Alter Ego

I used to go to this shop often back in the days when it first opened so I decided to check it out. its still at the Waikiki shopping plaza but moved two spots over to a smaller location, once I went in it seemed no one was in there I got closer to the cash register I saw this 60 year old lady staring at me with disdain seemed like she never wanted me there since I was a” local” I guess she liked tourist more better i mean there was no hi or can i help you? Just staring at me like when I tried to make eye contact to ask something she would look away it made me feel so Uncomfortable I just looked around little more than I got the f. k out that shop. they should bring back the other lady who worked there back in the days I miss her, as for me going back here to shop probably not the customer service really turned me off so badly its sad cause it was way better «back in the days»

This store has the cutest logo ever, I whined up buying more than expected. The owners were so nice and helped us pick out Tshirts for my whole family :-)
I wish I saw this store first vs the last day in Hawaii or I would have bought more! It’s not your typical «souvenir» shirt that you will find on the strip but something stylish you can wear over and over again. The cotton is soft and you can tell it’s made out of good quality.
They are in the Waikiki Shopping Plaza, a true gem!

Alter Ego in Waikiki Shopping Plaza has a bunch of cool shirts. My hubby likes to shop here for their Rhythm Arts shirts, which usually have a couple storm trooper or other related Star Wars designs. I love how they put a local twist on it too, like the storm trooper filled in with aloha print.
There’s lots of parking in the structure at Waikiki Shopping Plaza, but only thing is that the store doesn’t validate. If you’re in and out, parking isn’t too bad but that’s why we normally come here only if we happen to be in the area or if we’re eating upstairs at Tanaka of Tokyo =)
Oh and don’t forget to start a stamp card when you visit Alter Ego. After spending $ 200, you receive a free alter ego t-​shirt!

I was hesitant to go to an unknown hair salon but the reviews on Unilocal helped! They were wonderful and my hair looks great! I would highly recommend Alter Ego!

I love this store. We found this store 8 years ago and I was so happy they are still around. They have some very unique designs and some of the cutest characters. The prices are average but they do have a sale and clearance section. Wish I could have purchased everything!

Love their design and the staff are super nice. This is a unique store I really like.

Been coming here since I was 11! Awesome store, cool designs, and always something new! Japanese hip hop style, and also more!
Stickers and shirts are a must at this place.
Thanks Alter Ego! Service, products, and quality are above standard!
Highly recommend this shop! Needs more recognition!

I have passed by this store multiple times during my trips to Oahu. I finally decided to check it out. I bought about 10 – 12 t-​shirts, including the Rhythm Arts brand. I do not know the composition of the fabric utilized in their shirts but in my opinion it is of high quality. T-​shirts in general tend to fade, wrinkle and start to age after a few washes but these t-​shirts return to its original state. It is recommended to hang dry these t-​shirts which probably helps keep the life of the shirt. I will definitely pick up more t-​shirts on my next trip to Oahu.

Cool clothing store, very laid back environment. Love their logo! They also happened to be having a sale on Rhythm Arts shirts so I had to pick up a few of those. It’s a shame they don’t have any stores in the mainland; I think they’d do pretty well. But I respect that they like to keep their stuff local and stay true to their roots. The guy gave me an extra sticker at checkout, which is cool.

A great variety of brands for clothing. My favorite 88 their own special boutique style with the afro hair guy. Different designs on the fros. Great gift for friends and yourself.
Use to be on seaside ave. next to central pacific bank, now inside the center complex.

This is another favorite spot of mine when I visit Hawaii. I get comments all the time when I wear my shirts back home on the mainland. The staff were very friendly and helpful.

Happen to Stumble into this store while killing time in Waikiki. I had thought they had closed down when they moved from Lewers. My daughter was besides herself when she opened her gift from Alter Ego christmas morning!!! Great store unique items awesome staff and best gifts for family in the mainland!

Wandered in on my last day in Hawaii, found the place by accident. I just was walking around minding my own business passing by the usual types of stores for that area… then looked in the window and noticed their shirts. Decided hell yeah im going in… was greeted and left to browse. Found some cool stuff i liked. Will definitely be hitting this spot up again in the future if its still around.

Alter Ego is a really cool shop that sells some really cool clothes specifically T-​shirts. My sister got me a couple of shirts from here for Christmas. Through that it made me want to check out where she got it from which is this store. The ones that she got me were some swagged up Mario and Luigi ones from the brand Rhythm Arts. It was dope to see other shirts like that from other urban style and local brands. They sell other apparel as well like tang tops, shorts, hats, stickers, etc. I came in here another time with a couple of friends looking for a shirt to buy for a birthday gift. We ended up getting this really cool Star Wars one with an AT Walker with a boom box inside. I thought that was another really cool design. The prices are kinda pricey for the shirts but I guess the style and design makes it worth it to rock. The staff and customer service is aight. The shop is conveniently located right on Lewers St. right across from PF Changs, the Royal Hawaiian Center, and that one ABC store next to the Embassy Suites/​Hotel. I think any type, especially shirts, from Alter Ego are good gifts to get for friends or whoever is into this kind of stuff.
Unilocal 365 Challenge #323/​365

LOCATION: Alter Ego is located on the first floor (street level) on the Seaside Ave. side of the Waikiki Shopping Plaza on Kalakaua.
URBAN STYLE: Alter Ego, trademarked by their original afro logo, is a local Hawaii urban-​style clothing company for both men and women. The store sells their own line along with other brands like T.I.T.S., jeepney, IM KING, Volcom, RVCA, Rhythm Arts, LRG, and more. Surf shorts (board shorts), jackets, watches, etc. are also sold here.
SHIRTS: The sale racks usually have some pretty cool shirts hidden in them, so that might be a great starting point. As for the regular merch, shirts are organized by brands and size. The various shirt designs are usually displayed on the sides of each rack for customer convenience. (That also helps out the staff with the reduction of messy shirts/​racks and better maintenance of the store I guess. Smart.) As for the Alter Ego brand, displayed on the wall behind the cash register are all the available designs.
*Just an FYI: these shirts make great gifts for out-​of-​town friends and family! Christmas shopping anyone?
MODERATE PRICES: Prices are not bad, considering the location in Waikiki and that Alter Ego is a local company. $ 20-​something for a regular priced shirt. Sale merch is cheaper of course.
**Keep a look out for brand-​promotions too! But the sales associates will usually fill you in.
STAMP CARD: A stamp is given for every $ 20 spent; a completed card (10 stamps or $ 200 spent) will get you a free Alter Ego tee. w00t. A reward for shopping is always a plus!
Yay! I’m a fan. And so is the bf.
Unilocal 365 — #007/​365

They got some random clothes going on here.
I like their alter ego brand. They got lots of themed ones like starbucks, coca cola, hawaiian air. and then they got the rising sun, Koi, sakura flowers, and some colorful funktastic ones. I believe their alter ego shirts run for $ 21. Not bad in my opinion.
They also sell watches, board shorts, and Volcom shirts.
I like that their shirts are for men and women.
I always wanted to buy matching alter ego shirts for me and the BF but is that too tacky?
ah well, one day.
Service here is friendly. The guy working today was nice to greet me, then come and check on me and my friend couple times and even while I was paying he was just real easy to converse with.
Junk thing is that parking sucks. But its Waikiki so what do you expect?! They should have one in Ala Moana so all the locals can shop there more often!
Quick tip: They pass out stamp cards! When you fill it all out you can get a free original alter ego shirt. I love stamp cards!

«That Japanese kid with a afro and pick.»
Well, he might be Japanese. I mean I’ve seen some Japanese guys with mean sized afros, looking like early Bone Thugs n Harmony. Tripped me out. It seems to cater to Japanese tourists more although it’s actually a local brand.
For those who don’t know it’s pretty much a urban design, like a Phat Farm or more the local Butigroove (
). I’ve also seen the Japanese label BAPE, but also some other local designers including Flip the Bird. The prices for the shirts aren’t astronomical like you would expect from a store in Waikiki.
Located towards the back right corner of Waikiki Shopping Plaza (
).
«Peace, Love, and Afro.»

Came here about 2 yrs ago, and they had more varied selection. They need to get some new designers. I can only go thru so many Alter Ego labeled shirts (I already have one). I do like their quality of shirts seems much better than 88 Tees. I do like their crazy designs for board shorts though. Give it a try while in Waikiki.
Side Note to Management: Tell your employees not to lock the doors at peak times (8pm last night). We walked over specifically to come here, saw they were closed temporarily, then walked to 88 tees, came back were still closed. When we had done the whole Waikiki thing, an hour later, they were finally open again. I saw 3 clerks sitting around. Why do 3 clerks need to shut the store down? O well.

Always a must stop when I go to Hawaii. I love that little logo of theirs and their tees are definitely unique and great urban streetwear. I’ve never seen anyone wear their gear in Cali, so I love being the only one haha. The staff is really cool and helpful, but not up in your grill like some stores where they make you feel uncomfortable & annoyed.
I honestly had to hold myself back from purchasing more and more shirts because I thought hey… this is the only time I’ll be able to buy them. However, the gal who rang me up informed me they have a website where we could buy their items. Awesome!

That same girl was so funny. As she’s ringing me up she says, «Wow, I thought you were a local for a second until I heard you speak in proper English.» Hilarious! I wonder if that means I got a nice tan? lol

love the designs of alter ego! What I also love how its only from hawaii!
Great service! The japanese love it! Not bad prices! I love the sakura designs especially… only sad thing is they don’t got Large for chicks… com’n my twins aren’t gonna fit in the Medium!