JoEun Bakery

I wasn’t sure how many stars to give this place – not a place I’d really visit, but I feel so bad for them!) – so I’m rating it in the middle. (This is a small bakery set up in the Palama Korean Market food court, hence the same address.)
Initially the bakery tried to be a real bakery (meaning, uh, baking stuff!) but they couldn’t compete with the market and as a result they’ve reinvented themselves at least twice. Now they’re trying to sell snacks that tug at your nose-​talgia (smell sends signal in synapses straight to the amygdala which connects to your memories of same as a child… NOSE-​TALGIA!), such as the red bean cake shaped like a fish that they make daily. (That stuff is the bomb diggity when you eat it fresh.)
While they don’t have much to offer, I always feel sad when I walk by the bakery, seeing ajumma sitting by herself, and I feel like buying something because I don’t want them to go out of business! In addition, the lady who usually works behind the register there is always nice. Like the Korean grandma I never had to make me fat growing up with her treats. (Well, I grew up fat, anyway, but that’s a Unilocal for another day.)
For nose-​talgia but not much else, this place gets 3 stars! Help them out!