JCPenny was the family favourite back in the day to ensure that my soon to be Irish immigrant arse didn’t run about sans clothes. We would peruse the catalogue and pick out all sorts of groovy 1970’s attire to wear here on holiday and take back home to the oohs and awes of my mates. A lot of things have changed since then. I now live on this side of the pond. I no longer rock the turtle necks and sweaters. I am no longer able to make the cool«zoomp zoomp» noises with my corduroy pants. The term«husky» is no longer a requirement on my clothes labels. As times, locales, and my personal style has drastically changed over the years, JCPenny had fallen off of my radar as an adult. Every once in a while, I would pop in for one of their gazillion sales, but never really find much that struck my fancy. Now in the era of the Internet and Wally World, JCPenny has abandoned the multitude of sales for a more strategic and easier on the consumer price structure known as «Everyday Pricing». I had read about it, but had yet to actually go in to our local store to check it out for myself. It took a road trip to Kelso, WA and our first visit to the Three Rivers Mall(sad, sad, dismal place) to finally see the new JCPenny. Clear, simple pricing with an impressive selection of women’s clothes for all sizes, ages, and styles. My female mate was scoring all sorts of great deals at «Walmart prices»(and better in some cases), with much better quality. I am not exaggerating when I say that the women’s clothing section is huge! Many great deals to be had if women’s wear is your thing. Some nice and trendy styles offered as well along with some items that would be suitable for the colour blind or those prone to dropping multi-coloured food upon themselves without wanting it detected easily. The men’s selection is typical for a department store with a few deals to be had here and there, but overall, it would not pull me in as a regular, nor frequent customer. Lots of space between racks to give the illusion of a big section, but not much filling it. Friendly and attentive staff were easy to locate in this anchor store of a very dated and struggling shopping mall. So if women’s clothes are your thing, check out JCPenny!