Prima Donna

Prefer the other Prima Donna on 82^nd St. just in terms of layout, but this one has a better selection of purses and clutches. Their wallet selection used to be better, though. Bought a Guess wallet here that lasted for over 2 years before it wore out.
The staff always ask you if you need help and run around finding you your requests. They also have a wide array of accessories, in addition to bags and shoes. The prices vary, but there are usually items marked down for sale.

The store on 81 Street and 37^th Avenue always seems to be Going out of Business. Then they reopen as the same old store. I believe they use this as a GIMMICK to get people in to shop thinking they are getting a bargain and possibly buy something else. They hdve another store 1 ½ blocks away. Now they have a SALE. Do they ever tire of «tricks». They have quantity but not quality. There stuff is cheap looking whether it be shoes or jewelry. If you don’t speak Spanish and don’t like Spanish music blasting, you are out of luck, that’s what ou’re in for.

I’ve been to this place several times and i think many of the accessories on display are very fashionable. However, purchasing from them is not a very good experience. First, many of the stuff are overpriced. A simple pair of earrings can cost like 5 bucks or more.
Second, the products are not of very good quality. i bought a necklace from them and when i got home trying it on, it just broke… I had to go back to the store the next day and my only option was to exchange it for a new one (They have no return policy).
Third, the staff can be tricky sometimes. When I found this really nice shoulder bag on the shelf, I asked the staff if they had a new one. One of the girls said yes and I asked her to go and fetch it for me. She took off for several minutes and returned empty handed, told me it was the last one in stock. So I bought the one on display. But when I came back to exchange the broken necklace the next day, I saw they got a new one on the shelf. Of course, they could got that from other, but when I recall the ice-​cold serving attitude, I was more convinced they want to keep the new bag in their store.

I’ve been addicted to this Queens only Primma Donna accessories chain store for quite some time now. This store has an array of girls accessories ranging from bracelets, earrings, necklaces, rings etc. In addition the store sells bags such as Jessica Simpson, and Guess. My main complaint of this store is 3 fold.
First Primma Donna can be overpriced. I remember picking up a bracelet priced at $ 25.00 and it wasn’t a high-​quality costume jewelry for me to spend on it like that.
Second in the summertime they have a habit of not putting on the A/​C and I will not set foot in a joint in NY if I can’t shop comfortably.
Thirdly and this may be total preference the shop-​girls here have a habit of blasting Latin music. I don’t mind but if you are the type that likes to shop in low or no music it might get on your nerves.
Other than that I enjoy this place. However it has become the dumping site of all the throw-​a-​ways from the Primma Donna location on 82^nd street.

This place is my weakness. I avoid walking past it because it always seems to draw me in. Realistically, how is a girl supposed to avoid going into a store that is full of sparkly jewelry all color coordinated? It lures me in every time! It is all decently priced, except the purses… They are a little pricey. Overall, a definite stop on the jackson heights shopping spree.

The store is clean and well organized. It consists of the following products: fashion jewelry, purses, and shoes. They actually do managed to fit a lot into the relatively small space. The store is well lit, so you can see the jewelry well.
The fashion jewelry is priced between $ 5.99-$ 12.99, although they do have a sales rack with some stuff for $ 1.99. All their jewelry is arranged by color. A lot of it looks cheap and/​or tacky (think Forever 21), but if you take some time and look things over, there are some good finds to be had.
The purses are expensive though. They run from about $ 100 — $ 200! Which I think is pricey for the neighborhood, but I guess we have enough places in Jackson Heights where we can buy purses for $ 10. It’s always good to have some variety.
I can’t say much for the shoe department, as I wasn’t interested, but it did look like they had quite a variety of sandals, since summer is approaching.
One last thing: it helps if you can speak Spanish at this location. Oh, and you need to spend a minimum of $ 20 to use your card (I know, kinda steep).