Aura Fashions

Sunny was the perfect gentleman. he knew his biz and went out of his way to make sure we were able to get what we wanted. Thanks!

Second visit to aura fashion in Jackson heights. They are wonderful and very kind and helpful. They don’t pressure like other stores to just buy anything. They take the time out to help figure out what you want and need. The owner Kunal was very pleasant and Anita was wonderful and extremely helpful. We had a great experience and will definitely be shopping there in the future and sending family there as well.

HORRIBLE !!! Nobody wants to sell and no one is even interested in talking to you! They are soooo RUDE and unprofessional !! I am a serious buyer and usually spend thousands of dollars on clothes! But when service is bad. it breaks my heart!!! Maybe if you are Bengali they will help u
They aren’t interested in helping others SMH !!!

My non Indian sister-​in-​law and I were shopping for outfits for a wedding. We first went to Bombay Bridal because of the good Unilocal reviews, and were helped by Savita. I was running late… so SIL was waiting. Savita was very hospitable, giving her a crash course in Shadi 101. This store seemed more oriented to the bride so we decided to move on. She gave us her cards, explained Eid was tomorrow so the shops would be open late that night. We went to Aura, one of her two other stores, and found two outfits we liked and were pleased with the service, but decided to shop around and maybe come back. Our reception at the other stores was mixed. In one store, they were so pushy, telling us everything we tried on looked great and then badgering us when we didn’t buy. In another store, they just ignored us when we wanted to try on clothing. We returned to Aura and were able to make a deal for the two outfits. While I found the shopping experience exhausting, I would definitely recommend Aura.

Rudest management I’ve ever encountered. I think his name was Kunal. Guy burned a sure fire sale today!

I stopped in here by chance because I saw the most beautiful shawl in the window that caught my eye. I am so happy I did because inside they have an extensive selection of shoes and accessories. Sunny was very nice and helped us, we found a few pairs of beautiful shoes we purchased. We left very happy because Sunny also gave us a nice discount. Very nice people to work with & highly recommend

They have a great selection of men’s attire. I was helped by Sunny. He was great to work with. He had patience and was very helpful when helping me pick out a style an color. I highly recommended this place.

I came here for an outfit for Navratri in October. Almost all the stores on 74^th Street told me they didn’t carry chaniya cholis for Navratri. They advised I go to more Gujarati populated neighborhoods in Long Island (sigh).
I went into Aura and there were two guys and a girl all busy folding things and putting them away. They were all really attentive and asked me what I was looking for once I came up the steps. The girl took me to the back section where she pulled out several (5 – 8) sets. I apologized for my size (42 – 44) knowing that this would make her job more difficult. She said there was no need to do so and took out the different colors in my size. I asked for the price and she said $ 400 (yikes!). I knew I had to haggle, this is an Indian store after all. I told her I’d come back the next day after going to some other stores. She asked me what I was comfortable paying. I took a chance and said $ 100 because that’s about the price I had seen on websites online like
and
. She said that that wasn’t possible and she could give me possibly for $ 200. I came back the next day after looking at some stores (one of which showed me stuff that Madhuri Dixit wore in the early 90s and for $ 200+ Really?) This time one of the guys showed me the outfits. He opened it up and held it against himself and on me. I haggled with him a bit and got it for $ 170!
ALL PROS!
1. Good customer service: humble, sweet, and generally nice people
2. Store was clean
3. SO many options. Variety!
4. There were Caucasian people in the store and they were being treated just as nicely as I, a native Indian, was
5. They have saris for the general population, salwar suits like the Punjabis prefer, Lehengas for the brides, and chaniya cholis for the Gujaratis!
6. They take credit cards
7. They didn’t charge me double as I’ve heard places like Armaan do!
8. They don’t have a tailor on site, but they tell you places where you can get it done well
Absolutely love this place! Will definitely be coming back here again. =)

The nicest staff and best selection of sizes on 74^th street, hands down!

In preparation for a friend’s wedding in India, my girlfriend and I went to Jackson Heights for Kurta Pajamas and we stopped into Aura. We were greeted by a really nice young woman, who was very helpful! She showed us 8 – 10 Kurta Pajamas in my size, and was extremely patient as I tried on each. Her patience and feedback were of great value to us! We purchased two Kurta Pajama tops, both of which are incredible.