vehicle).
Monday comes, Dustin calls, he filed a claim with Continental and it was denied, said the test they did shows evidence of damage to the tire (i.e. I hit something). I asked to talk to the manager and was transferred to Dave. Dave says I’ll have to pay for the tire but he can pick up the mounting and balancing. Not good enough so I asked to talk to someone higher up.
I get Pat the General Manager. We go round and round. He brings up his wife and how she has road hazard insurance. Really? Would you have brought this up if I was a man? I bring up the statement that Jamie made about talking to the VW rep about good willing the tire and am told Jamie can’t make that decision he was covering for the manager (since it was Saturday when I was in there). Pat says he can’t keep replacing tires for me. Oh, wait, you mean the ones I keep paying for? So I finally get him to agree to pick up half the cost of the new tire. Come to find out at check out that I paid a «deductible». Hmmm, seems questionable to me. Did the dealer even really pay anything toward the new tire? One will never know.
Friday of the same week the tire sensor lights come on. I bring it in again (having to cancel an out of state trip) and am told that because it was warm they are overinflated. I mean, come on, it wasn’t that much of a temperature swing. Dave, the «service manager» went on to point out damage to my rims. Okay, you mean the damage that was already there? Thanks.
I was treated poorly and talked to like an idiot. I have learned my lesson and I will never be back there again. I’ll find another go to VW dealer to service my car (which is under still warranty).
I wouldn’t recommend this dealer to anyone. Once they make the sale they don’t go to bat for you when something goes wrong with the car.
DISCLAIMER: This dealer does have an awesome, clean, waiting room with snacks and a big TV. That doesn’t make up for the crap service.

That’s my story:
Walked in, nice guy opened the door. Chris W. was responsible for me and checked cars and budget I told him I took a look at three cars and drove two of them. He got me when he pulled the second car in front. Already open because it was a convertible. Great job! test drive was good. He explained everything I wanted to know! He answered all my additional questions after this day via email as well. He did this also in his free time and late in the evenings.
The pick up was phenomenal as well. He set the German language because I am German. It was awesome.
I am happy to walked in and that I bought the car. Chris W. was the best help.
Sincerely, Patrick Jungenblut

I just purchased a vehicle from Boucher VW and it was a great experience. I located the VW Golf on
and communicated with Nick Imig. Nick and I spoke through emails and the phone so he knew what I was looking for in a vehicle. I stopped by there and met with him and took the Golf for a test drive. We spoke some more and came up with a price. He was no pressure and I went home to think about it. I decided to get it and the whole purchase and financing went well. Any issues were resolved easily and on the spot. Sarah Colla, the finance specialist, was great.
I would recommend them for anyone looking to get a new or used VW.

I knew my next car would be a Beetle and it would be leased. So when I found exactly the car I wanted on this lot, I leased through a salesman I knew at the sister dealership in Janesville and came here to establish a service relationship. I live downtown on the lakefront, and on the coldest day of the year, had a freak part breakdown that shut the car down cold.
I experienced firsthand the quality and value of the service at Boucher Volkswagen Marketplace. They dispatched me to Volkswagen’s Roadside Assistance who arranged for someone to come out and tow my car. I never even signed the invoice for the tow, the dealership took care of it.
The service center was outstanding. Immaculately clean with a well-​stocked snack bar featuring Starbucks coffee, soda and water, granola bars, and fruit which were a welcome treat once I remembered I hadn’t eaten all day.
Boucher carefully sourced a new part for me that was known to be hardier in cold weather. For the six days it took to receive and install the part, I had a loaner Jetta to drive, again free of charge. They alleviated any concerns I had by thoroughly inspecting my car and so far so good.
I would recommend this dealership and service center to anyone who wants to be treated fairly and with honesty. They took exceptional care of me and my car.

Absolutely loved my VW Boucher experience. I had the privilege of working with Jamal and Vinny in finance. They made my trade in from a ford to a VW a smooth transition and were by no means rushing me. Jamal went above and beyond my expectations and was very educated on VW vehicles. He had walked me through step by step instructions on the car ie navigation Bluetooth keyless entry etc. Vinny was also knowledgeable on finance. He looked at both lease and purchase prices to find me the very lowest monthly payment. Appreciate the professionalism displayed at VW and can say I love my new Passat and will go no where but Boucher.

A great place to buy your car! Our family has been buying volkswagens from Boucher and having our cars serviced there for many years. We just bought a wonderful 2014 Jetta there last week and worked with Jamal Jackson again! He handled everything flawlessly and gave us a great deal!

Love Boucher! We’ve had our VW for over a year now and never dread a trip to good ol’ Boucher. Great customer service, always friendly and helpful. Never experienced a pushy sales person while shopping for the car. The waiting area is fresh and clean and stocked with soda, water, and granola bars. I mean seriously, if you have to wait at least they give you free snacks! If you are looking for a new or used car make sure to check out Boucher VW!

Customer service is good. Service area by far has been excellent. They offer an environment that is quite comfortable. Free Starbucks, muffins, bars tv. Free wifi. So sit back and relax.

I was extremely happy with my car leasing process at this dealership. They were helpful, and very accommodating. I really appreciate the honesty and sincerity that the dealer, managers, and finance guy exhibited. If you looking for a Volkswagen this is the dealer to visit.

I had a very different experience at Boucher than the rest of these ratings. Drove for nearly two hours to get there in response to an ad for a 2013 Beetle they had on AutoTrader, then listed on their website. Read all the fine print to make sure I knew what I was getting; talked with the sales guy to confirm availability, and decided it was worth traveling to pick up the car.
LOVED the car during the test drive. Sat down to deal, and suddenly the $ 23,131 advertised price turned into $ 24,700– something. «Wait, this is nearly $ 1700 more…» I said, and pulled out the ad the website instructed me to print out. Right there, plain as day, the ad said $ 23,131, 0% financing, etc. and while the sales guy searched for a disclaimer he says stated that you can either have the advertised price OR 0% financing, it was not there or anywhere on the ad. The terms were very clear, even reading specifically «This 2.0 TDI won’t last long at $ 2469 below MSRP» (listed at $ 25,600).
While the sales guy was very empathic and seemed to be trying to work with his manager, he would not sell me the car for any less than $ 24,400 with the 0% financing deal.
KBB puts the fair market price of this exact car and the included accessories (Note: «Because it’s Wisconsin law» they won’t let you opt out of buying $ 245 floor mats and a $ 35 first aid kit with this car, even though the add says «OPTIONAL equipment includes») at $ 23,600, and KBB states that the low-​end of the fair market price is currently $ 23,100.
I walked away incredibly disappointed and angry. What a waste of a day, gas, time, etc.

I called up to check on the wait for an oil change if I came in right when they opened and was told that oil changes didn’t start til 8. I got in at around 8:15 and the advisor greeted me with a warm welcome and asked if I was the one who had called earlier. By 8:45, I was already paid and on the road. The waiting area is large and clean, and they offer fresh fruit, water, soda, coffee and granola bars. Yeah!
Check the website for coupons before you go — I got a free tire rotation and inspection.
I’ve purchased parts here in the past as well. The parts counter guy is a total VW geek and knows all about these cars and can get you whatever you need in short order for self-​repairs.

I have purchased plenty of parts through the parts dept. at Boucher VW and I have been treated with nothing but respect and good service. The staff is very knowledgeable when it comes to parts and what is best for my car even though I didn’t buy my car from them.
Would recommend Boucher VW to anyone in the market for a car or parts for their car.

I met the love of my life here — my 2012 little black bug. And the experience was outstanding.
This was the first dealer I visited in my pursuit for a new set of wheels. And, to be honest, none others compared. The sales guy that worked with me was patient and explained everything in perfect detail. There wasn’t pressure to buy immediately (unlike the other dealerships) — Boucher understood that this is a major purchase that may take time. I test drove my car a few times before I pulled the trigger… and I’m glad I pulled.
I wanted an all black one, and they found it for me. AND they delivered to my work and changed my plates. A speaker was crackly — they fixed it without question. There was an issue with the window motor — they called us to fix it. They even picked up my husband to retrieve the car.
The guys here are professional, kind and patient. I can’t wait to get our next car here.