When looking at coolers to purchase for our BBQ team, we saw a lot of options, but we kept coming back to Bison! The quality, along with the price, coupled with that they are made in the USA mad it a no brainier. The 100qt Bison Cooler we have is so important to our BBQ team that we would be lost without it. The soft side bag is also a hidden gem that is great for road trips or for keeping our leftover BBQ in after a contest. The best coolers on the market in my opinion!