Farm Fresh Produce

Been to this Fruit/​Veg small store a few time. Good deal on basics like potatoes, bananas etc. I agree with prior reviewer that there is an odd mix of items for sale here… lots of dried goods, fruits, nuts etc and lots of sauces and glazes and pickled items. I would scale back the specialty items and create more room for produce and possibly fresh flowers. The guy that seems to always be running the store is very friendly and helpful and somehow seems to be doing everything in the store and ringing up customers. I give him 4 – 5 stars for effort and attitude, hopefully ownership provides him with a better layout in the store and more logical selection of items. The location is great very convenient to and from the house, a nice alternative to going into Safeway or Nob Hill. I little more thought and re-​merchandising and would surely be very popular.

These guys opened with great deals and fantastic product, but that’s changed. Now there are products stuffed into every nook and cranny– just a mess– the place feels like a 7 – 11 there’s so many products all over the place. I suggest you stop trying to have everything you can fit– and get really, really, extraordinary good at your core products– produce.
The flow at the two cash registers is, well– missing. Its terrible and no one knows where to stand while waiting. There’s more junk for sale and supplies piled all over– taking up all the space. The registers are near the customers, with no queue or flow to set your purchases down and move towards a cashier.
Product quality has gone way down, especially the avocados. I bought a half dozen of the large that, after days of ripening, the skin would peel off and crumble in your hand– yet the meat was hard as a rock after the first half inch. Brought them back and the manager traded for new ones, but they weren’t ripe so we weren’t able to serve our guests the guac we promised. Half the second batch did the same thing– ripened for 5 days and felt perfect, but once cut open was hard as a rock and unusable below half an inch.
The tomatoes have lost all their fresh flavor too– we really likes the «homemade», vibrant taste they had for months, but that disappeared about three months ago. Its sad to see the place go downhill so quickly, but their products at the height of summer aren’t very good, its just «ok».
All of this is easily fixed! Get rid of the non core stuff, improve product quality (or find new vendors) and change the layout to make paying far easier.