Fitted

Came all the way from the Bay Area, really excited about checking this shop out. Been rocking their gear since 2012. Started shopping around, picked out one item. Looking around at other stuff. Really felt like the Girl at the register was rushing me out of the store when I was trying to spend some doh. Felt really uncomfortable shopping there like it was more of a hang out spot for locals then an actual retail store.

I’m a huge fan of custom and limited unique pieces and this place is exactly that. Yes, its pricey, but its also well worth it.

I’ve been to FITTED before and their quality of workers have gone down. The female worker seemed very rude, one word type of answers. Hat quality — no longer FITTED. EVERYTHING is now snap back. I’m a loyal customer but I hope things start shaping up.

Nice little boutique hidden in a small plaza, great Island themed clothing. Can find some of the Dopest caps here.

FITTED ALL DAY… too bad all the hype beasts and resellers are messing it up for everyone else… respect to all the true heads tho. don’t really know all the new staff but when Ola used to be there nights service was awesome. shout out to the og staff.

only gear i wear, locally made witgmeaning through every drop, love it, hats, clothes sometimes shoes, also alot of accessories, its hard to pick cause you just want all

Best Shop EVER. Fitted for life.

«Dear FITTED people:
I love your creations, your t shirts are gorgeous, my husband is CRAZY FOR FITTED and has plenty of shirts and hats and each one of them is special and unique, all of them make me smile :)
Aloha at its finest
And I am in love with the clothes the guys wear in the video of Rebel Souljahz so that would add +one star.»
This is the draft review I had written for guys with huge 5 stars on the side, I got up to take a computer break, go into our room, and my hubby takes out of the closet a shirt, and puts it on, OH SURPRISE! is the beautiful navy blue fitted tshirt that has 49 stars in the back and one in the front!, as soon as I saw it I could tell the tshirt quality and printing were COMPLETELY, ABSOLUTELY, DEFINETLY not the same than the other fitted tshirts he has bought in the past, and believe me, he has plenty, on xmas I got a gift card from him and he got a tshirt and was so so so so cute and unique… the cotton feels thick and nice when you touch it, and the printing texture is smooth and even.
But this last tshirt he bought, OMG what a cheap tshirt man! it looks like one of this tshirts you buy in Walmart for 4 bucks, if you look close to the printing the white color is uneven, and the color of the star in the front is faded in some areas, cheap, cheap, cheap printing, my dear friend Carlos from Humbolt prints way better tshirts than those.
And in the flag area has a white spot and the flag has a blue spot.
Of course the hubby is happy because its his beloved fitted, but is my wifey duty to speak up and say: esposo that tshirt is FEO!, he has been saying me for 3 days don’t post this on Unilocal PLEASE!!!
Plus he paid 30 bucks for the tshirt, 30,30,30!!!
I love the oldie tshirts, the ones my husband have are so beautiful, and even now, years later the printing is still perfect, smooth and even, he has some caps as well, all of them so so so beautiful, he looks so handsome in FITTED (sighs)
I dont know anything about caps, I’m just a fashionista, but I think they are cheapening the brand making the caps snapback style, I think they look so much better, nice, elegant, well designed with the fitted style than snapback, I find it really ugly, I’m just saying… and thats what fitted stands for, right?
I hope you read this review, since he has persuaded me to return the tshirt (he doesn’t care, it’s fitted!), or talk to the store manager about the issue (I still think, 30,30,30!!) and the bucks he will spend in the future.

I’m not much of a hat girl, nor am I turned on when spending dolla dolla bills ya’ll on t-​shirts. The selection in this store is immensely limited. The hat selections come as they go and clothes are strictly pricy to join the «super modern hip kids.» The one thing that I did go crazy over were the stickers. Call me a tad bit off since I complain about the prices on clothes but I went ape shit on those stickers! GIMME, GIMME, GIMME!
With the limited amount of items in this store, I think they’d be just as prosperous if they only had their website to sell. The demographic of their target consumers come from all over the world so I’d bet you’re better off buying their threads online.

ALOHA SERVED DAILY.
online shop gets sold out, so gotta make a trip down to grab some fresh gear whenever i’m back home in the 808 state.
the gear is a bit pricey but isn’t all the latest fresh gear nowadays?
the selection is super limited. but then again, who wants to rock the same shirt as every 16 year old on the island?
ALOHA MEANS HELLO. AND GOODBYE!

Great store for specialty hats, shirts, and stuff. Limited Edition too.

my most favorite hat store. love the exclusives, good parking, friendly staff. iam always greeted when i enter the shop which i always love makes you feel comfortable :) the only thing i wish they had is numbered hats on those with a limited run like # 10 out of 40 or something like that. sorry if they do i never seen one, but it would be really cool. will alway be a customer of this awesome shop! way to go guys!!!

Aloha Hawaii Unilocalers!
Came home for the holidays… and my bf and I finally got to check out fitted!
After all the great reviews, I was excited to see what they had to offer.
I was blown away by their horrible selection. Kids size mostly. Not much selection. A few hats and shirts.
I was so bummed out.
Next!

Hate how I go to buy xmas gifts for guy friends here in the Mainland; and then when I’m already home in Vegas, I try on the caps and I want them, too.
FAIL.
They look super cute on me that, I call up my friends back home and have them mail ‘em to me =(
Ughhh, whyyy do I love their hats so much. It’s an addiction!

Small store doing big things. And when i saw that i mean it! They dropped a limited hat when i was here so i came out to get one. I ended up camping over night outside to get one. Not unusual be prepared to camp out early if you want one of the limited edition hats that they drop here and there. All the local kids love the shop. Which is understood. The workers are cool. My campout got on the new so i made it on t. v! haha. Fun experience. Serious people absolutely need a fitted hawaii hat. Find out the drop date and go put up a chair and wait!

«Fitted is hella tight.»
Aloha is definitely served daily here. They’ve got good service, very helpful and encouraged us to touch everything (you ever noticed how you feel trained not to touch things at certain boutiques like you’re 8 yrs old again?) We went here twice on our week visit.
Their hat display is very nice, simple. They do a lot of releases, which are usually very limited and cannot be found anywhere else. It’s harder to find a sold out piece here vs a piece from Huf, Supreme, etc. on ebay, craigslist, your connect’s trunk, etc. The karmaloop-​slash-​Hypebeast-​slash-​hip hop-​slash-​skatewear-​slash-​whatever you wanna call it market is VERY saturated, and these limited quantities and revolving releases keep people interested.
This is a hat store, although they sell some tshirts, sweaters, and small accessories. Some of their stuff is a little wild and out there, but you can tell they stick to their style, and although it is not for me, it definitely works.
My bf and I use stores we hear about or visit online often as a guide or point of reference. When most people go to Hawaii to go surfing, learn to paddle boat, etc. We came to eat and make a homage to all the urban stores we hear about. This place was one of the infamous ones.
If you want local flavor, I recommend using their blog as a guide. They talk about places to go to eat, and teach you a little bit about the island’s history.
Note: You don’t have to go all the way to Hawaii to get a taste of the «HI LIFE». Order online at
. They also do phone orders. For some reason though, shipping is cheaper if you order online. Also, they respond pretty quickly and get your order to you asap. GREAT CUSTOMER SERVICE even through the phone!

I’m not a big hat wearer at all, but I respect Fitted’s hustle big time. Their consistent releases of hats and shirts are demanded from all over the world. It’s nice to have the upper hand on mainland people for once and be able to get dope gear.
This is the third Black Friday sale I’ve attended. I went last year and stayed all night to get deals. Got some great ones. This year I went after my major shopping and stood at the end of the line and STILL was able to get great hats and shirts.
You have to respect a business that can literally empty the store’s stock on hand at great prices, closes down, and does a complete restock with all new products. Better than stores that try to sell items that have been sitting on the shelves for over two years.
If you wear hats and want a great New Era stop by Fitted.

I’ve always been a fan of hats, they take the ease out of having to do my hair and provide me with another point of accessorizing. I however, have not always been a fan of FITTED, until this past summer when my hype beast friend Chris O. inspired me to check it out.
The shop is clean, small, nicely laid out, chic like boutiques should be, and fresh (as in they’re stock is continually updated since most of their items sell out).
The staff is… OK, one staff member rubbed me the wrong way on my first day there to pick up a KAM. I didn’t know my size and although there was a small line behind me, I didn’t appreciate the loud sigh she let out just because I wanted to try 2 different sizes. The other staffers I met along the way were always cool, even sliding me some free stickers!
HELPFUL TIP: Arrive early on Saturday if you want to grab a common size of their limited edition releases (usually that’s 7 ¼ — 7 ³⁄₈). Some items are dropped on Tuesday, but usually those go on sale online as well, so less to worry about there.
Sign up for their mailing list to get a sneak peak of what’s being dropped a day or two before the release. It makes it a lot easier to decide whether or not it’s worth the trip there.
If you can wait for some long holdiays (Labor Day, Statehood Day, etc.) they usually will have a T-​shirt sale (dropping prices anywhere from 25% to 35% off, though they usually don’t have the best sizes and designs in stock by then).
FITTED custom designs include:
The Kam (Kamehameha Facial Profile)
The Mua (Side Profile of an Ali’i)
Pride (Old English ‘H’)
Chee-​Hu (Hawaiian Flag)
Aloha (Aloha in Script)
Expect to pay $ 30 for shirts and almost $ 60 on hats. Most hats are made in 30 pieces and the materials and color schemes are never the same. Once they’re gone, they’re gone.
People pay up to $ 300 for the original FITTED caps, check out ForumsHawaii if you don’t believe me.
LAST TIP: If you like hats and love Hawaii, expect to become addicted to this store.

Aloha Served Daily.
It’s not just a motto, it’s the way things are run at Fitted. From the way the shop is presented to the type of stuff that’s brought in and sold at Fitted, the staff really has the whole thing down. Step in through the door of the small shop on Kona St. and you’re instantly greeted by the two or three workers in the shop. They always got some sort of game on in the shop, so it’s just a relaxed environment to chill in and stare at some hats.
Speaking of hats, these aren’t your run of the mill baseball caps. Funky designs/​patterns/​logos mark the selection here.
Their in-​house design team puts out some of the more interesting designs out there. A BIG plus is that they also cater to the robust gentlemen in the audience, so the big boys can get on the fashionable tip too. Also, they have a very spread out release schedule, so there’s constantly new stuff in the shop. Every trip will yield new things to check out and try on.
If there are any downsides to this shop is that their women’s selection is wanting. I don’t know how many females would frequent a shop like this, but I would assume a good amount, especially with the amount of New Eras seen on females nowadays. I’m sure they’re working on it.
Other than that, this shop is easily one of the top places to hit up if you’re visiting from out of state. From the chill vibes to the awesome hat selection, you can’t deny that these guys know what they’re doing.
It’s quite a hidden location, posted up next to a pet shop and behind Ala Moana, but if you can spot the bright yellow awning, you’e in business. Park at Ala Moana and walk across the street, because the small lot in front of the shop does get busy during the day.

Fitted’s got some DIE-​HARD fans, and while I’m not one of them, I can say that I enjoy what they represent. Out of the same in4mation/​Kicks HI mold, they’re a local boutique that started making their own goods.. . and, forgive the repetition, but their goods are GOOD (biatch).
The store is about one thing — fitted caps. These may not be everyone’s cup of tea, but for those that love them, this place is the Mecca. How the store works is that they’ll come up with a new colorway of a sports team’s hat, or, my favorite, a special, Hawaii themed hat designed by them, which tend to be the best looking ones (and, furthermore, ones that aren’t sold anywhere else in the WORLD). Often, they’ll design a shirt to debut with the cap, and while I find these to be hit or miss, I’d say 99% of the people who buy Fitted’s stuff buy both hat & shirt (or sweatshirt or whatever). Fitted’s exclusives almost always drop on Saturday mornings when they open at 11, but people usually line up beginning at 9 (or earlier, depending on the demand). The store tends to make only 100 of each hat, which is both a clever artificial restriction of supply, but also probably because they don’t want to oversaturate their market.
I always see things that I like, but I never have the dedication to drag myself out of bed for them — instead, I just wait ’til later, and hope that they still have my size left since I’ve got a fattie head (size 8, in fitted cap lingo).
But what I respect the most about this shop is the chill vibe I got going in there on an off day — it was just the two shop workers (part owners?!) in there, Sebastian and Ryan, and dudes were super chill. I’ve noticed places like Kicks HI and in4mation have gotten mildly elitist since «blowing up» and becoming It places, but despite all of their popularity (and being featured in different mags like Complex, which is like Lucky for the black man) and success, these guys still were nice enough to let me in on their plans for a couple upcoming hats, and to talk to about random ish — that’s a pretty priceless trait.
Here’s hoping to Fitted’s continued success — even if one day I have kids and eventually have to dress like a grown man.