Surf City Cyclery

Kevin is extremely helpful, set me up with my first road bike, and tons of information about all of my questions

My daughter and I had our bikes stolen; in fact, $ 5000 worth of bikes ripped off. We are avid mountain bikers and we are devastated. In the past two years, between the two of us we have bought five high end bikes; we are into Enduro and Down Hill as well as BMX. My kid might only be 6, but she’s a shredder, plus, who steals a kids bike?! Needless to say we wanted to replace our bikes ASAP. I spent hours researching bikes for us, the Kona Shred? Another Specialized Hotrock Pro 20? Another Kona Process 134 DL? I went all over OC and LA and then I went into SCC and spoke with Michael and I ended up buying my daughter a new Specialized Rip Rock because he was so helpful. After I purchased my daughters bike, I went back three times and I asked them each time to help me find a bike for myself, and I didn’t get any help at all. I felt like they could have cared less. I live in Long Beach and I would love to have a shop closer to my home since we are riding all the time and we need constant repairs. Looks like I will continue to go further into OC for my next new bike and repairs. I’m totally disappointed because I was so excited after I was helped by Michael, but the rest of the guys didn’t give me the time of day. I felt like I bothered them and they didn’t take me seriously. I take negative reviews on Unilocal serious because I am a business owner myself. Totally disappointed.

Great bike shop. The staff is friendly and the store is amazing. Parking is easy and definitely a place to gear up for your ride. Thank you for all the help!

Definitely one of the cooler stores to visit in Orange County. Most of the staff is very knowledgeable, well mannered and friendly. If you are here for mountain bikes, definitely talk to Nelson or Tommy (Tommy is in service). If you are here for road bikes, Mike (the younger one), Millie, Nelson and Albert all know their stuff and ride as well. Millie (Pro), Nelson (Cat 5), Mike and Albert are weekend warriors. Pretty sure Tommy was a professional shredder keeping it rad in his younger days.
Product line: Could use a little more flexibility. If you are tall, chances are this store will always stock what you need. If you run 5’8″ or below, you might be hard pressed to find higher end framesets readily available.
Service: Best service department in the county. What I appreciate about these guys is most of them have developed some kind of career in the industry. They are older and more mature and have a lot more expertise to offer.
Price point: Nothing irritates me more than when I hear people complain about this store being too expensive. The reality is, they are an authorized Specialized Dealer. The flexibility they have in their pricing for bikes is very restricted by Specialized themselves. So don’t come in here thinking you can get 20% off a bike because you went to a Trek Dealer who gave up 20% right away (nothing against Trek, I love them too). In terms of all their supplies and accessories, their price points are very average for being a store front retailer.
Been coming here for years and will continue to do so as long as they keep up the good staff.

Place is great. No pressure place. Real nice guys that don’t talk down to you. I’ve used their repair shop as well and that’s excellent.

New to road bikes, Mike took the time to educate me and answered all questions and stayed with me until I ran out of questions. Great 1^st experience I am now a life time e customer.

Super fast repairs and fair price. Another shop near by wanted two weeks to fix the same thing which they did in a day and for 50% more.

I walked in with an agenda: find a bike that’s not a million dollars. But I walked out with so much more. From the moment I entered the store to the second I drove away with my awesome (not million dollar) bike, Matt and his team went above and beyond to make my experience extraordinary. I found them on Unilocal,and they were on my way home, so I decided to give them a try. They were so courteous and kind! I tried out a few bikes in their parking lot before finding the one of my dreams. The only problem was, I didn’t have a bike rack to take it home with. After purchasing one, Matt helped me install it and made sure my bike was securely fastened so I could drive home safe. All their staff was organized, willing to answer all my questions, and had a great energy and passion in their position. When you’re helped by people who love what they do, it shows. Thanks again for making the process of buying a brand-​new bike a breeze. What I thought may have been a daunting endeavor was such an unexpected breath of fresh air. Will be recommending you to family and friends.

Greta store with plenty of choices from tires to clothing. Purchased my Felt Z6 there years ago but they are now a Specialized dealership.
The mechanics are very good and prices are reasonable.

This store is owned by Specialized. It has quite the inventory and selection but all high end bicycles. Minus one star for the douche-​vibe.

Surf city won me back for parts especially high-​end components and good price. The part selection is great particularly the sale items (couldn’t afford them otherwise).
However, things aren’t perfect. I don’t understand why Surf city took out the carrying pouch and the application paste tube from Thomson items and did their own packaging.
Is this a tactic to make a few more $$$? If I didn’t insist on getting some «free» application paste, I’d have to pay $ 8 more for a tube, which should have been included in the package from Thomson for FREE.
Maybe the manager can explain this to me…
(I wish they posted the employees schedule, would like to come in when Nelson is working while Chris and Albert weren’t)

I had broken a clasp on my Specialized Pro cycling shoe (likely from my massive watt output). I called and asked if they had any clasps, they told me they did. I came in and it turns out they didn’t have the right kind in the for sale sets but they went in the back and found a one off clasp for me and gave it to me free, no charge.
it was really nice to see a store going out of their way to help a rider with a simple fix and help me get on the road quickly. They were very helpful and I would recommend going in for any cycling related needs.

Always helpful, friendly and above all knowledgable staff. We came here several times already especially since we moved in to the neighborhood and the service remained consistent. They always greeted us upon entry, assisted us to whatever cycle needs we have. They also never tried to upsell or follow us around the store if whenever we wanted to be alone. One that really stood up was Albert. He is always accomodating making us feel welcome. He always takes his time helping us out and sharing his knowledge and experiences not just with bikes. We also like the good variety of bikes, bike parts and gears, accesories and apparels here. We really enjoy coming here and checking out the purchases we made here. It makes us feel as if we are visiting a friend.

My wife and I recently bought 2 road bikes. We are new to the cycling world, and the help that we received was much needed. Augi was the best help we could have gotten. He guided us through the whole process, and made sure we had all we needed. His assistance did not stop there, as he explained the ins and outs of everything. Augi even went on our first long ride with us. He was diligent to make sure we were safe on the road and felt comfortable on our bikes. We are very happy with our new hobby and highly suggest Surf City Cyclery for all your biking needs. Be sure to ask for Augi. We could not have gotten better service then that received from him.

Some genuinely wonderful people work at this shop.
When I called recently looking for a nutrition item that had been out of stock for a few weeks Tommy went out of his way to figure out how to get me the product. I got a call back within a few hours letting me know that if I came by the shop Mike (the owner) would give me the product I was looking for from his own stash AND for a much discounted price. Some pretty amazing customer service if you ask me!
I also always look forward to seeing Larry in the Service department if I ever need anything done to my bike. Damon does a great thorough fit. It has been fun bumping into employees Augustine as well as Larry on the road doing what we all love. Not to mention it is always fun to see the Surf City Cyclery guys killing it at all the races.
So happy this shop is so close to home. As always, thank you for everything!

If there’s one thing that irritates me when it comes to local bike shops, it’s their employees spending all their time with the big ticket customers and neglecting everyone else. I mean, I get it to an extent — selling a $ 3,000 bike is a big deal, and selling a $ 40 accessory isn’t. I was asked to wait while the employee finished up his big sale and then I was ignored until I asked another employee about 10 minutes later.
But you know what? I’m not buying a bike every single time in the shop. Sometimes all I need is something small. I still want to feel like I matter even though I’m not making it rain. When it comes time for me to roll in and buy a new whip for three large, guess where I’m NOT going to go?
What kills me too is that I was also intending to buy a new Garmin that day too. So yeah, not a $ 3,000 bike ticket, but still a pretty penny. I ended up buying the Garmin from Performance. Even though they’re a chain store — guess what — they helped me when I asked and didn’t want me to wait aside for a big ticket sale.
If it’s a Specialized you’re looking for, come on down. Make sure you spring for the Dura-​Ace and such — you’ll probably be helped much more efficiently that way.

I worked at a very busy bike shop a few years back. These guys are great! They know their stuff, are willing to work with you around your budget, and do not take shortcuts. when I brought in a bike that I had bought off craigslist, they pointed out some things that I missed and went ahead and made sure my upgrades and repairs — but still keeping my bottom line in mind. even when I asked them to make a repair that they thought was wasteful they explain to me why it was unnecessary and how I would be wasting my money, further keeping my bill low.
I ended up with exactly what I needed — a bike to toot around the trails on.
I would highly recommend this bike shop to anyone that is considering getting a bike or just starting off in the bike world!

For all your cycling needs I highly recommend you visit the friendly and expert staff at SCC in Huntington Beach CA. They are all about optimal customizing as each individual on the floor has a specific desire, body type and budget.
Plus it’s a really cool family friendly vibe there. Thanks for your help Mike!

I went into Surf City Cycle the other day just to get an idea of what I wanted to get into. I was looking into road bikes and had one of their employees (Augastine) walk me through the who process of finding the exact bike for me and my riding experience. After many test rides and some diligent back of the shop searching Augastine found and awesome Specialized Tarmac Pro SL 3 this bike was perfect.
I couldn’t ask for a better experience here, the staff was amazing and very Patient with all the questions and needs I had. I will be sending everyone I know here from now on.
Thanks SCC!

Great 2 hour! Hands-​On Dérailleur Seminar by Mike at the shop last night!
Mike demonstrated and lectured on how to adjust the front and rear derailleurs for an hour, and then for the next hour moved everyone into the shop and set up five shop bicycles on the stands. Incredible!
He then removed the cables from the derailleurs and turned the screws to make them «out of whack.»
He gave all of us tools.
We then had to figure out how to put them back together and dial in the derailleurs so that they worked perfectly.
It was time to get our hands dirty.
We did it (with a little help from Mike here and there) and I worked on both a Shimano Ultegra and SRAM set-​up. Would not say it was perfect – but it was adjusted OK – not bad for the first time when Mike came over and graded us.
Lesson learned from this experience: It’s great to know how to adjust derailleurs in case of emergency – but I am bringing my bike to Mike at the shop to get it tuned and dialed in perfectly. Adjusting derailleurs is definitely an art you want an experienced professional to handle.